The Bliss Business Podcast

Marketing With Purpose Kit: Breaking Down Silos Across Teams

Growth happens faster when teams stop working in silos. The strongest marketing strategies are built when digital, ecommerce, creative, operations, sales, and customer insights are connected around a shared goal. In today’s complex marketing landscape, brands need more than strong individual channels. They need cross-functional alignment that turns fragmented efforts into a unified customer experience and measurable business growth. In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Sara Whiteleather, Senior Director of Marketing at Batteries Plus. Sara brings deep experience across digital strategy, growth marketing, ecommerce, and customer engagement, with leadership roles spanning consulting, agency, and brand-side organizations.  🎙️ Hosted by Stephen Sakach 🎧 Produced by Martha Huerta 🧭 In this episode, we explore: • Breaking down silos across marketing, digital, ecommerce, and operations • Creating shared goals that align teams around business growth • Turning customer insights into better cross-functional decisions • Building marketing systems that connect performance, experience, and purpose 🎧 If you’re looking to create stronger alignment across teams and build marketing strategies that serve both the business and the customer, this conversation offers practical insight into what it takes to make collaboration a true growth driver.

Inside Move America Initiative: Culture in Action with Alicia Hart and Jeanine Charlton

After our conversation with Merchants Fleet CEO Matt Dyer, we wanted to go deeper into the company’s Move America initiative — a multi-year vision grounded not only in business strategy, but also in the culture, values, and leadership behaviors required to bring that strategy to life. In this episode of The Bliss Business Podcast, we welcome two of the initiative’s internal sponsors: Alicia Hart, Chief People Officer, and Jeanine Charlton, Chief Technology Officer. Together, they explore why culture is not simply the responsibility of HR. It requires leaders across every function to create alignment, model shared values, and help employees understand how their work contributes to the larger vision. In Move America, we explore: • Why culture must be owned by leaders across the organization • How strategy becomes meaningful through daily leadership behavior • The role managers play in creating alignment and connection • Why cross-functional commitment is essential during growth • How values move from presentation slides into everyday decisions • What it takes to turn a company vision into a shared movement 🎙️ Hosted by Stephen Sakach and Tullio Siragusa 🎧 Produced by Martha Huerta Culture is not a department. It is the collective result of how leaders communicate, make decisions, and show up for people every day.

Profit and Social Responsibility in Mission-Driven Startups with Mike Ma

Can startups scale with ambition while staying grounded in responsibility? In this episode of The Bliss Business Podcast, we welcome Mike Ma, Managing Partner and Head Coach at Sidecut Ventures, to explore Balancing Profit and Social Responsibility in Mission-Driven Startups. Mike invests in and coaches what he calls “coachable superheroes”: early-stage, mission-driven founders tackling systemic challenges in areas like economic mobility, healthcare, climate, and education. Sidecut Ventures uses a “coach first, capital second” approach, combining investment with hands-on operational support and mentorship. In this episode, we explore: • Why mission-driven founders need both purpose and discipline • How investors can support impact without sacrificing scale • Why coachability is essential for early-stage founders • How social responsibility becomes part of venture building • What adaptive snow sports can teach us about unlocking potential • How founders can grow companies that serve both markets and humanity 🎙️ Hosted by Stephen Sakach and Tullio Siragusa 🎧 Produced by Martha Huerta The future of venture is not only about backing companies that grow fast. It is about coaching founders who can build responsibly, scale meaningfully, and create lasting impact.

Marketing With Purpose Kit: Aligning Marketing with Business Growth

Marketing performs best when creativity and analytics work together. The strongest growth strategies are built when data drives decisions, but human insight shapes the message. In today’s competitive landscape, brands need more than visibility. They need marketing systems that align strategy, media, customer behavior, and business goals into measurable growth. In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Chris McGee, VP of Marketing at Batteries Plus. Chris leads data-driven strategies that connect brands with the right audiences in meaningful ways. Her background includes leadership roles at Bank of America and agency work with brands like PayPal, Disney and AT&T. She specializes in aligning analytics, creative and media to drive purposeful, measurable growth. 🎙️ Hosted by Stephen Sakach 🎧 Produced by Martha Huerta 🧭 In this episode, we explore: • Aligning marketing strategy with measurable business growth • Turning customer insights into full-funnel marketing performance • Balancing analytics, creative, and media strategy • Building high-performing teams that drive scalable results 🎧 If you’re looking to connect marketing execution more directly to business impact, this conversation offers practical insight into building growth strategies that truly perform.

Empathy, Community, and Connection in Franchise Leadership with Larisa Walega

Great franchise growth is not only about expansion. It is about creating trust, connection, and a seamless experience for customers, franchise owners, and teams. In this episode of The Bliss Business Podcast, we welcome Larisa Walega, Chief Growth Officer of Ziebart International Corporation, one of the world’s largest automotive appearance and protection brands. Larisa helps drive growth while creating a more connected customer experience across every touchpoint, and she is passionate about empowering franchise owners, strengthening brand culture, and helping businesses grow with purpose. Ziebart has been a leader in vehicle appearance and protection for more than 65 years, with a global franchise presence across 37 countries. In this episode, we explore: • Why empathy matters in franchise leadership • How connection strengthens customer experience • Why franchise owners need both systems and support • How community can become part of brand growth • What it takes to scale while preserving culture • Why purpose-driven leadership is the future of franchising 🎙️ Hosted by Stephen Sakach and Tullio Siragusa 🎧 Produced by Martha Huerta The future of franchise growth is not just about more locations. It is about building communities of trust where owners, teams, and customers feel connected and supported.