Climate Entrepreneur: from Google to a more meaningful journey mobilising people around climate change
Climate change is already happening: temperatures are rising, drought and wildfires are starting to occur more frequently, rainfall patterns are shifting, glaciers and snow are melting and the global mean sea level is rising. To mitigate climate change, we must reduce or prevent the emissions linked to human activities.
An article from the serious and well-known national geographic says that unless humans act now, seafood may disappear by 2048, concludes the lead author of a 2006 study that paints a grim picture for the ocean and human health.
To tackle these subjects and to come up with a broader perception of climate change and how we can act at our scale to help fight global warming, we welcome Laure Legros fervent support of the climate and founder of 50by50, a consulting company Mobilising companies around the challenge of climate change and helping them address it within their organisations.
1 - The shift from Google to your own consultancy
Laure, can you tell us more about yourself and what brought you to Australia?
End of 2020, you exit Google, one of the most well-known tech companies in the world, to the unknown, losing stability, and a well-paid job. How does it feel at first?
What did you need to take into consideration when you decide to launch your own consulting boutique?
For those who are still in big companies but in the future want to create their start-up and/or have an impact: what her experience at Google brought to her to achieve her project?
Climate Fresk, actions plan,
What are the things you didn’t expect to find down the track?
Can you tell us more about the three projects you’re running simultaneously?
2 - What is your personal belief and how do you bring it forward in Australia?
How do you see your actions as part of a more global initiative of fighting against climate change?
What do you do about people who say that they do it for the wrong reasons?
What are the people and companies who inspire you the most by their actions to protect mother earth?
Do you see any technologies which can really make a difference in our race against global warming?
3 - The actions on the ground
What actions are you taking yourself and what influence do you have in your community?
What is the single most important thing companies can do right now to make an impact?
Also, in Australia, people are often not very aware of climate change. Given this context, how do you find new clients?
How do you deal with climate anxiety?
Conclusion:
* How do we keep up with research on the subject? Do you have some favourite books and podcasts to recommend?
* What can we wish you for the next few years ahed?