The Superwall Podcast

Cedric Roberge - I speedran an ai app to $100k in 70 days.

Cedric Roberge hit $100K in revenue in 70 days. As a college student. His app, Pep AI, did it by studying every successful GLP-1 app, then doing the exact opposite. In this episode of The Superwall Podcast, Cedric walks Joseph through the exact playbook: signing every peptide creator in the space, going from $30K to $50K to an $80K month pace, and the link-in-bio test that kept downloads rolling with zero posts. * Why slideshows outperform talking head UGC across 100 creators * The trial month deal structure: 4 videos, 4 stories, link in bio * 20% one-time commissions that make creators post extra * 1,000+ DMs a week, opening with "paid promo affiliate deal?" * $2.50 cost per download from reposting organic winners on Meta * Age-based onboarding that stopped killing signups Follow Cedric on X: https://x.com/Cedric_Roberge  LinkedIn: https://www.linkedin.com/in/cedric-roberge-3832472bb/ Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Marcus Burke - How to Build a $2M/Month App (Copy Me)

Marcus Burke [https://www.linkedin.com/in/marcusburke/] helped scale a subscription app to $2M/month in Meta ad spend. He's spent 14 years running paid social for apps, and his single best-performing ad crossed $1M in spend on its own. In this episode of The Superwall Podcast, Joseph sits down with Marcus to break down the exact system he uses to scale Meta ads without burning through creative budget. * Why D2C "talking head" ads fail for apps, and what works instead * The one thing every app ad must do: prep users for the App Store before they click * The Reddit plus Claude research pipeline that makes copy feel like mind-reading * How to use emotional language from niche subcultures to let the algorithm do your targeting * Why 400-500 iterations on a single ad format is normal, not overkill * The age-based cost analysis that reveals which audiences actually convert to paid * How Meta's Value Rules let you bid more on high-LTV users without killing reach * Campaign architecture: why separating ad sets by format and message unlocks scale If you're running a subscription app and treating Meta like a checkbox, this episode will change how you think about paid growth. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Evan Yadegari - The 14-Year-Old Who Built a $14k/Month AI App

Evan Yadegari scaled his app Locked to over $14,000 a month at 14 years old. Then he built 10x, a Shopify for apps, and hit $30K ARR in its first 30 days. In this episode of The Superwall Podcast, Evan walks Joseph through the exact influencer playbook behind Locked's growth: * Testing Reddit, X, paid ads, and influencers before going all in on the winner * Sending 500 DMs a day across verified accounts with 1,000+ followers * The "Paid promo" opener that cuts through flooded inboxes * Four deal structures, including his favorite: the minimum view clause * Keeping CPMs at $1 to $2 while RPM runs $3 to $4 * One video that drove 1M views, $3,000, and his first 10,000 download day * Vetting creators by engagement, not follower count Follow Evan on X: https://x.com/EvanYadegari [https://x.com/EvanYadegari] Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Drew Levin - I Studied 1,000,000 UGC Ads, This Is What Will Grow Your App

Drew Levin has watched over 500 million views roll in across SideShift's top campaigns. As Co-Founder and CTO, he's built the platform that powers UGC for some of the fastest-growing consumer apps on the internet. In this episode of The Superwall Podcast, Joseph sits down with Drew to break down exactly how viral UGC programs are built from the ground up. * Engineering your app to go viral by building shareability into the product itself * Why apps that help users earn money or get something back crush organic growth * The 1:10 manager-to-creator ratio that keeps top programs profitable * Engagement rate benchmarks: 7.5% to spark, 12%+ means you're going viral * How a job-market TikTok with zero budget hit 9.6 million views and a 16% engagement rate * The Spark ad playbook: start at $20, kill it below 5% engagement, target sub-$1 CPMs * Why the best UGC programs on SideShift pay $800/month for 60 cross-posted videos * How payment structure, not content, is what kills most creator programs If you're trying to crack organic growth or turn your best videos into cheap installs, this episode is the playbook. Guest: @drewlevinn [https://x.com/drewlevinn] | SideShift [https://sideshift.app/] Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App

Kiran Desai didn't run paid ads to grow StudyFetch. He pointed a camera at a laptop screen, posted it on TikTok, and woke up to 3 million views and tens of thousands of signups in 24 hours. Today, StudyFetch has 7 million users, seven-figure MRR, and over 2 billion views, bootstrapped for 18 months before raising an $11.5M Series A. In this episode of The Superwall Podcast, Joseph sits down with Kiran, CMO of StudyFetch, to break down the exact creator system behind that growth. * The first TikTok that drove tens of thousands of signups overnight with zero strategy * Why StudyFetch pays five figures a month for influencers to build brand-new zero-follower accounts * How comments, not views, predict whether a creator will actually convert * Why TikTok outconverts Instagram Reels, and when geography kills your results * Building features designed to look impressive on camera before a single video is filmed * The $100 per 100K views bonus structure keeping hundreds of creators motivated If you want to build a creator program that compounds instead of churns, this one's worth your time. Follow Kiran on X: @kdxcreative [https://x.com/kdxcreative] | LinkedIn [https://www.linkedin.com/in/kiran-desai-164325331/] Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...