B The Change Georgia with Nathan Stuck

Good Growth: Leveraging Social Impact as the Ultimate Competitive Advantage

In today’s episode, Nathan Stuck sits down with his former professor, Dr. Sundar Bharadwaj, the Coca-Cola Chair of Marketing at UGA, to unpack how social impact can become a firm's most significant competitive advantage. Sundar shares his journey from working with Amul, an Indian dairy cooperative that revolutionized farmer cash flow, to researching how modern multinationals leverage purpose to disrupt stagnant categories. Nathan and Sundar dive deep into the "Marketing-Finance Interface," discussing why marketing metrics often fail to reach the C-suite and how to reframe impact as a demand driver rather than a cost center. Sundar provides a framework for leaders to move beyond performative CSR and instead bake impact into the very core of their products.   RESOURCES RELATED TO THIS EPISODE * Learn more about Sundar’s work via his Terry College of Business Profile https://www.terry.uga.edu/directory/sundar-bharadwaj/ * Order Sundar's book: Good Growth: How Brands Win with Social Impact https://www.amazon.com/Good-Growth-Brands-Social-Impact-ebook/dp/B0D2M3CRFZ * Connect with Sundar on LinkedIn: https://www.linkedin.com/in/sundarbharadwajmarketingprof   CREDITS * Theme Music🎵ZakharValaha [https://pixabay.com/users/zakharvalaha-22836301/?tab=audio&utm_source=link-attribution&utm_medium=referral&utm_campaign=audio&utm_content=9968] from Pixabay [https://pixabay.com/?utm_source=link-attribution&utm_medium=referral&utm_campaign=music&utm_content=9968] * Produced by ChatWithLeadersMedia.com [https://chatwithleaders.com] See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Energy Justice: Why Seth Gunning is Democratizing Georgia’s Solar Landscape

In this episode, Nathan sits down with Seth Gunning, Founder of Sunpath Solar, Georgia’s only B Corp-certified solar installation company.   Seth shares his 20-year journey from community organizing and fighting coal initiatives to leading a business that specializes in making clean energy accessible to low-to-moderate-income homeowners and nonprofits. They discuss the "solar coaster" of shifting tax credits, the importance of "encoding values" into operations, and how Sunpath is using innovative financing models like "Solar Energy Procurement Agreements" to bypass the high upfront costs that often keep clean energy out of reach for those who need it most.   Listen in to discover how Seth is proving that business can be a powerful tool for environmental justice and learn why 'encoding' values into your standard operating procedures is the key to surviving any industry’s volatility.   RESOURCES RELATED TO THIS EPISODE * Visit Sunpath Solar at https://sunpath.solar/ [https://sunpath.solar/] * Follow Sunpath Solar on social media at: * LinkedIn: https://www.linkedin.com/company/sunpath-solar/ [https://www.linkedin.com/company/sunpath-solar/]  * Facebook: https://www.facebook.com/profile.php?id=61551612671287 [https://www.facebook.com/profile.php?id=61551612671287]  * Instagram: https://www.instagram.com/sunpath.solar [https://www.instagram.com/sunpath.solar] * And get in touch with Sunpath Solar at https://sunpath.solar/contact/   CREDITS * Theme Music🎵ZakharValaha [https://pixabay.com/users/zakharvalaha-22836301/?tab=audio&utm_source=link-attribution&utm_medium=referral&utm_campaign=audio&utm_content=9968] from Pixabay [https://pixabay.com/?utm_source=link-attribution&utm_medium=referral&utm_campaign=music&utm_content=9968] * Produced by ChatWithLeadersMedia.com [https://chatwithleaders.com] See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Success vs. Significance: Leading with Compassion and Authentic Connection with Rodney Bullard

How do you transition from leading in high-stakes environments like the Pentagon and Chick-fil-A to building a movement for community unity? In today’s episode, Nathan Stuck sits down with Rodney Bullard, CEO of The Same House, to unpack what he is doing to bridge social and economic divides in Atlanta and beyond. Rodney shares his journey from the Air Force Academy to the corporate world, illustrating how a legacy-driven mindset can transform organizations and communities. Rodney is the author of the best-selling book Heroes Wanted and a recognized leader in corporate social responsibility. He brings a unique perspective on "significance versus success," rooted in the mentorship of civil rights giants and his own lived experience. In this episode, you will learn: * The fundamental difference between "success" (titles and wealth) and "significance" (helping people and creating lasting impact). * Why "tyrannical" leadership doesn't scale and how authentic care builds a team that will "go through a wall" for the mission. * The "Same House" philosophy: why we cannot sit comfortably in one room while our neighbor's room is on fire. RESOURCES RELATED TO THIS EPISODE * Visit https://thesamehouse.org/ [https://thesamehouse.org/] * Learn more about Rodney at https://www.rodneybullard.com/ [https://www.rodneybullard.com/] * Follow Rodney Bullard on LinkedIn at https://www.linkedin.com/in/rodneybullardatl/ [https://www.linkedin.com/in/rodneybullardatl/] * Learn more about B Local Georgia at https://blocalgeorgia.com/ [https://blocalgeorgia.com/] CREDITS * Theme Music 🎵 ZakharValaha from Pixabay * Produced by ChatWithLeadersMedia.com [https://www.google.com/search?q=https://chatwithleadersmedia.com/] See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

The Accidental Entrepreneur: How Claire Angelle Built a PR Powerhouse

What happens when a stable career in government turns into a sudden layoff in the middle of New York City? For Claire Angelle, it was the "oh sh*t" moment that birthed a thriving agency. Claire Angelle is a former diplomat turned PR strategist with over 20 years of experience in communications, media relations, and international affairs. Before founding Elevia, Claire opened and led the City of Atlanta’s first Office of International Affairs, helping generate over $2.7 billion in economic impact and 10,000+ new jobs while raising more than $3 million in funding for global initiatives. In this episode, Claire joins Nathan to discuss her transition from the French Foreign Service to founding Elevia. They dive deep into why mission-driven organizations often struggle to tell their stories, the critical balance between "the head and the heart" in data-driven narratives, and why ethical storytelling requires a new approach to consent.   RESOURCES RELATED TO THIS EPISODE * Visit https://elevia.agency/ [https://elevia.agency/] * Follow Claire on * LinkedIn at https://www.linkedin.com/in/claire-collobert-angelle-5267b4a [https://www.linkedin.com/in/claire-collobert-angelle-5267b4a] * Instagram at https://www.instagram.com/clairecangelle/ [https://www.instagram.com/clairecangelle/]  CREDITS * Theme Music🎵ZakharValaha [https://pixabay.com/users/zakharvalaha-22836301/?tab=audio&utm_source=link-attribution&utm_medium=referral&utm_campaign=audio&utm_content=9968] from Pixabay [https://pixabay.com/?utm_source=link-attribution&utm_medium=referral&utm_campaign=music&utm_content=9968] * Produced by ChatWithLeadersMedia.com [https://chatwithleaders.com] See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Audacious Confidence: Building for Justice in Business and Community

In today’s episode, Nathan Stuck sits down with J. Dontrese Brown, Founder and CEO of BROWNBAYLOR™, to unpack what he is doing to reimagine leadership through the lens of purpose, courage, and justice.   Dontrese is a creative strategist who "fell into" a deeper calling of community and civic leadership after realizing that corporate notoriety wasn't enough to satisfy his "Why." He is on a relentless pursuit to help others maximize their potential.   Nathan and Dontrese explore the concept of Audacious Confidence—the unshakable belief that every action we take creates a ripple effect for future generations. Dontrese also gives us a sneak peek into his upcoming book, Build for Justice, which serves as a call to action for leaders to lead with both their minds and their hearts.   RESOURCES RELATED TO THIS EPISODE * Visit https://www.brownbaylor.com/ [https://www.brownbaylor.com/] * Visit https://www.hiddeninplainsite.org/ [https://www.hiddeninplainsite.org/] to explore hidden history and sites important to the experience of historically underrepresented groups * Follow Dontrese on LinkedIn at https://www.linkedin.com/in/jdontresebrown/ [https://www.linkedin.com/in/jdontresebrown/]  * Learn more about B Local Georgia at https://blocalgeorgia.com/   CREDITS * Theme Music🎵ZakharValaha [https://pixabay.com/users/zakharvalaha-22836301/?tab=audio&utm_source=link-attribution&utm_medium=referral&utm_campaign=audio&utm_content=9968] from Pixabay [https://pixabay.com/?utm_source=link-attribution&utm_medium=referral&utm_campaign=music&utm_content=9968] * Produced by ChatWithLeadersMedia.com [https://chatwithleaders.com] See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.