The Small Business Cheerleader

EPISODE #60 - TOP TIPS ON HOW TO SUCCESSFULLY NAVIGATE THE SEO WORLD, FEAT. SONJA POTOTZKI-RAYMOND MSc FOUNDER AND CEO - THE SEARCH REPUBLIC

In this week's podcast episode, I talk with Sonja Pototzki-Raymond, Founder and CEO of The Search Republic, about the top tips to successfully navigating the SEO world. Sonja is a Google Search Expert, Keynote Speaker, and Business Coach.  You may know her as Sonja 'The Search Queen', helping her community outrank their competitors online.   During our conversation, we clearly defined and outlined the importance of SEO as part of your small business strategy, with key points being:  👉 What exactly is SEO (Search Engine Optimisation); 👉 The importance of having a clear SEO strategy; 👉 Pitfalls to avoid when choosing a Google Ads/SEO agency. A force to be reckoned with, in 2018 Sonja founded The Search Republic (formerly known as The Marketing Republiq), and within 4 years, has generated over $350 million in sales for her clients. With a global footprint and a long client waitlist, The Search Republic is now one of Australia's most in-demand Google-accredited digital agencies.  With 17 years of global marketing and advertising experience, including working for many high-profile international brands - Guinness, Jameson, Nestle, L'oreal, Special K, and Benefit Cosmetics, to name a few, Sonja is renowned for accelerating growth and transforming businesses using ethical, effective and sustainable Google Search strategies.  If you wish to benefit from a clear understanding of how SEO can help build your business and catapult it to success, this podcast is for you! ________________________________ A little bit about our podcast guest, Sonja Pototzki-Raymond: Sonja is educated with an honour's degree and master's in marketing and combines her Google Search smarts with her big heart, passionate about making a difference to her client's bottom line, the environment, and the business community.   If you want to know more about Sonja and the help she can provide to your business, make sure to follow her online:  Facebook: https://www.facebook.com/sonjapototzkiraymond [https://www.facebook.com/sonjapototzkiraymond] Instagram: https://www.instagram.com/the_search_republic/ [https://www.instagram.com/the_search_republic/] Website: https://www.thesearchrepublic.com.au/ [https://www.thesearchrepublic.com.au/] _________________________________ Find out a little bit more about your podcast host Nikola: Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible. And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, and guide clients through my step-by-step blueprint to success, and a goal of bringing cost-effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born. My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people-helping, solution-providing, money-making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing. Keen to know more? well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!) Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey, and watching you get the results you’ve always desired. Website: https://www.nw-marketing.com.au [https://www.nw-marketing.com.au/]/ Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm [https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm] Remember, you got this! Nikola - NW Marketing THE SMALL BUSINESS CHEERLEADERⓇ

EPISODE #59 - THE IMPORTANCE OF BEING AUTHENTIC IN YOUR SMALL BIZ , FEAT. JOANNE ROSS WELLS: CEO - JRW BRIDAL & COUTURE

In this week's podcast episode, I talk with Joanne Ross Wells, Founder and CEO of JRW Bridal & Couture, about the importance of being authentic in your small business.  Joanne highly values the connection she is able to build with each of her clients by allowing them to truly be themselves and this is only able to occur from a clear understanding of her own set of values and 'why' in her business journey. During our conversation we took the opportunity to dive deep into the below important areas that have helped Joanne to achieve this clarity: 👉 Knowing your BELIEFS and VALUES; 👉 Knowing your WHY; 👉 Knowing your IDEAL CLIENT. If you aspire to have a small business where you can TRULY be yourself and attract the most aligned dream clients, then this is the podcast for you! ________________________________ A little bit about our podcast guest, Joanne Ross Wells and JRW Bridal Couture: Joanne’s focus is on designing unique custom gowns for brides and she also loves creating ready-to-wear collections, currently stocked at Bridal by Aubrey Rose here in Perth.   She is inspired by helping brides be the best version of themselves and making their visions come to life.  Joanne is a well-traveled, creative soul, passionate about helping women LOOK & FEEL good about themselves. She feels blessed by being able to collaborate with women as they prepare for their special events. She considers it an honour to make women’s dreams come true on the most special day of their lives. During her foundation years, she started with having her own luxury lingerie and swimwear label, before she studied Fashion Design on the Gold Coast 13 years ago. Be sure to seek out Joanne at the upcoming Wedding Upmarket event.  You can find out all the details here https://www.instagram.com/weddingupmarketperth [https://www.instagram.com/weddingupmarketperth] You can also follow Joanne online:  Facebook: https://www.facebook.com/jrwbridal [https://www.facebook.com/jrwbridal] Website: https://www.jrwbridal.com.au/ [https://www.jrwbridal.com.au/] Instagram: https://www.instagram.com/jrwbridal/ [https://www.instagram.com/jrwbridal/] _________________________________ Find out a little bit more about your podcast host Nikola: Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible. And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, and guide clients through my step-by-step blueprint to success, and a goal of bringing cost-effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born. My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people-helping, solution-providing, money-making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing. Keen to know more? well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!) Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey, and watching you get the results you’ve always desired. Website: https://www.nw-marketing.com.au [https://www.nw-marketing.com.au/]/ Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm [https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm] Remember, you got this! Nikola - NW Marketing THE SMALL BUSINESS CHEERLEADERⓇ

EPISODE #58 - NICHING IN THE BEAUTY INDUSTRY , FEAT. TARA CLARK; FOUNDER & LEAD HMUA, BLACK LASH MAKE UP

In this week's podcast episode, I talk with Tara Clark, founder and lead HMAU of Black Lash Make Up.  A mother of 4, Tara received her first qualification in Makeup Artistry over 20 years ago, but only turned her devotion to cosmetics into her full-time gig after the birth of her son, Finn. During our chat, we discussed how Tara found her own niche in the beauty industry: being natural-looking makeup, and how being a mother paved the way for her to turn her passion into a business. Through the years, she has not only built a name for herself, but also helped aspiring makeup artists to be the best in their chosen fields. Below are the key points we discussed: 👉 Did you always focus on natural-looking makeup?; 👉 What prompted you to niche and were you concerned about cutting people out?; 👉 Now that you have a team, how do you ensure that you still provide the same aesthetic? If you are determined to build a business that is about what you believe you are born to do but are struggling to make it happen due to the many roles you are obligated to fulfill, then this podcast is for you.  Let Tara’s story inspire you and just like her, be able to wear many hats - with colourful feathers on them! ________________________________ A little bit about our podcast guest, Tara and Black Lash Makeup: Black Lash Makeup's mission is to help women feel comfortable and confident wearing makeup and understand that feeling beautiful is about being the best version of you.  Black Lash Makeup provides services for branding photography, special events, and bridal as well as private lessons and workshops. Tara’s work has been featured on the front of 5 WA Wedding and Bride Magazines, and her business has finished in the Top 5 Bridal Makeup Artist category for the WA Wedding Industry Awards for the last 2 years running. Be sure to follow Tara online to find out more: Instagram: https://www.instagram.com/blacklashmakeupperth/ [https://www.instagram.com/blacklashmakeupperth/] Facebook: https://www.facebook.com/blacklashmakeupperth/ [https://www.facebook.com/blacklashmakeupperth/] Website:  https://www.blacklashmakeupdesign.com.au/ [https://www.blacklashmakeupdesign.com.au/] _________________________________ Find out a little bit more about your podcast host Nikola: Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible. And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, and guide clients through my step-by-step blueprint to success, and a goal of bringing cost-effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born. My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people-helping, solution-providing, money-making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing. Keen to know more? well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!) Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey, and watching you get the results you’ve always desired. Website: https://www.nw-marketing.com.au [https://www.nw-marketing.com.au/]/ Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm [https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm] Remember, you got this! Nikola - NW Marketing THE SMALL BUSINESS CHEERLEADERⓇ

EPISODE #57 - BUILDING A BUSINESS EMPIRE ON YOUR OWN TERMS, FEAT. KELLYJOY FLOWERS; FOUNDER & CEO PERTH PARTY TIME & JELLYBEAN MANOR

In this week's podcast episode, I talk with Kellyjoy, founder and CEO of, not one but two businesses; Perth Party Time and Jellybean Manor. Kellyjoy prides herself on being a greedy clown! She is a true comedian and because of that, she ventured into the business of entertainment and making people happy. She is a visionary and her days are filled with endless possibilities because she focuses only on what brings her and others joy, and is truly grateful for all she has.  During our chat, we discussed how a tempestuous past led her to creating the two (2) businesses she now has.  We talked about her inspirations in building the party business from the ground up and how it became the successful business that it is today. Below are the key points we discussed: 👉 What it takes to own your personal journey; 👉 How to go out and find ‘your’ people to support you; 👉 The key is building upon what makes you different and using it as your superpower! If you have a passion you'd love to turn into a small business, but you're scared of what others will think of you (or your idea), this is the podcast to listen to!  There are truth bombs throughout that will help you change up your mindset and reframe your business journey. ________________________________ A little bit about our podcast guest, Kellyjoy: Kellyjoy is not just jolly but one brave and strong woman.  She used her inner comic to not just pull herself out of toxic relationship, but build what has became a business empire that makes people happy every day!  Listen to the first few lines of the podcast and you would be infected with childlike joy and positivity. Be sure to follow Kellyjoy  online to find out more: Website: https://perthpartytime.com [https://perthpartytime.com]/  Instagram:  https://www.instagram.com/perthpartytime [https://www.instagram.com/perthpartytime]/  Website: https://perthpartytime.com/ Instagram:  https://www.instagram.com/jellybeanmanor [https://www.instagram.com/jellybeanmanor]/ Website: https://jellybeanmanor.com/ _________________________________ Find out a little bit more about your podcast host Nikola: Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible. And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, and guide clients through my step-by-step blueprint to success, and a goal of bringing cost-effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born. My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people-helping, solution-providing, money-making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing. Keen to know more? well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!) Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey, and watching you get the results you’ve always desired. Website: https://www.nw-marketing.com.au [https://www.nw-marketing.com.au]/ Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm [https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm] Remember, you got this! Nikola - NW Marketing THE SMALL BUSINESS CHEERLEADERⓇ

EPISODE #56 - HOW TO AVOID BEING GHOSTED IN BUSINESS (...AND IN LIFE)! , FEAT. DEBBIE RIVERS, DATING/RELATIONSHIP EXPERT

In this week's podcast episode, I talk with Debbie, a dating/relationship expert. Debbie has worked for over a decade with singles and couples and is consumed with empowering people to be successful in love. She is obsessed with having bigger conversations about love, dating, and relationships - you know, the ones that change lives and has been where her clients are and not just in a vague, “Oh I get it,” way, she has seriously been there. Debbie’s motto is that it is never too late to have the life you have imagined. During our chat, we discussed how she got started in the realm of helping people become successful in their dating lives.   We dive deep into how over the last 11 years she has been able to not just run a business, but more importantly, had the privilege of witnessing people finding their dream partners and making the relationships work. Below are the key points we discussed: 1. What is ghosting?  2. What are the 7 main reasons people get ghosted; 3. How to avoid being ghosted yourself. If you or someone you know has been ghosted before (whether in business or in life), and you don’t want to see it happen again,  this podcast is for you.  ________________________________ A little bit about our podcast guest, Debbie: Debbie was married for 21 years and when she got out of her marriage, she found how fun and exciting dating could be and wanted to help other people (who struggle to find the right person) find THE ONE - and go beyond the meeting and get-to-know-you phase.  Be sure to follow Debbie online to find out more: Website:  https://debbierivers.com.au/ [https://debbierivers.com.au/] Facebook: https://www.facebook.com/DebbieRivers.com.au [https://www.facebook.com/DebbieRivers.com.au] Instagram:  https://www.instagram.com/debbieriversdatingexpert/ [https://www.instagram.com/debbieriversdatingexpert/] _________________________________ Find out a little bit more about your podcast host Nikola: Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible. And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, and guide clients through my step-by-step blueprint to success, and a goal of bringing cost-effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born. My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people-helping, solution-providing, money-making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing. Keen to know more? well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!) Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey, and watching you get the results you’ve always desired. Website: https://www.nw-marketing.com.au/ [https://www.nw-marketing.com.au/] Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm [https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm] Remember, you got this! Nikola - NW Marketing THE SMALL BUSINESS CHEERLEADERⓇ