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The LiftKit Marketing Podcast

Podcast de John Hoeft

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The LiftKit Marketing Podcast: Celebrating People and Great Work That Goes Unnoticed In every corner of the marketing world, someone is doing great work that no one sees, and we’re here to change that. Hosted by John Hoeft and Danielle Schermerhorn, the LiftKit Marketing Podcast spotlights marketers at all levels who are driving real results behind the scenes. We talk with agency owners, CMOs, freelancers, and in-house pros about the wins that didn’t make headlines but should have. No fluff, no guru talk, just smart, honest conversations about the work, the strategy, and the people behind the success. Recognition matters. Let’s give great marketing the spotlight it deserves.

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16 episodios

Portada del episodio AJ Kumar, Limitless Company & Guru Inc. - Are You The Next Big Media Company?

AJ Kumar, Limitless Company & Guru Inc. - Are You The Next Big Media Company?

AJ Kumar has spent 15 years helping founders, CEOs, and experts stop being their industry's best kept secret. As the founder of The Limitless Company and author of Guru Inc., he's built personal media companies for clients like Neil Patel, turned a wellness blog into a brand generating over 10 million in revenue, and co-founded the agency Single Grain. In this episode of the LiftKit Marketing Podcast, John Hoeft and Danielle Schermerhorn sit down with AJ to talk about what it really takes to build a personal brand that drives business results. In this episode you'll learn: How to move up the "guru ladder" from generalist to recognized authority Why AJ believes YouTube is becoming the new Hollywood His ROAC framework for measuring the ROI of organic content Why the smartest use of AI isn't automation, it's making yourself smarter What companies like ClickUp are doing by hiring actors instead of paying influencers How to find your content format and why perfect practice beats just showing up

31 de mar de 2026 - 52 min
Portada del episodio Dave Glaza, Retail Media and Agency Growth with Focus

Dave Glaza, Retail Media and Agency Growth with Focus

The LiftKit Marketing Podcast introduces the hosts and guests, discusses the impact of Dry January on alcohol consumption trends, explores the influence of these trends on marketing, and delves into the role, strengths, and strategies of Digits in retail media. The conversation also covers audience targeting and Dave Glaza's journey into marketing. The conversation covers Dave Glaza's career journey at Target, transition to entrepreneurship, first client experience, future of Digits, Amazon's retail innovations, expansion into grocery and C-stores, marketing advice for brands, lessons in entrepreneurship, adoption of AI in marketing, alternate career paths, recognition for marketing work, contact information, and conclusion. Takeaways * Dry January's impact on alcohol consumption trends * The role of retail media in adapting to changing alcohol consumption trends Career progression at Target * Transition from corporate job to entrepreneurship * Reasons for transitioning to entrepreneurship * Challenges and motivations of entrepreneurship * First client experience * Pitching services and early business growth * Focus on specialization and niche * Excitement for future growth * Impact of Amazon's retail innovations * Challenges and opportunities in the industry * Expansion into grocery and C-stores * Service offerings and tech support in the market * Importance of marketing budgeting * Challenges of paid visibility * Turning point in entrepreneurship * Employee-centric vision and agency growth * Adoption of AI in marketing * Staying relevant and adapting to new tools * Interest in alternate career paths * Passion for woodworking and sports podcasting * Recognition for local marketing work * Support for local businesses * Preferred contact method * Appreciation for the interview opportunity Chapters * 00:00 Introduction to LiftKit Marketing Podcast * 07:05 The Role of Digits in Retail Media * 12:13 Differentiation and Strengths of Digits * 17:59 Dave Glaza's Journey into Marketing * 23:13 First Client and Business Pitch * 29:15 Expansion into Grocery and C-Stores * 37:30 Lessons in Entrepreneurship * 43:50 Alternate Career Paths

25 de ene de 2026 - 43 min
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
MI TOC es feliz, que maravilla. Ordenador, limpio, sugerencias de categorías nuevas a explorar!!!
Me suscribi con los 14 días de prueba para escuchar el Podcast de Misterios Cotidianos, pero al final me quedo mas tiempo porque hacia tiempo que no me reía tanto. Tiene Podcast muy buenos y la aplicación funciona bien.
App ligera, eficiente, encuentras rápido tus podcast favoritos. Diseño sencillo y bonito. me gustó.
contenidos frescos e inteligentes
La App va francamente bien y el precio me parece muy justo para pagar a gente que nos da horas y horas de contenido. Espero poder seguir usándola asiduamente.

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