"You're Not Meant to Be Just One Thing" Rethinking Fashion, Sustainability, and AI - Boryana Uzunova
Boryana Uzunova is a serial entrepreneur, sustainable fashion pioneer, Forbes 30 Under 30, TEDx speaker, and founder of The Nold — a circular fashion marketplace challenging how the world buys and sells clothes. She has partnered with Farfetch on an environmental impact tool still active on their platform, competed in the Harvard startup finals, and closed her biggest funding round hours after giving birth.
From a child who stuttered and couldn't say a sentence out loud, to an international model in Tokyo at 15, to running nightclubs events in Hong Kong, to graduating top of her class at one of Asia's most competitive universities, to building multiple tech startups at the intersection of fashion and sustainability, to becoming a mother while closing her biggest funding round, to now using AI to rebuild the way fashion works from the ground up — Boryana's path is unlike anything you have heard before.
The fashion industry is the second biggest polluter on the planet. And almost everything being done about it is making things worse. Boryana has spent over a decade trying to fix it. She has been inside the machine. She knows where it breaks. And she is not being polite about it.
In this episode you will learn:
▶ The lesson of someone who built three companies, graduated top of her class, and still felt like an impostor
▶ Why the more you achieve, the less confident you may feel and why that might actually be a sign of growth
▶ The power of staying curious when the world tells you to stay in your lane
▶ What happens when you stop trying to be the perfect mother and start being the real one
▶ Why there is no system currently in place that incentivizes companies to be truly green and what one woman is doing about it
▶ The counterintuitive truth about polyester that will change how you think about sustainable fashion
▶ Why Shein and Temu might actually be better for the planet than the big brands you think are more ethical
▶ Why secondhand marketplaces like Vinted may actually be making fast fashion worse
▶ How she built a circular fashion marketplace from a wardrobe clear-out into a funded business
This conversation is for anyone who wants to understand sustainability and business better, and find inspiration in the outstanding journey of someone who dares to challenge the status quo.
What makes it different is that Boryana and I have known each other for nearly two decades. We met when she was 15 and I was working in Hong Kong. I watched her become who she is. Which means this is not just an interview. It is two old friends finally sitting down to talk about everything that matters.
Find Boryana at @boryana.uzunova and thenold.com. Follow The Unfolding with Olivier at @olivierpassebecq and olivierpassebecq.com.
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