B2B Stars | B2B Marketing, Sales & Growth Podcast

How a Personal Experience Led Jennifer Henderson to Create Tilt, a 150+ Employee B2B HR Tech SaaS Funded Startup

In today's episode, I chat with Jennifer Henderson, founder & CEO of Tilt [https://hellotilt.com/], a B2B HR-Tech leave-of-absence platform that makes it easy for employees to take time away from work when life happens. We chat about: - How a personal experience led to her leaving her corporate career and starting Tilt - Her advice for someone planning to start or scale a high-growth tech startup - What growth levers have contributed to early and current growth - What are her thoughts on recent generative AI models like ChatGPT & Bard You can learn more about Tilt here [https://hellotilt.com/]. ============================ This episode has been brought to you by LeadMaximus.com, where we help B2B tech startups and established companies connect with ideal customers faster and more profitably with omnichannel paid ads. Learn more at ⁠LeadMaximus.com [https://leadmaximus.com/]

How Postal a Series B Tech Startup has Become the Leader of the B2B Offline Engagement Space

In this episode, I speak with Erik Kostelnik founder and CEO of Postal [https://www.postal.com/], a series B-funded tech startup that has become the leader of the offline engagement space. Postal is an offline marketing automation platform and marketplace that helps personalize, automate, and scale direct mail, internal and external events, branded company swag, and personalized gifts to drive better engagement with prospects, customers, partners, and employees. With over $200B spent annually in B2B offline engagement, Postal’s expansive vendor marketplace, flexible integrations, and comprehensive events portal help companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. Postal has raised over $30m in two rounds over the last 24 months from top investors Mayfield Fund (Marketo, Outreach) and OMERS Capital (Shopify, Crunchbase). We talk about: - How Erik got started with Postal - How Postal has grown into an enterprise solution for go-to-market (GTM) teams - What advice he has for someone running/scaling a B2B SaaS platform - His thoughts on generative AI (from someone with MIT cred) - And more... You can learn more about Postal here [https://www.postal.com/]. ================================ This episode has been brought to you by LeadMaximus.com, where we help B2B tech startups, as well as established companies, connect with ideal customers faster and more profitably using omnichannel paid ads. Learn more at ⁠LeadMaximus.com [https://leadmaximus.com]

How Jacqueline Samira, Founder of Howdy.com is Transforming Her Startup into a Unicorn by Connecting Latin American (LATAM) Developers with US Companies

In this episode, I interview Jacqueline Samira, the Founder and CEO of Howdy [https://www.howdy.com] - a talent sourcing and management provider that connects Latin American (LATAM) developers and other professionals with U.S. companies that want to grow their tech teams. After launching Howdy in 2018, Jacqueline bootstrapped the company to generate $3 million in annual revenues by 2021, which enabled her to attract the investors Y Combinator, Greycroft, and Obvious. Howdy is forecasted to generate $35 million in 2024 in annual revenues. In this episode, we chat about: - How she's grown Howdy into a leader in the tech talent sourcing space - Her advice for someone planning to start or scale a high-growth startup - What growth levers have contributed to early and current growth - What are her thoughts on recent generative AI models like ChatGPT & Bard - And much more... Learn more about Howdy here [https://www.howdy.com/]. ============================ This episode has been brought to you by LeadMaximus.com, where we help B2B tech startups and established companies connect with ideal customers faster and more profitably with omnichannel paid ads. Learn more at LeadMaximus.com [https://leadmaximus.com]

How This $400k+ ARR Funded Startup is Reducing Churn by up to 40% and Improving Profitability for Customers with a Unique Solution

In today's episode, we chat with Tony Sternberg, Co-Founder & CEO at ProsperStack on how his recently funded startup is helping companies with a subscription business model reduce churn at scale. We talk about: - How he's grown ProsperStack to $400K+ ARR - How ProsperStack is reducing churn by up to %40 (and saving companies thousands and in some cases millions of dollars in lost revenue) - What advice he has for someone thinking to start or scale a high-growth tech startup - What growth levers have contributed to early and current growth - What are his thoughts on generative AI models like ChatGPT & Bard - And more... You can learn more about ProsperStack here [https://prosperstack.com/]. ================= This episode has been brought to you by LeadMaximus.com, where we help B2B tech startups, as well as established companies, connect with ideal customers faster and more profitably using omnichannel paid ads. Learn more at LeadMaximus.com [https://leadmaximus.com/]

How 10 Recently Funded Technology Companies, VETRO, Togal AI, Mercator AI, StructShare, Unlearn AI, Engrain Disclo, Levels, Nobl9 and RocketRez are Solving Today's Challenging Business Problems

In this episode, we’re highlighting 10 recently funded companies solving today’s challenging business problems, in industries such as data visualization, enterprise software, IT, construction, real estate, health and wellness, mapping services, life science, big data, business intelligence, market research, e-commerce, and more. The companies highlighted in today's episode are: 1- VETRO FiberMap [http://www.vetrofibermap.com] | A fiber management GIS mapping platform that develops software to help internet providers manage their network. Learn more at vetrofibermap.com 2- Togal AI [https://togal.ai/] | The fastest construction estimating takeoff software powered by deep machine learning. Learn more at togal.ai 3- Mercator AI [https://Mercator.ai/] | A real-time construction intelligence solution to find and qualify new opportunities faster. Learn more at Mercator.ai 4- StructShare [http://StructShare.com] | Replaces the broken material purchasing management process with an easy-to-use digital platform designed for specialty trade contractors. Learn more at StructShare.com 5- Unlearn AI [https://www.unlearn.ai/] | Combines AI, digital twins, and novel statistical methods to enable smaller, more efficient clinical trials. Learn more at unlearn.ai 6- Engrain [http://engrain.com/] | A real estate technology company known for its touchscreen kiosks, interactive mapping, and data visualization products. Learn more at engrain.com 7- Disclo [https://www.disclo.com/] | A HIPAA-compliant software for employers to collect, verify, and manage employee health disclosures and accommodation requests. Learn more at disclo.com 8- Levels [https://levelshealth.com] | A health and wellness company committed to improving metabolic health through an app and biowearable devices. Learn more at levelshealth.com 9- Nobl9 [https://nobl9.com] | A service-level-objective (SLO) platform that connects reliability metrics to business goals via a modern engineering workflow. Learn more at nobl9.com 10- RocketRez [https://www.rocketrez.com/] | A cloud ticketing platform built to drive more direct sales while adding efficiency to operations to improve the guest experience. Learn more at rocketrez.com ============================================= This episode is brought to you by LeadMaximus, where we help B2B brands maximize return on ad spend (ROAS) while minimizing customer acquisition cost (CAC), using digital advertising custom audiences enriched with first-party data. To learn more visit ⁠LeadMaximus.com⁠ [leadmaximus.com]