The Superwall Podcast

Nicole Cheung - she makes $400k/mo from ai apps (while in college)

Nicole Cheung built four apps before turning 25 with no engineering background. The last two pulled over $400K a month combined, including GlamUp hitting a million users in six months and Sprout reaching $250K MRR in eight months. In this episode of The Superwall Podcast, Joseph sits down with Nicole to unpack the exact systems behind her growth, from UGC creator pipelines to paywall sequencing.  * The 10-minute brainstorm that turned into GlamUp, a million-user app * One repeatable TikTok format, same caption, same audio, scaled across 30-40 creators daily * How a referral code template pushed the keyword "GlamUp" into TikTok comments at scale * Hard paywall right after onboarding beat explore-first by 50% conversion * Raising prices by 20% and watching conversion go up, not down * Building a creator course where 50% of graduates go viral within two weeks * Why 90% of Nicole's insights came from downloading apps herself, not from X Whether you're launching your first app or scaling a creator program, this episode is a masterclass in building repeatable growth systems. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)

Daniel Heintzman didn't wait to build before finding customers. He charged $15 for manual dating profile reviews on Instagram before writing a single line of code. Six months after shipping, Sway AI hit $2M ARR. Cal AI, his next project, was acquired by MyFitnessPal. In this episode of The Superwall Podcast, Joseph sits down with Daniel to unpack the full playbook. * Building an Instagram audience and charging for manual reviews before the app existed * The TikTok batch system that produced a month of content in two hours using Figma and Excel * How a motivation-first onboarding sequence doubled revenue per user overnight * The eight-slide paywall carousel that made the subscription feel like a no-brainer * Photo pack upsells driving 11% of total revenue by targeting high-spending users * Retention mechanics borrowed from Strava and Duolingo: groups, streaks, and progress sharing If you want to see how product design and distribution combine to scale fast, this one delivers. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Alex Vech - Copy This Facebook Ads Strategy, It'll Blow Up Your SaaS

Alex Vech [https://x.com/vechalex]burned $800K on Meta ads that didn't work. Not total spend, just the wasted portion. The other $700K helped him build Boost App Social to $100K MRR and sell it for seven figures. In this episode of The Superwall Podcast, Joseph sits down with Alex to break down the exact paid acquisition system behind that exit, and what he's building now at Screensdesign.com [https://screensdesign.com/]. Watch on YouTube. [https://www.youtube.com/watch?v=7JtttjbTRAQ] * The 1-in-85 rule: only one ad out of 85 actually works, so your whole job is generating enough volume to hit it * How Alex built a cold email machine with 1,000 Gmail accounts sending up to 30 emails each per day to source UGC creators * Moving creator negotiations to Telegram, plus sending $100 upfront to prove legitimacy and lock in perpetual rights * Why every ad needs captions: 80% of Instagram users scroll without sound * The green screen + human hook combo that outperforms pure product demos * How 300 owned creator contracts became a key asset in the seven-figure acquisition Whether you're scaling Meta ads or building your first UGC pipeline, this is what four years of paid acquisition looks like when someone finally writes it all down. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Morrie Schonfeld - How I built a $500k/mo ai app (so you can just copy me)

Morrie Schonfeld's app got 400 million views in a single month. Fourteen months after launching from his Northwestern dorm room, Pingo AI is approaching $500K/month with 3 million users and zero paid ads. In this episode of The Superwall Podcast, Joseph sits down with Morrie to unpack the creator-led growth engine behind Pingo AI, a language learning app built for virality from day one. Watch it here. [https://www.youtube.com/watch?v=s9qQPM92JNs] * The co-founder rule that shaped everything: never build a consumer app that can't go viral * How a roast format creators invented inside a custom scenario feature hit 52 million views * Running 100 creators like a VC portfolio, cutting the bottom 30%, coaching the middle * Why 200K Russian users generated zero dollars, and how geo-targeting became a core distribution strategy * Paywall wins: 7-day free trial, trial reminder messaging, and transaction-abandoned flows that lift conversion * 3-day vs. 7-day trials: equal in the US, but internationally the 7-day wins by 2% If you're building an app and wondering how to turn creator content into a compounding growth engine, this one's worth your time. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Brett Bauman & Zack Hargett - COPY this ai app's $6.7m/yr marketing strategy

Zack Hargett [https://x.com/zackhargett]and Brett Bauman [https://x.com/brttbmn] grew Coconote to $6.7M ARR, 2 million users, and 1 billion social views, bootstrapped, in under two years. Then Quizlet acquired them. In this episode of The Superwall Podcast, Zack and Brett join Joseph to break down the exact UGC playbook, onboarding experiments, and retention tactics that drove their run.  * Why 40M views earned only $25K, and what actually converts * Building a "Navy SEALs, not the Navy" content team of 10-12 part-time creators * How hiring marketers (not influencers) powered 1B+ organic views * The onboarding change (5 to 13 screens) that boosted trial conversion 16% * Moving login after the paywall, and why it mattered * The 7-day trial extension that stops 27% of cancellations If you're building a consumer app and need your content and conversion working together, this one's required listening. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...