April Watkins: Marketing Strategist & Founder – Google, YouTube, Web3, Brand Partnerships, $1M Deals
April Watkins is a partnerships builder, entrepreneur, and marketing strategist whose career spans startups, Big Tech, and Web3 — all centered on helping brands grow, connect, and tell their story with impact.
Thank you for listening — for more information about ZETA, visit https://www.connectZETA.org [https://www.connectZETA.org]
Today we’re joined by April Watkins — founder of SocialSway LLC and a trusted advisor to leading Web3 organizations, where she helps companies navigate growth, partnerships, and brand strategy.
Often called “the brand whisperer,” April has worked with global brands like Coinbase, Walmart, Dropbox, and Uber — building campaigns, closing $1M+ deals, and redefining what it means to drive partnerships at scale.
From her roots in a close-knit Boston family to her journey through the Atlanta Journal-Constitution, Google, and YouTube, April’s story is one of resilience, reinvention, and embracing non-linear paths in tech. Along the way, she’s also launched her own product, BookedBag, and continues to build at the intersection of marketing, entrepreneurship, and emerging technology.
In this episode, April shares how her upbringing, early career pivots, and experiences in high-growth environments shaped her approach to leadership — and how she’s building her own lane in the evolving world of tech and Web3.
We also explore:
🌎 How April’s Boston upbringing and family shaped her mindset
📚 Finding confidence through sports, books, and early curiosity
🔄 Pivoting from finance to marketing — and embracing change early
💼 Closing $1M+ deals and redefining account management in Atlanta
🚀 Lessons from Google & YouTube working with global brands and creators
📦 Launching BookedBag and balancing entrepreneurship with a full-time career
🤝 Becoming the “brand whisperer” and building trust with organizations
🌐 Transitioning into Web3 and founding SocialSway
💬 April’s advice for Gen Z navigating pivots and building careers in tech
Connect With April:
👔 LinkedIn: https://www.linkedin.com/in/aprilswatkins/ [https://www.linkedin.com/in/aprilswatkins/]
Find ZETA:
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👔 LinkedIn: https://www.linkedin.com/company/ConnectZETA/ [https://www.linkedin.com/company/ConnectZETA/]
🕓 Timestamps
0:00 🚀 Sneak Peek
0:31 🎧 Music Intro
0:37 👋 Meet April Watkins
2:53 🌆 Boston Roots & Family Influence
5:01 📚 Books, Sports & Navigating Sibling Relationships
11:52 🔄 Pivoting from Finance to Marketing
21:23 💼 Working Through College
32:41 💼 Atlanta Journey & First $1M+ Deal
45:15 📦 Building BookedBag (Entrepreneurship Begins)
51:24 🚀 Google & YouTube Experience
1:01:44 🤝 Working with Brands & Creators at Scale
1:08:18 🌐 Entering Web3 & Founding SocialSway
1:15:57 💬 Advice for Gen Z in Tech
1:19:03 🔚 Outro