The Superwall Podcast

Evan Yadegari - The 14-Year-Old Who Built a $14k/Month AI App

Evan Yadegari scaled his app Locked to over $14,000 a month at 14 years old. Then he built 10x, a Shopify for apps, and hit $30K ARR in its first 30 days. In this episode of The Superwall Podcast, Evan walks Joseph through the exact influencer playbook behind Locked's growth: * Testing Reddit, X, paid ads, and influencers before going all in on the winner * Sending 500 DMs a day across verified accounts with 1,000+ followers * The "Paid promo" opener that cuts through flooded inboxes * Four deal structures, including his favorite: the minimum view clause * Keeping CPMs at $1 to $2 while RPM runs $3 to $4 * One video that drove 1M views, $3,000, and his first 10,000 download day * Vetting creators by engagement, not follower count Follow Evan on X: https://x.com/EvanYadegari [https://x.com/EvanYadegari] Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Drew Levin - I Studied 1,000,000 UGC Ads, This Is What Will Grow Your App

Drew Levin has watched over 500 million views roll in across SideShift's top campaigns. As Co-Founder and CTO, he's built the platform that powers UGC for some of the fastest-growing consumer apps on the internet. In this episode of The Superwall Podcast, Joseph sits down with Drew to break down exactly how viral UGC programs are built from the ground up. * Engineering your app to go viral by building shareability into the product itself * Why apps that help users earn money or get something back crush organic growth * The 1:10 manager-to-creator ratio that keeps top programs profitable * Engagement rate benchmarks: 7.5% to spark, 12%+ means you're going viral * How a job-market TikTok with zero budget hit 9.6 million views and a 16% engagement rate * The Spark ad playbook: start at $20, kill it below 5% engagement, target sub-$1 CPMs * Why the best UGC programs on SideShift pay $800/month for 60 cross-posted videos * How payment structure, not content, is what kills most creator programs If you're trying to crack organic growth or turn your best videos into cheap installs, this episode is the playbook. Guest: @drewlevinn [https://x.com/drewlevinn] | SideShift [https://sideshift.app/] Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App

Kiran Desai didn't run paid ads to grow StudyFetch. He pointed a camera at a laptop screen, posted it on TikTok, and woke up to 3 million views and tens of thousands of signups in 24 hours. Today, StudyFetch has 7 million users, seven-figure MRR, and over 2 billion views, bootstrapped for 18 months before raising an $11.5M Series A. In this episode of The Superwall Podcast, Joseph sits down with Kiran, CMO of StudyFetch, to break down the exact creator system behind that growth. * The first TikTok that drove tens of thousands of signups overnight with zero strategy * Why StudyFetch pays five figures a month for influencers to build brand-new zero-follower accounts * How comments, not views, predict whether a creator will actually convert * Why TikTok outconverts Instagram Reels, and when geography kills your results * Building features designed to look impressive on camera before a single video is filmed * The $100 per 100K views bonus structure keeping hundreds of creators motivated If you want to build a creator program that compounds instead of churns, this one's worth your time. Follow Kiran on X: @kdxcreative [https://x.com/kdxcreative] | LinkedIn [https://www.linkedin.com/in/kiran-desai-164325331/] Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Yannis Chaouche - The NEW Short Form Strategy Dominating For App Growth

Yannis Chaouche was supposed to be a machine learning scientist. Instead, he reverse-engineered TikTok and built a system generating 500 million views and 3 to 5 million downloads without hiring a single creator. In this episode of The Superwall Podcast, Joseph sits down with Yannis to break down the exact playbook behind his centralized organic growth system. Watch the full episode here [https://www.youtube.com/watch?v=eh1SDHX84vQ]. * Opening 50 to 100 fresh TikTok accounts per week to produce 10 to 50 million views per month * Why reposters beat influencers: control, predictability, and $20 per account versus thousands per deal * Using SpyTok to find formats that outperform an account's median by 200x * The scratch map test: same creative, two text overlays, one drove zero downloads, one spiked App Store rankings across multiple countries * Why virality and conversion are two completely separate problems * How to correlate App Store ranking movements directly to specific TikTok posts If you want a repeatable organic system that actually drives installs, this one is required listening. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Nicole Cheung - she makes $400k/mo from ai apps (while in college)

Nicole Cheung built four apps before turning 25 with no engineering background. The last two pulled over $400K a month combined, including GlamUp hitting a million users in six months and Sprout reaching $250K MRR in eight months. In this episode of The Superwall Podcast, Joseph sits down with Nicole to unpack the exact systems behind her growth, from UGC creator pipelines to paywall sequencing.  * The 10-minute brainstorm that turned into GlamUp, a million-user app * One repeatable TikTok format, same caption, same audio, scaled across 30-40 creators daily * How a referral code template pushed the keyword "GlamUp" into TikTok comments at scale * Hard paywall right after onboarding beat explore-first by 50% conversion * Raising prices by 20% and watching conversion go up, not down * Building a creator course where 50% of graduates go viral within two weeks * Why 90% of Nicole's insights came from downloading apps herself, not from X Whether you're launching your first app or scaling a creator program, this episode is a masterclass in building repeatable growth systems. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...