The Resource

Episode #33: The Driver Squeeze is Here (Q1 Data + AI Trends)

Q1 data is in, and the driver market is tightening again. In this episode, Priscilla Peters and Scott Dismuke break down what the latest driver recruiting and retention data actually means for 2026, including new insights on how AI is already impacting outcomes. If your strategy hasn't changed, you're already behind. Show Notes: * Nashville to Host 2030 Super Bowl [https://www.newschannel5.com/news/state/tennessee/davidson-county/sports-radio-host-dan-patrick-claims-nashville-will-host-the-super-bowl-lxiv] * Q1 2026 Driver Recruiting & Retention Data Download [https://theresource.conversionia.com/q1-2026-driver-recruiting-retention-data-download] * Lead Assist 3.0 Agentic [https://conversionia.com/agentic] * SEM Aware & SEM Interactive [https://conversionia.com/driver-recruitment-marketing] * GPTO Strategy [https://conversionia.com/mbr] Email Us: * theresourcepodcastt@gmail.com [theresourcepodcastt@gmail.com] * ppeters@conversionia.com [ppeters@conversionia.com] * scottdismuke@pdateam.com [scottdismuke@pdateam.com]

Episode #32: The 2026 Freight Outlook with Thom Albrecht

What's really ahead for the freight market in 2026? In this episode of The Resource, Priscilla Peters and Scott Dismuke sit down with Thom Albrecht, Chief Revenue Officer at Reliance Partners. With a transportation career dating back to 1988 and a 7-time Wall Street Journal All Star, Thom's expertise provides a unique lens into the dynamics of the trucking industry. Thom shares his perspective on the state of the freight market, the impact tariffs could have on the industry, what stronger FMCSA enforcement means for carriers, and why recruiting and retaining drivers may get even tougher as market conditions shift. For transportation leaders, recruiters, and employer brand teams supporting the trucking industry, this episode offers timely insight into what's changing, what's ahead, and what to watch in 2026. Show Notes: * GPTO Strategy [https://conversionia.com/mbr] * PDA's 2025 Annual Driver Retention Report [https://pdateam.com/annual-data/2025-annual-report] * Thom's First The Resource Episode – Episode #8 [https://theresource.conversionia.com/episode-8-in-the-drivers-seat-with-thom-albrecht-the-economic-outlook-for-2024-and-beyond] * The St Andrews Golf Club - Scotland [https://thestandrewsgolfclub.co.uk/] * The Megyn Kelly Show [https://podcasts.apple.com/za/podcast/the-megyn-kelly-show/id1532976305] * ZeroHedge [https://www.zerohedge.com/] * STL Sports Hub [https://www.stlsportscentral.com/] * Recruitment & Retention Conference – Save The Date [https://www.annualrrconference.com] Email Us: * theresourcepodcastt@gmail.com [theresourcepodcastt@gmail.com] * ppeters@conversionia.com [ppeters@conversionia.com] * scottdismuke@pdateam.com [scottdismuke@pdateam.com]

Episode #31: The Q4 Recruiting & Retention Data Rundown: What's the Data Telling Us?

In this episode of The Resource, hosts Priscilla Peters and Scott Dismuke dive into the latest recruiting, retention, economic, and industry data shaping the driver market. They explain what it points to for 2026: tighter competition for qualified drivers and more emphasis on outcomes delivered through AI technology. Whether you're hiring, planning, or just trying to keep up, these insights will help you stay sharp and strategic. Pass it along to your team—because smart decisions start with smart data. Show Notes: * Q4 2025 Driver Recruiting & Retention Data Download [https://theresource.conversionia.com/q4-2025-driver-recruiting-retention-data-download] * Lead Assist 3.0 [https://conversionia.com/lead-assist] Email Us: * theresourcepodcastt@gmail.com [theresourcepodcastt@gmail.com] * ppeters@conversionia.com [ppeters@conversionia.com] * scottdismuke@pdateam.com [scottdismuke@pdateam.com]

Episode #30: Two Guests, One Big AI Wake-Up Call

We brought in not one, but two AI minds for this episode. Frankie Russo (best-selling author and upcoming Recruitment & Retention Conference keynote speaker) joins us for insights on AI leadership and innovation. Then, Simon Curtis (who leads AI initiatives at Conversion Interactive Agency) jumps in to break down how AI is reshaping driver search, employer branding, and recruiting strategy. Show Notes: * The Resource Episode #29 [https://theresource.conversionia.com/episode-29-the-2026-driver-recruiting-retention-predictions-special] * Frankie Russo [https://www.linkedin.com/in/frankie-russo/] * Recruitment & Retention Conference [https://www.annualrrconference.com] * Claude.ai [https://claude.ai/login?returnTo=%2Fnew%3F] * Terminator 2 [https://www.imdb.com/title/tt0103064/] * Simon Curtis [https://www.linkedin.com/in/curtissimon/] * AI-Powered Marketing Brand Solutions [https://conversionia.com/ai] * PDA [https://pdateam.com/] Email Us: * theresourcepodcastt@gmail.com [theresourcepodcastt@gmail.com] * ppeters@conversionia.com [ppeters@conversionia.com] * scottdismuke@pdateam.com [scottdismuke@pdateam.com]

Episode #29: The 2026 Driver Recruiting & Retention Predictions Special

What does 2026 have in store for truck driver recruiting and retention and beyond? Flying trucks? Scott finally learning TikTok dances? In this year-end special, Priscilla and Scott break down the industry trends they expect to dominate 2026, explore a few pop culture curveballs, and even highlight some listener predictions. Grab your crystal ball, tune in, and settle in. Show Notes: * Hey Santa – Wilson Phillips [https://www.youtube.com/watch?v=gbgicKuUJD0&list=RDgbgicKuUJD0&start_radio=1] * Last Christmas – Wham! [https://www.youtube.com/watch?v=E8gmARGvPlI&list=RDE8gmARGvPlI&start_radio=1] * Little Drummer Boy – Justin Bieber [https://www.youtube.com/watch?v=txpdpWyY2xg&list=RDtxpdpWyY2xg&start_radio=1] * The Paper [https://www.imdb.com/title/tt32159809/] * Hunter Yurachek's '6 7' Joke on ESPN [https://www.facebook.com/watch/?v=608886728952912] * Wicked: For Good [https://www.imdb.com/title/tt19847976/] * Lead Assist Agentic [https://conversionia.com/lead-assist] Email Us: * theresourcepodcastt@gmail.com [theresourcepodcastt@gmail.com] * ppeters@conversionia.com [ppeters@conversionia.com] * scottdismuke@pdateam.com [scottdismuke@pdateam.com]