The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

Why AI Overviews Changed Your Traffic And What To Do Next With Connor Kimball

We trace the fast shift from link-based search to AI-generated answers and show how that change reshapes content, measurement, and strategy. Connor Kimball of Cairrot shares data on LLM traffic surges, concrete AEO tactics, and how unified analytics reveals brand lift beyond referral clicks. • AI search replacing link lists with answers • AEO as the method, LLM visibility as the metric • Informational traffic down, transactional content up • Comparison and battle-card pages driving citations • GA4 and GSC integration for unified insights • Measuring halo effects across direct and organic • E‑E‑A‑T signals across site and profiles • Partner ecosystems and regulated-industry expertise • From LLM visibility to multimodal AI visibility • Agents and automated reporting speeding decisions Guest Contact Information:  Website: connorkimball.com [https://connorkimball.com/] LinkedIn: linkedin.com/in/connor-kimball [https://www.linkedin.com/in/connor-kimball/] Instagram: instagram.com/connorkimball [https://www.instagram.com/connorkimball/] Facebook: facebook.com/connor.kimball [https://www.facebook.com/connor.kimball2] More from EWR and Matthew: Leave us a review wherever you listen: Spotify [https://open.spotify.com/show/4nvjY61QJE93ZCIXWg6wZd?si=c9205800986b4687], Apple Podcasts [https://podcasts.apple.com/us/podcast/the-best-seo-podcast-defining-the-future-of/id303672420], or Amazon Podcast [https://music.amazon.com/podcasts/e15fdbf8-3860-4f83-a6ec-654b821c6558/the-best-seo-podcast-defining-the-future-of-search-with-llm-visibility%E2%84%A2] Free SEO Consultation: www.ewrdigital.com/discovery-call [https://www.ewrdigital.com/discovery-call] With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.  Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.  Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.  Find more episodes here:  youtube.com/@BestSEOPodcast [https://www.youtube.com/@BestSEOPodcast] bestseopodcast.com [https://www.bestseopodcast.com/] bestseopodcast.buzzsprout.com [https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com/] Follow us on: Facebook: @bestseopodcast [https://www.facebook.com/bestseopodcast]Instagram: @thebestseopodcast [https://www.instagram.com/thebestseopodcast/]Tiktok: @bestseopodcast [https://www.tiktok.com/@bestseopodcast?fbclid=IwAR3c7VYt953BYkB-KRdtqQPQ3U5Edb62IQQCIF8TOEyyFaFzAAMLnskCCFY]LinkedIn: @bestseopodcast [https://www.linkedin.com/company/bestseopodcast/?viewAsMember=true] Connect With Matthew Bertram:  Website: www.matthewbertram.com [https://www.matthewbertram.com/] Instagram: @matt_bertram_live [https://www.instagram.com/matt_bertram_live/?hl=en] LinkedIn: @mattbertramlive [https://www.linkedin.com/in/mattbertramlive/] Powered by: ewrdigital.com [https://www.ewrdigital.com/] Support the show [https://www.buzzsprout.com/2019013/support]

AI, IP, And The New Marketing Rules With Sharon Toerek

We dive into how AI is reshaping marketing law and what agencies can do today to protect work, clients, and brand trust. Sharon Toerek shares a practical playbook for policies, contracts, and IP strategy while courts and states sort out the rules. • AI ownership and liability questions for agencies • Copyright cases on training data and outputs • State patchwork versus federal pressure on AI rules • Practical guardrails and written AI policies • Contract terms for AI use, warranties, and indemnities • Insurance stack realities and cyber coverage gaps • SEO, watermarks, and useful AI content • IP triangle: trademarks, copyrights, trade secrets • Attribution limits and proving substantial similarity • Authenticity, disclosure, and consumer trust • Refreshing contracts and policies more often Guest Contact Information:  Website: legalandcreative.com [https://legalandcreative.com/] LinkedIn: linkedin.com/in/sharontoerek [https://www.linkedin.com/in/sharontoerek] More from EWR and Matthew: Leave us a review wherever you listen: Spotify [https://open.spotify.com/show/4nvjY61QJE93ZCIXWg6wZd?si=c9205800986b4687], Apple Podcasts [https://podcasts.apple.com/us/podcast/the-best-seo-podcast-defining-the-future-of/id303672420], or Amazon Podcast [https://music.amazon.com/podcasts/e15fdbf8-3860-4f83-a6ec-654b821c6558/the-best-seo-podcast-defining-the-future-of-search-with-llm-visibility%E2%84%A2] Free SEO Consultation: www.ewrdigital.com/discovery-call [https://www.ewrdigital.com/discovery-call] With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.  Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.  Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.  Find more episodes here:  youtube.com/@BestSEOPodcast [https://www.youtube.com/@BestSEOPodcast] bestseopodcast.com [https://www.bestseopodcast.com/] bestseopodcast.buzzsprout.com [https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com/] Follow us on: Facebook: @bestseopodcast [https://www.facebook.com/bestseopodcast]Instagram: @thebestseopodcast [https://www.instagram.com/thebestseopodcast/]Tiktok: @bestseopodcast [https://www.tiktok.com/@bestseopodcast?fbclid=IwAR3c7VYt953BYkB-KRdtqQPQ3U5Edb62IQQCIF8TOEyyFaFzAAMLnskCCFY]LinkedIn: @bestseopodcast [https://www.linkedin.com/company/bestseopodcast/?viewAsMember=true] Connect With Matthew Bertram:  Website: www.matthewbertram.com [https://www.matthewbertram.com/] Instagram: @matt_bertram_live [https://www.instagram.com/matt_bertram_live/?hl=en] LinkedIn: @mattbertramlive [https://www.linkedin.com/in/mattbertramlive/] Powered by: ewrdigital.com [https://www.ewrdigital.com/] Support the show [https://www.buzzsprout.com/2019013/support]

What Actually Scales A Marketing Team With Erik Huberman

We cut through AI hype to show what actually scales: disciplined ops, brand-led content, and a practical framework for awareness, nurturing, and trust. Eric Huberman shares Hawk Media’s scaling lessons, where AI helps, where it hurts, and how to build a moat in a noisy market. • LLM shifts to persona-first, Q&A-led visibility • AI as acceleration, not strategy replacement • Hiring and tooling only with clear business cases • Lean tech stack choices that reduce complexity • Brand as the moat in a copycat software world • Branded entertainment and YouTube as growth engines • Limits of synthetic audiences and AI-looking creative • Deepfakes, eroding trust, and authentic messaging • The Hawk Method: awareness, nurturing, trust • Channels that scale for B2B and B2C performance —---------- Guest Contact Information: Website: erikhuberman.com [https://erikhuberman.com/] Instagram: instagram.com/erikhuberman [https://www.instagram.com/erikhuberman/?hl=en] LinkedIn: linkedin.com/in/erikhuberman [https://www.linkedin.com/in/erikhuberman] YouTube: youtube.com [https://www.youtube.com/channel/UCLMcmB6lBIkbvKiALniqeaA] More from EWR and Matthew: Leave us a review wherever you listen: Spotify [https://open.spotify.com/show/4nvjY61QJE93ZCIXWg6wZd?si=c9205800986b4687], Apple Podcasts [https://podcasts.apple.com/us/podcast/the-best-seo-podcast-defining-the-future-of/id303672420], or Amazon Podcast [https://music.amazon.com/podcasts/e15fdbf8-3860-4f83-a6ec-654b821c6558/the-best-seo-podcast-defining-the-future-of-search-with-llm-visibility%E2%84%A2] Free SEO Consultation: www.ewrdigital.com/discovery-call [https://www.ewrdigital.com/discovery-call] With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.  Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.  Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.  Find more episodes here:  youtube.com/@BestSEOPodcast [https://www.youtube.com/@BestSEOPodcast] bestseopodcast.com [https://www.bestseopodcast.com/] bestseopodcast.buzzsprout.com [https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com/] Follow us on: Facebook: @bestseopodcast [https://www.facebook.com/bestseopodcast]Instagram: @thebestseopodcast [https://www.instagram.com/thebestseopodcast/]Tiktok: @bestseopodcast [https://www.tiktok.com/@bestseopodcast?fbclid=IwAR3c7VYt953BYkB-KRdtqQPQ3U5Edb62IQQCIF8TOEyyFaFzAAMLnskCCFY]LinkedIn: @bestseopodcast [https://www.linkedin.com/company/bestseopodcast/?viewAsMember=true] Connect With Matthew Bertram:  Website: www.matthewbertram.com [https://www.matthewbertram.com/] Instagram: @matt_bertram_live [https://www.instagram.com/matt_bertram_live/?hl=en] LinkedIn: @mattbertramlive [https://www.linkedin.com/in/mattbertramlive/] Powered by: ewrdigital.com [https://www.ewrdigital.com/] Support the show [https://www.buzzsprout.com/2019013/support]

SEO’s New Frontier With Duane Forrester

We push past rankings and traffic to map the real skills SEOs need to influence AI answers. Duane Forrester explains the machine layer, vector embeddings, semantic density, and why structured data is a must if you want reliable retrieval. • AI reshapes marketing and elevates SEO’s role across the business • Good SEO foundations as the prerequisite for AI performance • Writing for chunks with high semantic density • Structured data and entity clarity to validate facts • Vector embeddings as the new alignment target • KPIs beyond rankings: retrieval confidence and zero‑click presence • Why LLMs.txt lacks adoption and what matters instead • Practical tracking of AI answers and trend analysis • The gap between search engines and LLM information retrieval • Learning paths to keep pace with faster platform updates Guest Contact Information: Website: duaneforrester.com [https://www.duaneforrester.com/] LinkedIn: linkedin.com/in/dforrester [https://www.linkedin.com/in/dforrester] Twitter/X: x.com/DuaneForrester [https://x.com/DuaneForrester] More from EWR and Matthew: Leave us a review wherever you listen: Spotify [https://open.spotify.com/show/4nvjY61QJE93ZCIXWg6wZd?si=c9205800986b4687], Apple Podcasts [https://podcasts.apple.com/us/podcast/the-best-seo-podcast-defining-the-future-of/id303672420], or Amazon Podcast [https://music.amazon.com/podcasts/e15fdbf8-3860-4f83-a6ec-654b821c6558/the-best-seo-podcast-defining-the-future-of-search-with-llm-visibility%E2%84%A2] Free SEO Consultation: ewrdigital.com/discovery-call [https://www.ewrdigital.com/discovery-call] With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.  Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.  Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.  Find more episodes here: youtube.com/@BestSEOPodcast [https://www.youtube.com/@BestSEOPodcast] bestseopodcast.com [https://www.bestseopodcast.com/] bestseopodcast.buzzsprout.com [https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com/] Follow us on: Facebook: @bestseopodcast [https://www.facebook.com/bestseopodcast] Instagram: @thebestseopodcast [https://www.instagram.com/thebestseopodcast/] Tiktok: @bestseopodcast [https://www.tiktok.com/@bestseopodcast?fbclid=IwAR3c7VYt953BYkB-KRdtqQPQ3U5Edb62IQQCIF8TOEyyFaFzAAMLnskCCFY] LinkedIn: @bestseopodcast [https://www.linkedin.com/company/bestseopodcast/?viewAsMember=true] Connect With Matthew Bertram: Website: www.matthewbertram.com [https://www.matthewbertram.com/] Instagram: @matt_bertram_live [https://www.instagram.com/matt_bertram_live/?hl=en] LinkedIn: @mattbertramlive [https://www.linkedin.com/in/mattbertramlive/] Powered by: ewrdigital.com [http://ewrdigital.com/] Support the show [https://www.buzzsprout.com/2019013/support]

Why Old SEO Metrics Fail And What To Track Instead With Corey Morris

We unpack how search is changing as LLMs reshape discovery and why revenue, not rankings, should anchor your strategy. Corey Morris joins Matt to map a practical path: entity clarity, brand differentiation, GA4 fixes, and forward-looking KPIs that speak C-suite. • shifting from keyword rankings to revenue KPIs • LLM visibility layered on modern SEO foundations • entity clarity, consistent data, and brand trust • quality content over AI slop with lived expertise • GA4 configuration and custom attribution • dashboards that follow dollars not vanity metrics • podcasts and thought leadership as ROI channels • forecasting, risk assumptions, and boardroom language Guest Contact Information: Website: coreymorris.com [https://coreymorris.com/] LinkedIn: linkedin.com/in/coreymorris [https://www.linkedin.com/in/coreymorris] More from EWR and Matthew: Leave us a review wherever you listen: Spotify [https://open.spotify.com/show/4nvjY61QJE93ZCIXWg6wZd?si=c9205800986b4687], Apple Podcasts [https://podcasts.apple.com/us/podcast/the-best-seo-podcast-defining-the-future-of/id303672420], or Amazon Podcast [https://music.amazon.com/podcasts/e15fdbf8-3860-4f83-a6ec-654b821c6558/the-best-seo-podcast-defining-the-future-of-search-with-llm-visibility%E2%84%A2] Free SEO Consultation: ewrdigital.com/discovery-call [https://www.ewrdigital.com/discovery-call] With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.  Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.  Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.  Find more episodes here: youtube.com/@BestSEOPodcast [https://www.youtube.com/@BestSEOPodcast] bestseopodcast.com [https://www.bestseopodcast.com/] bestseopodcast.buzzsprout.com [https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com/] Follow us on: Facebook: @bestseopodcast [https://www.facebook.com/bestseopodcast] Instagram: @thebestseopodcast [https://www.instagram.com/thebestseopodcast/] Tiktok: @bestseopodcast [https://www.tiktok.com/@bestseopodcast?fbclid=IwAR3c7VYt953BYkB-KRdtqQPQ3U5Edb62IQQCIF8TOEyyFaFzAAMLnskCCFY] LinkedIn: @bestseopodcast [https://www.linkedin.com/company/bestseopodcast/?viewAsMember=true] Connect With Matthew Bertram: Website: www.matthewbertram.com [https://www.matthewbertram.com/] Instagram: @matt_bertram_live [https://www.instagram.com/matt_bertram_live/?hl=en] LinkedIn: @mattbertramlive [https://www.linkedin.com/in/mattbertramlive/] Powered by: ewrdigital.com [http://ewrdigital.com/] Support the show [https://www.buzzsprout.com/2019013/support]