15 Minutes To Impact

Episode 25: Making Organic Social Strategic

By learning from Caroline Cohn’s approach to organic social media, associations can repurpose smarter, make their unique voice shine in an AI-driven world, and transform their social platforms into a powerful community engine.

Episode 24: Give Your Value Prop A Glow-Up With AI

By pairing human insight with AI smarts, this episode reveals how association pros can define stronger value propositions and improve messaging. Featuring Roberta Rosenberg with hosts Melanie Marcotte and Jenna Tonsor.

Episode 14: IOS 14.5 - Why Facebook Is Not Happy

MGI has had great success using Facebook advertising for our clients. IOS 14.5 will change the reporting on Facebook advertising but not the effectiveness. John talks with digital marketing guru Todd Michaels about the change.

Episode 8: What We Can Learn From Past Crises

John talks with Tony Rossell about what we can learn from crises of the past, especially the recession of 2008 - 2009.

Episode 7: Research - Has there been a shift?

John speaks with Dr. Adina Wasserman about the need for member research in the COVID-19 era.