AI Today with Lou Bortone

Darlene Killen: From SEO to GEO - How to Make AI Find Your Business

Is your business invisible to AI? SEO expert Darlene Killen joins Lou Bortone to break down Generative Engine Optimization (GEO). Learn why traditional keyword stuffing is dead and how to make your small business "findable" in the era of AI summary boxes and Gemini search.

Katie Brinkley: Beating the AI Tsunami with the "U-Factor"

Social media expert Katie Brinkley joins Lou Bortone to discuss "The Social Shift." Discover why engagement is hitting record lows despite AI making content easier to produce, and learn Katie’s strategy for using podcasts as a content engine without losing your human touch.

AI Your Way in May: Closing the Confidence Gap

Are you "circling" AI but not actually using it to run your business? In this solo episode, Lou Bortone breaks down the "AI Confidence Gap" and introduces a month-long immersive experience designed to move you from guessing to doing. No homework, no complex courses—just real-time AI integration.

AI Legal Landmines: What Small Businesses Need to Know with Heather Pearce Campbell

Are your AI tools secretly putting you at risk for a lawsuit? ⚖️ In this episode of AI Today, Lou Bortone sits down with "Legal Website Warrior" Heather Pearce Campbell to discuss the rising trend of mass arbitration and why your AI chatbot might be violating wiretapping laws. Watch here: https://youtu.be/zeheR2YzODY [https://youtu.be/zeheR2YzODY] We’re covering: * The "Short List" of Cringeworthy AI Practices: Why plaintiff's attorneys are targeting small businesses right now. * The Consent Crisis: Why you MUST get explicit consent before activating AI chatbots or data collection tools like Google Analytics. * The IP Truth Bomb: Why you cannot seek copyright protection for content generated solely by AI. * AI Policies: How to disclose AI use to your clients and on your website to remain transparent and "above board". Don't wait until you get a demand letter to handle your compliance!

How to Create Consistent AI Characters & Visual Storytelling with Rosie Battista

Are you the driver or the passenger in your AI workflow? In this episode of AI Today, Lou Bortone welcomes visual storyteller Rosie Battista to discuss the "magic sauce" of image crafting. Watch here: https://youtu.be/KR7_GkXcX9k [https://youtu.be/KR7_GkXcX9k] We’re covering: * The Expert Stack: How Rosie uses Midjourney, Canva, and layering techniques. * "Shaking the Book": A unique method for turning book methodologies into visual archetypes. * The Ethics of AI Art: Why maintaining your "artistic edge" matters in a world of generic prompts. * Overcoming the "Non-Creative" Label: Practical advice for finding your unique style. YouTube Title: How to Create Consistent AI Characters & Visual Storytelling with Rosie Battista YouTube Description:Stop letting AI drive your creativity! Visual storyteller Rosie Battista joins Lou Bortone to explain why you must remain the "Director" of your AI tools. Rosie shares her "Shaking the Book" method for bringing characters to life and creating original, ethical AI art that doesn't look like everyone else's. Watch the full episode: https://youtu.be/KR7_GkXcX9k [https://youtu.be/KR7_GkXcX9k] Key Timestamps: * 0:00 – Intro: Visual Storytelling & AI * 1:10 – Why you must be the "Director" * 2:16 – Rosie’s favorite tool stack (Midjourney & Canva) * 5:46 – Creating consistent archetypes for card decks * 10:54 – Don't lose yourself in the tool * 13:32 – Advice for the "non-creative" * 21:19 – The Completion Archetype Quiz Connect with Rosie:Visit RosieBattista.com [https://www.google.com/search?q=https://rosiebattista.com] to find her completion quiz.