The Mariana Dalto Show

#101_Leadership in AI: Change Management and Human-Centric Adoption

In this episode, Mariana Dalto welcomes guest Lori Scioli to discuss the human elements involved in AI adoption. Lori shares her background and expertise, emphasizing the challenges leaders face during technological transformations. The conversation delves into the historical context of these transformations and the leadership hurdles encountered. Lori offers strategies for effective change management and organizational adoption of AI, providing practical guidance for leaders. The episode highlights the importance of structured training to support leaders in navigating AI adoption, equipping them with the necessary tools and insights to successfully integrate AI into their organizations. ABOUT LORI ZEOLI Before founding xpLORiZE AI Advisors, which is based in Northern VA, USA, Lori Zeoli spent more than 25 years helping businesses transform through technology, strategy, and human insight. Her career has been defined by one guiding principle: innovation only succeeds when people are ready for it. With an MBA and certifications as an AI-Assisted Consultant, Implementer, and Data Specialist, along with her credentials as a PROSCI ADKAR Change Management Practitioner, Lori brings a rare blend of technical fluency, business acumen, and human understanding to every engagement. Her spiritually grounded, people-first approach consistently yields transformative results for her clients. Leadership is her forte in blending strategic insight with genuine connection, building partnerships that produce measurable growth, long-lasting systems, and renewed confidence. Her proven methods and countless endorsements make her a trusted advisor to organizations navigating the future of AI adoption. ABOUT THE SHOW In this episode, Lori Zeoli, founder of xplorize AI Advisors with 25 years of transformation experience, walks through the ADKAR change management framework and reveals why including your workforce from day one is the difference between AI adoption that sticks and initiatives that collapse after the pilot phase. You'll discover how to turn your "Shadow AI" users into champions, why transparency matters more than tool training, and the practical first steps to take before introducing any new AI tools. LINK MENTIONED IN THIS EPISODE: https://calendly.com/lorigzeoli/1-1-chats [https://calendly.com/lorigzeoli/1-1-chats] Free 1-hour workshop for teams of 10 (HR, training managers, change leaders) Email: lorizeoli@xplorize.ai [lorizeoli@xplorize.ai] Website: xplorize.ai RATE, REVIEW, & FOLLOW ON APPLE OR SPOTIFY PODCASTS “I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now! CONNECT WITH ME: WEBSITE: https://www.marianadalto.com/ [https://www.marianadalto.com/] YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1 [https://www.youtube.com/@marianadalto?sub_confirmation=1] PINTEREST: https://www.pinterest.com/mariana_dalto/ [https://www.pinterest.com/mariana_dalto/] INSTAGRAM: https://www.instagram.com/marianadalto10x/ [https://www.instagram.com/marianadalto10x/] FACEBOOK: https://www.facebook.com/mariandalto/ [https://www.facebook.com/mariandalto/] LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto [http://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto] HERE ARE GREAT AI INFORMATION TO KEEP YOU UP TO DATE WITH AI: https://daltoaiadvisory.com/aiservices [https://daltoaiadvisory.com/aiservices] BOOK A MEETING WITH ME BELOW: (0:00) Introduction and episode overview with guest Lori Zeoli (1:49) Lori Zeoli's background, expertise, and the human elements in AI adoption (3:04) Historical context and leadership challenges in technological transformations (7:34) Strategies and change management for organizational AI adoption (14:55) Practical guidance and structured training for leaders in AI adoption

#100_Leadership and Trust: The Behavioral Adoption Problem Destroying AI ROI

In this episode, Mariana Dalto explores the human and leadership aspects of AI adoption, highlighting the CEO's role in AI governance. She emphasizes building trust, fostering a supportive culture, and providing training for successful integration. Mariana addresses challenges like workforce resistance and the need for talent and emotional readiness. The episode covers political dynamics, the adoption curve, and strategies to guide employees. Mariana underscores leadership development, cultural shifts, and the importance of clarity and trust, offering insights into navigating fear, ethics, and values in the AI journey. ABOUT MARIANA Mariana Dalto is a world-class Business Advisor and AI Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility. As the founder of The Dalto Revenue System—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices. Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action. ABOUT THE SHOW 95% of AI pilots fail to scale—not because of technical issues, but because of behavioral adoption failures. In this episode, we unpack why employees quietly abandon AI tools after launch, what's really driving the resistance (hint: it's fear, not laziness), and why the organizations winning at AI adoption are investing in trust, culture, and change management—not just more training. LINK MENTIONED IN THIS EPISODE: Website: https://www.marianadalto.com [https://www.marianadalto.com] RATE, REVIEW, & FOLLOW ON APPLE OR SPOTIFY PODCASTS “I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now! CONNECT WITH ME: WEBSITE: https://www.marianadalto.com/ [https://www.marianadalto.com/] YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1 [https://www.youtube.com/@marianadalto?sub_confirmation=1] PINTEREST: https://www.pinterest.com/mariana_dalto/ [https://www.pinterest.com/mariana_dalto/] INSTAGRAM: https://www.instagram.com/marianadalto10x/ [https://www.instagram.com/marianadalto10x/] FACEBOOK: https://www.facebook.com/mariandalto/ [https://www.facebook.com/mariandalto/] LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto [http://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto] HERE ARE GREAT MARKETING AND SALES TRAININGS TO GET YOU GOING ON YOUR BUSINESS JOURNEY: https://marianadalto.com/programs [https://marianadalto.com/programs] BOOK A MEETING WITH ME BELOW: (0:00) Understanding AI adoption as a human and leadership issue (1:25) The critical role of CEOs and leadership in AI governance and adoption (3:31) Building trust, culture, and training for AI integration (4:22) Rollout vs. Integration: Addressing workforce hesitation and resistance (6:00) Talent challenges and emotional readiness for AI (7:15) The political dynamics of AI strategy and the adoption curve (9:01) Strategies to move employees through the adoption curve (10:13) Leadership development as a key to successful AI adoption (11:18) AI as a cultural shift: Conversations on fear, ethics, and values (12:31) The importance of clarity and trust in leadership for sustained AI use

#99_Why AI Isn't Recommending You (And How to Fix It in 90-180 Days)

In this episode, Mariana Dalto explores AI's role in client recommendations and its impact on conversion rates, introducing AEO (Answer Engine Optimization). She explains how AI determines content recommendations, compares SEO and AEO, and evaluates success metrics using the EEAT framework. Mariana shares tactics to boost AI visibility, like building a question bank and creating an FAQ page, and emphasizes consistency across platforms. She discusses tools and timelines for implementing an AEO strategy and steps to test visibility on AI platforms, concluding with insights on establishing authority and her closing remarks. ABOUT MARIANA Mariana Dalto is a world-class Business Advisor and AI Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility. As the founder of The Dalto Revenue System—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices. Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action. ABOUT THE SHOW While most businesses are still only optimizing for Google, there's a growing opportunity to position yourself as THE expert AI recommends to your ideal clients. In this episode, I'm sharing the complete Answer Engine Optimization (AEO) strategy, including why AI-referred traffic converts significantly better and the five specific actions you can start this week. LINK MENTIONED IN THIS EPISODE: AEO FREE GUIDE: https://marianadalto.com/aeo [https://marianadalto.com/aeo] Website: https://www.marianadalto.com [https://www.marianadalto.com] RATE, REVIEW, & FOLLOW ON APPLE OR SPOTIFY PODCASTS “I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now! CONNECT WITH ME: WEBSITE: https://www.marianadalto.com/ [https://www.marianadalto.com/] YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1 [https://www.youtube.com/@marianadalto?sub_confirmation=1] PINTEREST: https://www.pinterest.com/mariana_dalto/ [https://www.pinterest.com/mariana_dalto/] INSTAGRAM: https://www.instagram.com/marianadalto10x/ [https://www.instagram.com/marianadalto10x/] FACEBOOK: https://www.facebook.com/mariandalto/ [https://www.facebook.com/mariandalto/] LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto [http://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto] HERE ARE GREAT MARKETING AND SALES TRAININGS TO GET YOU GOING ON YOUR BUSINESS JOURNEY: https://marianadalto.com/programs [https://marianadalto.com/programs] BOOK A MEETING WITH ME BELOW: -- Podcast calendar link from GHL: https://links.marianadalto.com/widget/booking/dWmW7wsa2YcLzs04JckK [https://links.marianadalto.com/widget/booking/dWmW7wsa2YcLzs04JckK] Connect with me: https://www.youtube.com/@marianadalto [https://www.youtube.com/@marianadalto] https://www.linkedin.com/in/marianadalto/ [https://www.linkedin.com/in/marianadalto/] https://www.instagram.com/marianadalto10x/ [https://www.instagram.com/marianadalto10x/] https://www.facebook.com/mariandalto/ [https://www.facebook.com/mariandalto/] https://www.pinterest.com/mariana_dalto/ [https://www.pinterest.com/mariana_dalto/] (0:00) Leveraging AI for client recommendations and its impact on conversions (1:17) Positioning your business for AI recommendations and introduction to AEO (3:23) How AI decides who to recommend and the main factors for content recommendation (5:29) Layering content and the differences between SEO and AEO (10:01) Comparing success metrics of SEO and AEO and the EEAT framework (13:01) Tactical actions and testing for improving AI visibility (17:08) Building a question bank and creating an FAQ page for AEO (22:00) Ensuring consistency across platforms and building a citation ecosystem (27:22) Tools and timeline for implementing an AEO strategy (29:56) Taking action on AEO and testing visibility across AI platforms (30:38) Establishing authority and closing remarks

#98_Why Your Digital Marketing Isn't Working: The 10X Frequency Rule Most Business Owners Miss

In this episode, Mariana Dalto addresses common misconceptions about digital marketing, shedding light on the realities of the field for small business owners. She guides listeners through the process of selecting and utilizing the most effective marketing channels tailored to their specific needs. The discussion emphasizes the art of crafting compelling marketing hooks that capture attention and drive engagement. Mariana further explores strategies for optimizing these hooks through rigorous testing and strategic implementation, offering actionable insights for enhancing marketing efforts. The episode provides a comprehensive overview of digital marketing strategies, concluding with practical takeaways for listeners. (0:00) Introduction and misconceptions about digital marketing (5:11) Selecting and utilizing marketing channels effectively (8:57) Crafting compelling marketing hooks (13:41) Optimizing hooks through testing and strategy implementation

#97_From Self-Sabotage to Success: The Belief System Work No One Teaches Entrepreneurs

In this episode, Mariana Dalto addresses the challenges of rejection that entrepreneurs often face, offering strategies for resilience and growth. She explores the concept of finding a deeper "why" in business, guiding listeners through steps to uncover and embrace their core motivations. Mariana discusses how to transform perspectives on rejection, turning setbacks into opportunities for development. The episode emphasizes the importance of building an unshakable belief system, essential for achieving business success. Through practical insights, Mariana empowers entrepreneurs to navigate rejection and maintain a strong, purpose-driven approach to their ventures. ABOUT MARIANA Mariana Dalto is a world-class Business Advisor and AI Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility. As the founder of The Dalto Revenue System—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices. Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action. ABOUT THE SHOW Most entrepreneurs focus on strategy while ignoring the internal blocks keeping them stuck. In this episode, you'll discover your why beneath the why, learn how to collect rejection instead of being destroyed by it, and get practical exercises to shift from self-doubt to unstoppable momentum—starting this week. LINK MENTIONED IN THIS EPISODE: Website: https://www.marianadalto.com [https://www.marianadalto.com] RATE, REVIEW, & FOLLOW ON APPLE OR SPOTIFY PODCASTS “I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now! CONNECT WITH ME: WEBSITE: https://www.marianadalto.com/ [https://www.marianadalto.com/] YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1 [https://www.youtube.com/@marianadalto?sub_confirmation=1] PINTEREST: https://www.pinterest.com/mariana_dalto/ [https://www.pinterest.com/mariana_dalto/] INSTAGRAM: https://www.instagram.com/marianadalto10x/ [https://www.instagram.com/marianadalto10x/] FACEBOOK: https://www.facebook.com/mariandalto/ [https://www.facebook.com/mariandalto/] LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto [http://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto] HERE ARE GREAT MARKETING AND SALES TRAININGS TO GET YOU GOING ON YOUR BUSINESS JOURNEY: https://marianadalto.com/programs [https://marianadalto.com/programs] BOOK A MEETING WITH ME BELOW: (0:00) Bouncing back from rejection as an entrepreneur (2:44) Finding your deeper why in business (9:01) Steps to uncover and embrace your core motivations (12:12) Transforming your perspective on rejection (19:30) Building an unshakable belief system for business success