Imagen de portada del espectáculo Marketing & Mochas

Marketing & Mochas

Podcast de Collaborative Studios

inglés

Negocios

Oferta limitada

2 meses por 1 €

Después 4,99 € / mesCancela cuando quieras.

  • 20 horas de audiolibros / mes
  • Podcasts solo en Podimo
  • Podcast gratuitos
Empezar

Acerca de Marketing & Mochas

Marketing & Mochas is the go-to podcast for B2B marketers looking to level up. Each episode delivers real, actionable tips from marketing experts. Whether you’re navigating your first campaigns or refining your strategy, you’ll leave every episode feeling inspired, and ready to reach your full potential. Tune in and let’s brew success together!Hosted by Orelia Baumel. Hosted on Acast. See acast.com/privacy for more information.

Todos los episodios

14 episodios

Portada del episodio EP14. Lead Gen vs. Demand Gen: The Growth Playbook, With Lee Gannon, Cognism

EP14. Lead Gen vs. Demand Gen: The Growth Playbook, With Lee Gannon, Cognism

In this episode, I sit down with Lee Gannon, Senior Demand Generation Manager at Cognism, to explore how we can make the switch to a demand generation approach to drive measurable results.  By the end of this episode, you’ll learn: * Why it’s not “lead gen versus demand gen” and how the two fit together * Lee’s framework for a winning demand gen strategy: create, capture, and convert * How to measure success (and why MQLs should be an indicator, but not the goal)  If you’re ready to reach your full potential, this episode will give you the tools to build a demand gen motion that generates pipeline and close deals, and sets your business up for sustainable growth. Don’t miss this conversation - it will change the way you think about marketing. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

2 de oct de 2025 - 39 min
Portada del episodio EP13. Stop Calling it ABM, With Ingrid Archer, SPOTONVISION

EP13. Stop Calling it ABM, With Ingrid Archer, SPOTONVISION

In this episode, I’m joined by Ingrid Archer, Managing Partner and B2B Marketing Strategist at SPOTONVISION, to discuss what’s new in the ABM world and how AI can supercharge your marketing strategy.  By the end of this episode, you’ll learn: * Why it’s time to stop calling it Account-Based Marketing, and what to call it instead * How to integrate ABM into your broader marketing mix without siloing it * Ingrid’s framework for a winning ABM strategy, from aligning with sales to measuring success  * How to use AI to scale your ABM efforts, without losing your human touch.  If you’re working with complex deals, long sales cycles, or high-value accounts, this episode will help you shift from tactical marketing to deliver real measurable impact.  Don’t miss this episode!  ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

7 de ago de 2025 - 34 min
Portada del episodio EP12. Copy that Convert, with Ekaterina (Sam) Howard

EP12. Copy that Convert, with Ekaterina (Sam) Howard

In this episode, I’m joined by Ekaterina (Sam) Howard, B2B conversion copywriter, for a deep dive into conversion copywriting, and how it can make or break your funnel. By the end of this episode, you’ll learn: * How to optimise each page in your buyer journey, from demo requests to homepages * The importance of aligning customer-facing teams to build messaging that resonates * Sam’s four-step framework for conversion copywriting: research, draft, test, and measure * How to get to know your audience beyond demographics, by listening to what they actually say If you're trying to turn more visitors into customers, this episode is packed with practical insights and strategies you can apply today. 🎧 Listen now! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

26 de jun de 2025 - 34 min
Portada del episodio EP11. The Power of Branding, with Natasha Rahman, Snap

EP11. The Power of Branding, with Natasha Rahman, Snap

In this episode, Natasha Rahman, Group Marketing Manager at Snap, joins me to explore the power of branding and how it can transform your go-to-market strategy. By the end of this episode, you’ll learn: * How branding can shorten your sales cycle by building trust and credibility early on * Why branding and lead generation work better together, not in silos * The three Cs for a successful campaign: clarity, consistency, customer-centricity * How to measure the impact of your brand campaigns using metrics like direct traffic, SEO performance, and revenue uplift  If you're building, or rebuilding, a brand, this episode is full of actionable insights. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

24 de abr de 2025 - 25 min
Portada del episodio EP10. Rebranding Journey & Lessons Learnt, with Adinda Rosyadha, IPM

EP10. Rebranding Journey & Lessons Learnt, with Adinda Rosyadha, IPM

In this episode, Adinda Rosyadha, Head of Marketing at IPM, shares her experience leading IPM’s rebranding and the key lessons she learnt along the way. By the end of this episode, you’ll learn: * Why authenticity matters - how to position your brand based on real strengths rather than overpromising * The importance of clear brand guidelines so all teams can align their messaging with the rebrand * How to measure rebrand success, from key metrics to customer perception shifts If you're considering a rebrand, this episode is packed with actionable insights. 🎧 Listen now! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

21 de mar de 2025 - 29 min
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
MI TOC es feliz, que maravilla. Ordenador, limpio, sugerencias de categorías nuevas a explorar!!!
Me suscribi con los 14 días de prueba para escuchar el Podcast de Misterios Cotidianos, pero al final me quedo mas tiempo porque hacia tiempo que no me reía tanto. Tiene Podcast muy buenos y la aplicación funciona bien.
App ligera, eficiente, encuentras rápido tus podcast favoritos. Diseño sencillo y bonito. me gustó.
contenidos frescos e inteligentes
La App va francamente bien y el precio me parece muy justo para pagar a gente que nos da horas y horas de contenido. Espero poder seguir usándola asiduamente.

Elige tu suscripción

Más populares

Oferta limitada

Premium

20 horas de audiolibros

  • Podcasts solo en Podimo

  • Disfruta los shows de Podimo sin anuncios

  • Cancela cuando quieras

2 meses por 1 €
Después 4,99 € / mes

Empezar

Premium Plus

100 horas de audiolibros

  • Podcasts solo en Podimo

  • Disfruta los shows de Podimo sin anuncios

  • Cancela cuando quieras

Disfruta 30 días gratis
Después 9,99 € / mes

Prueba gratis

Sólo en Podimo

Audiolibros populares

Empezar

2 meses por 1 €. Después 4,99 € / mes. Cancela cuando quieras.