The Performance Marketing Podcast

Ep. 07 - Facebook and Google Own You: An Existential Guide to Marketing Attribution

The end of browser based tracking is fast approaching. In fact, the reliability of cookie based tracking has already been greatly impacted from recent updates to iOS and Facebook. As tech giants work to develop the next generation of measurement and attribution technologies, the Gemini team sat down to discuss the implications of new and emerging marketing attribution tech on the industry at large.

Ep. 06 - Should Your Product Be on Amazon?

Should your business be selling on Amazon? Do you know the 3 pillars of success for Amazon sellers? On this episode of The Performance Marketing Podcast, Joel sits down with John Guenther of Product Launcher to discuss how Amazon fit's into the channel mix for small to mid-sized ecommerce businesses, and some of the pro's and con's of selling through Amazon compared to selling directly through your website. John is an entrepreneur and Amazon selling expert who helps businesses get the most out of their Amazon store. You can connect with John at www.getproductlauncher.com.

Ep. 05 - Building Your Brand for Performance

If you're running a business, you're building a brand. In this episode of The Performance Marketing Podcast, Joel Eisfelder sits down with Kelly Lucente to discuss the impact brand can have on performance marketing efforts, and why it's important to invest in building your brand with intention. Kelly Lucente is an author, speaker, entrepreneur, and founder and CEO of re-tool® marketing. With over 30 years of sales, marketing, and branding experience, Kelly helps businesses define what sets them apart, and construct authentic brands that connect with modern consumers.

Ep. 04 - Preparing for the Future of Marketing

Amee McDonald, and Joel Eisfelder sit down to discuss how employers can position themselves to attract the next generation of top marketing talent, and how college students can prepare themselves for a career in today's rapidly changing marketing landscape. Amee serves as a lecturer and the Director of Student Engagement and Co-curricual Initiatives at the University of Minnesota's Carlson School of Management.

Ep. 03 - Do You Need a Marketing Agency?

In this episode of the Performance Marketing Podcast we dig into one of the most common dilemmas small and mid-size businesses face. Should you hire internal marketing talent, or bring in an agency? The answer? Not as simple as you might think. Chris Rennie and Robert Marston dig into everything from how to start building your marketing org, how to think about marketing in the C-suite, and how the new realities of remote work can create inefficiencies for your internal marketing team.