The Social Impact Show

Surprising Ways Companies Are Doing Good through Investing

In today's episode, you'll learn about impact investing and how it aligns a company's financial activities with their social mission. We explore real-world examples of how corporations are using things like pension funds, cash reserves, and more to drive meaningful change through their investments. Annie Seelaus, CEO of Seelaus, shares innovative ways businesses are putting impact investing on their radar, including money market funds that donate revenue to nonprofits and short-duration portfolios funding analyst training programs. Timestamp of our discussion:  0:44 - What is impact investing? Philosophy at Seelaus 2:27 - What are the different types of impact investing 4:38 - Is there any fallout from the polarization of ESG or DEI on impact investing? 8:06 - How would you know impact investing is actually working? 13:47 - How can a CSR team member promote impact investing and engage other departments in its exploration? 16:28 - How CSR teams can get buy-in for impact investing 18:45 - Where do you start if you want to learn more about Impact Investing? Learn more about Seelaus Investing: https://www.rseelaus.com/investment-services/ [https://www.rseelaus.com/investment-services/] Connect with Annie Seelaus: https://www.linkedin.com/in/annie-seelaus-bb042717/ [https://www.linkedin.com/in/annie-seelaus-bb042717/] Music by https://youtube.com/ikson [https://youtube.com/ikson] @iksonmusic

Does your CSR or social impact program work? Strategies for measurement in 2024

In today's episode, you'll learn about the current state of social impact measurement and how to connect your social impact goals with company goals. We chat with Carole Cone, who is the Founder of EpiQ and a pioneer in the social impact industry for 40 years. We explore what are employee expectation of purpose and how purpose should be measured by its impact on employees. Timestamp of our conversation: 0:48 - Current State of Social Impact Measurement  4:21 - How do you connect social impact goals to business goals? 11:36 - The evolution of social impact measurement  14:11 - Set measurement at the beginning of the work  17:47 - Reality vs expectation: Employee expectation on purpose 24:26 - How should purpose be measured as it impact employees 25:30 - EPIQ: Employee Purpose IQ  29:08 - The Power of "And" 31:35 - EPIQ: Employee Purpose IQ Connect with Carole Cone and learn more about EpiQ carol@caroleconeonpurpose.com carolconeonpurpose.com/podcast Music by https://youtube.com/ikson @iksonmusic

Creating Social Impact Beyond Conventional Means: A New Approach to Corporate Gifting

In today's episode, you'll learn how to create social impact outside of the conventional means through corporate gifting. We chat with Peter Dietz, Co-founder of Unwrap It and a B Corp entrepreneur, who shares his guiding principle for creating social impact and how it can be applied in various business decisions. Peter also discusses how Unwrap It helps companies identify hidden opportunities for creating social impact and how it aids in reducing carbon emissions. Timestamp of our discussion: 0:59 - Guiding principle that inspires social impact creation 2:27 - Bringing social impact goals and business goals together 3:20 - About Peter Dietz 4:26 - Examples of companies making decisions that are the right answer to multiple questions 6:35 - Identifying hidden opportunities for creating social impact 7:59 - About Unwrapit 11:33 - How Unwrapit helps companies expand their social impact programs outside conventional means 14:22 - Shift towards digital gifting by the current upcoming workforce 16:33 - Does Unwrapit circle back to clients to share the outcomes of digital gifts? 20:25 - Going beyond corporate giving Connect with Peter Dietz: https://www.linkedin.com/in/peterdeitz/ [https://www.linkedin.com/in/peterdeitz/] Peter@unwrapit.com [Peter@unwrapit.com] Music by https://youtube.com/ikson [https://youtube.com/ikson] @iksonmusic

Mastering Video Storytelling for Social Impact: How to Leverage Video Content for CSR

In today's episode, you'll learn how video storytelling can amplify your Corporate Social Responsibility and social impact programs. We chat with Tamika Bickham, CEO and Creative Director of TB Media Group, to discuss the power of authentic storytelling and how it can foster emotional connections with your audience. We explore the types of stories that resonate most, the role of authenticity, and how to leverage video content across various platforms. We also review valuable tips on involving employees in your storytelling efforts and how to adapt your content for different audiences.   Timestamp of our discussion: 1:14 - What are the stories CSR leaders can tell to build more support for their social impact programs? 6:06 - How do you involve employees in your CSR storytelling? 9:07 - How can video help build support for your mission or organization? 11:20 - Hallmarks and traits of a video that produces inspired feeling in your audiences 14:57 - Vertical and user generative content style videos 17:41 - Authenticity in your CSR communications and marketing 21:45 - Trends over the next 12-18 months in video-based social impact storytelling that professionals listening to / watching this podcast should monitor closely? 26:43 - When and how can CSR leaders use video storytelling in their campaigns and communications?   Connect with Tamika: https://www.linkedin.com/in/tamikabickham/ TBMediagroup.com Music by https://youtube.com/ikson [https://youtube.com/ikson] @iksonmusic

Unlocking the Power of Employee Resource Groups: Strategies and Tactics

In today's episode, you'll learn about the power and potential of ERG (Employee Resource Groups) discussion groups. We chat with Tiffany Huard, a leader in the ERG discussion group space, to delve into the benefits, challenges, and solutions associated with these groups. We explore how to drive engagement, prevent burnout, and create a successful ERG program. Timestamp of our discussion: 1:28 - Who participates in these discussion groups? 1:58 - How do you get members?  3:14 - What takes place in an ERG Discussion Group? 4:48 - What are the outcomes of discussion group? How do members use this information?  5:56 - Most common challenges that ERG practitioners face?  11:26 - Solutions for ERG Leaders 14:58 - How to get involved with ERG discussion groups 15:55 - ERG discussion groups in the future Sign up for ERG Discussion Groups: https://benevity.com/erg-discussions [https://benevity.com/erg-discussions] Connect with Tiffany Huard: https://www.linkedin.com/in/tiffany-h-66124943/ [https://www.linkedin.com/in/tiffany-h-66124943/] Music by https://youtube.com/ikson [https://youtube.com/ikson] @iksonmusic