AdLab: An LP Podcast

Dissecting FoamOrder's SEO, Google Ads & UGC Strategy

Max Pond, Director of Marketing at FoamOrder, joins us in the lab alongside LP Senior Account Manager Jack Meyer to break down the strategies helping FoamOrder grow. They cover SEO in the AI era, Google Shopping workarounds for custom ecommerce products, authentic customer-generated content, and how strong agency partnerships drive growth. Plus, LP Email Marketing Specialist Rachel Cahill joins the show to discuss Klaviyo's new AI-powered reporting tools. https://www.foamorder.com

Dissecting Creative Strategy Across Social Platforms

In this episode of AdLab, LP creatives Lona Tappouni and Morgan Starkey break down how brands can adapt creative for TikTok, Pinterest, YouTube Shorts, and beyond. From UGC and lo-fi trends to platform-specific messaging and AI-assisted workflows, we cover what makes social creative actually perform.

Dissecting Right On Bracket: From Side Hustle to Scalable E-Commerce Brand

In this episode of AdLab, we sit down with Pete Luciano, co-founder of Right On Bracket and LP sales leader, to break down what actually drives e-commerce growth, from Google Ads and SEO to email and channel strategy. Plus, we cover Meta's push into CTV and what it means for performance marketers.

Dissecting YouTube Ads: Creative, Strategy & Scaling That Works

In this episode of AdLab, Gavin Flynn sits down with LP's YouTube strategy expert Karly Scott to break down what actually drives performance on YouTube, from creative and targeting to attribution and scaling. Plus, we look at the latest Google Ads AI updates and what they mean for advertisers.

Dissecting CallRail: Missed Calls, AI, and the Future of Marketing Attribution

In this episode of AdLab, we're joined by CallRail's James O'Neal to break down how missed calls, AI, and call tracking are reshaping marketing performance. From lead quality to smarter attribution and AI-powered voice agents, we cover what's actually driving results and what brands need to fix before it costs them revenue.