The Empowered Aesthetics Podcast

Why Every Esthetician Needs an Email List (even more than social media)

In this episode, we break down the one thing every esthetician needs to stay booked without burning out: an email list. You’ll hear why your list becomes your most reliable source of clients, why it outperforms Instagram every single time, and the simple shifts that make email feel easy... even when you’re doing everything alone in your business. RESOURCES WE MENTION: 💻 The Glow Sis Email Club [https://stan.store/glowsissocial/p/the-glow-sis-email-club] 👩🏻‍💻 Kit (email marketing platform) [https://partners.kit.com/tjz6mgq7tzyf-uw04r] 💕 The Glow Sis Method (10-day workshop for a cash & client boost) [https://stan.store/GlowSisSocial/p/the-glow-sis-method] 📲 Stan (superior link in bio platform) [https://join.stan.store/GlowSisSocial]

📍 Start Here: Your Guide to Glow Sis Social

This is the episode to begin with. 🤍 If you’re new here, or if you’re ready to understand the deeper mission behind Glow Sis Social, this is your complete guide to who we are, what we believe, and how we help estheticians grow in a way that feels intentional, aligned, and sustainable. Inside this episode, we're sharing: * The real backstory of Glow Sis Social and why this shift matters * What’s shifted in the last six months and why it matters for you * * A sneak peek of upcoming episodes (including a possible guest host 👀… aka my sister) * The four ways you can learn from us, grow with us, and get support inside the Glow Sis Social ecosystem Whether you’re building your clientele, strengthening your marketing, or stepping into your next level as an esthetician, this episode will help you understand exactly where to start. WAYS YOU CAN WORK WITH US 1. Free Education Podcast [https://creators.spotify.com/pod/profile/glow-sis-social/] | YouTube [https://www.youtube.com/@glowsissocial] | Instagram [https://www.instagram.com/glowsissocial] | TikTok [https://www.tiktok.com/@glowsissocial?is_from_webapp=1&sender_device=pc] 2. The Glow Sis Email Club Monthly plug-and-play client emails for every niche. ➡️ https://stan.store/GlowSisSocial/p/the-glow-sis-email-club [https://stan.store/GlowSisSocial/p/the-glow-sis-email-club] 3. The Esthetician Direction Monthly done-with-you social strategy and content planning with us. ➡️ https://stan.store/GlowSisSocial/p/the-esthetician-direction [https://stan.store/GlowSisSocial/p/the-esthetician-direction] 4. The Glow Sis Method A 10-day marketing intensive designed to help you develop & launch a profitable promotional offer. ➡️ https://stan.store/GlowSisSocial/p/the-glow-sis-method [https://stan.store/GlowSisSocial/p/the-glow-sis-method] Connect With Elayna: https://www.elaynarosephoto.com/ [https://www.elaynarosephoto.com/]

15. Overcoming Business Slumps: 3 Strategies to Book More Clients & Stay Motivated

Feeling discouraged in your aesthetics business? You’re not alone. In this episode of The Empowered Aesthetics Podcast, Shaylee opens up about her own struggles—both in business and in life—and shares three powerful strategies to help you push forward when you’re feeling stuck. If you’ve ever faced slow bookings, client no-shows, or felt the weight of financial stress, this episode is for you. Learn how to leverage social proof, build genuine client connections, and take intentional action to grow your business. Plus, Shaylee breaks down the mindset shifts that will help you stay resilient through the ups and downs of entrepreneurship. If you're on the verge of giving up—don’t. 💕 Tune in for a pep talk, actionable steps, and the reminder that you are capable, resilient, and meant for success. 🔗 Free Social Media Training for Estheticians [https://glowsissocial.ewebinar.com/webinar/3-secret-strategies-to-book-esthetics-clients-from-social-media-without-feeling-overwhelmed-or-burntout-19145] 🔗 Join the Glow & Grow Community (7-Day Free Access!) [https://glow-sis-social.teachable.com/p/glow-and-grow-esthetics-marketing-community] 🔗 Enroll in Socially Empowered Aesthetics [https://glow-sis-social.teachable.com/p/socially-empowered-aesthetics] 🔗 Connect on Instagram [https://www.instagram.com/glowsissocial]

14. Breaking the Hamster Wheel: Why Social Media Feels Hard and How to Finally Stay Consistent

Does social media feel like an endless hamster wheel you can’t get off? In this episode of the Empowered Aesthetics Podcast, Shaylee shares the three biggest reasons why staying consistent on social media is so challenging for aesthetics professionals and how to overcome them. Whether you're an esthetician, lash artist, injector, or beyond, you'll learn: 1. The mindset shift from operator to owner that changes everything. 2. Why copying what others do won’t attract your dream clients. 3. The marketing strategies you were never taught but need to thrive. If you’re tired of the overwhelm and ready to take control of your marketing with ease, this episode is for you. Plus, Shaylee invites you to her free Fully Booked in Five Days challenge for actionable steps to jumpstart your success. Hit play and start transforming your business today! --------------------- 👩🏻‍💻 Join My Free Fully Booked In 5 Days Challenge ⁠⁠HERE⁠⁠ [https://glowsissocial.com/fully-booked-challenge] 📲 ⁠⁠Click HERE ⁠⁠ [https://glowsissocial.com/socially-empowered-aesthetics-sea]to learn about my signature program, Socially Empowered Aesthetics: The Proven Pathway to Effortless Client Growth with Simple and Sustainable Social Media Marketing 🔥 Join the Glow & Grow Community ⁠⁠HERE⁠⁠ [https://glow-sis-social.teachable.com/p/glow-and-grow-marketing-membership?coupon_code=GIFTGLOW] --------------------- Did you enjoy this episode? Please leave me a review! (I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even better!) --------------------- Let's Connect! ⁠⁠⁠⁠⁠⁠⁠Glow Sis Social on Instagram⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/glowsissocial/] ⁠⁠⁠⁠⁠⁠⁠Glow Sis Social on YouTube⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@glowsissocial] ⁠⁠⁠⁠⁠⁠⁠Glow Sis Social on TikTok⁠⁠⁠⁠⁠⁠⁠ [https://www.tiktok.com/@glowsissocial?lang=en] ⁠⁠⁠⁠⁠⁠⁠Glow Sis Social on Facebook [https://www.facebook.com/GlowSisSocial/]

13. Back to Basics: 3 Social Media Musts to Grow Your Aesthetics Business

Ready to turn your social media into a client-attracting machine? In today’s episode, we’re getting back to basics with three essential moves to level up your aesthetic business online. These no-nonsense tips will help you cut through the noise, connect with local clients, and set up your profile to work for you. Say goodbye to wasted time and hello to strategic growth. This is the foundation you need to make your social media a powerful tool for real results. --------------------- 👩🏻‍💻 Join My Free Social Media Marketing Training ⁠HERE⁠ [https://www.glowsissocial.com/free-aesthetics-social-media-training] 📲 ⁠Click HERE ⁠ [https://www.glowsissocial.com/socially-empowered-aesthetics]to learn about my signature program, Socially Empowered Aesthetics: The Proven Pathway to Effortless Client Growth with Simple and Sustainable Social Media Marketing 🔥 Join the Glow & Grow Community ⁠HERE⁠ [https://glow-sis-social.teachable.com/p/glow-and-grow-marketing-membership?coupon_code=GIFTGLOW] --------------------- Did you enjoy this episode? Please leave me a review! (I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even better!) --------------------- Let's Connect! ⁠⁠⁠⁠⁠⁠Glow Sis Social on Instagram⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/glowsissocial/] ⁠⁠⁠⁠⁠⁠Glow Sis Social on YouTube⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@glowsissocial] ⁠⁠⁠⁠⁠⁠Glow Sis Social on TikTok⁠⁠⁠⁠⁠⁠ [https://www.tiktok.com/@glowsissocial?lang=en] ⁠⁠⁠⁠⁠⁠Glow Sis Social on Facebook [https://www.facebook.com/GlowSisSocial/]