B2BSides

Everyone Thinks They’re a Marketer

This one zigzags through music pits, AI rabbit holes, and the strange ecosystem of modern marketing. Jason breaks down why everyone suddenly has an opinion on marketing, why craft still matters more than ever, and why the strongest AI brands are being built by humans who still trust their taste. There’s crowd-surf math, two new entries in the ongoing “What Not to Post on LinkedIn” saga, a detour into Guns N’ Roses’ new tracks, and a reminder that opinions don’t build pipeline. Craft does.

B2Bsides – Episode 5: Soft Skills Are the Hard Edge

This week’s Big Idea is simple: hard skills might get you in the door, but soft skills decide whether anyone follows you once you are in the room. Communication, empathy, adaptability and critical thinking are not extras. They are the skills that scale. In this episode: * What’s in my feed: the most interesting things I’ve seen on LinkedIn, from hiring myths to AI brain fog * The Big Idea: invest in soft skills or get left behind * Book Pick: Dopamine Nation by Dr. Anna Lembke on how to stop chasing endless dopamine hits and reset your system * Music Picks: two new songs you need to hear * Something that shouldn’t be on LinkedIn: one absolutely insane post that shows startup culture at its worst 🎧 Metal, marketing and the big ideas shaping work and creativity today.

Episode 4: Burn the Playbook

B2Bsides – Episode 4: Burn the Playbook This one is all about ditching the formulas and fake frameworks. Forget the so-called proven playbooks. What actually works in marketing is curiosity, courage, and doing the work. Inside: * Why chasing playbooks keeps marketers stuck * Katie Srinivasan on adaptability over age * Adam Singer on why AI will not save broken marketing * Book and music picks to keep your edge sharp * A quick rant on what should not be on LinkedIn 👉 If you are tired of cookie-cutter advice, this episode is for you.

Episode 3: Post the Draft

🎙️ B2Bsides, Episode 3: Post the Draft What do Dua Lipa at Wembley, AI headshots, and a half-finished blog post have in common? This week, Jason breaks down: * Why the obsession with polish is killing your best ideas * How a real moment at a stadium show reminded him what presence actually feels like * The rise of AI-generated personal brands (and the predictable backlash that’s coming) * What LinkedIn’s own editorial team says about “good content” — and why we should probably listen * Plus: a spotlight on Anne-Laure Le Cunff’s “lab notebook” approach, and the case for publishing before you're ready And in this week’s rant: why sharing your marketing strategy and Q3 budget on LinkedIn might be the worst flex of the year. If you’ve been sitting on an idea, a rough video, or a half-written post — this one’s for you. Post the draft.

Episode 2: Built to Clash

Episode 2: Built to Clash What do JJ French, The Clash, and B2B marketing have in common? In this episode, Jason unpacks why combining your passions with your work isn’t fluff — it’s your competitive edge. From photo pits to pitch decks, this is how to stand out in a world flooded with AI sludge. Segments include: 🎸 What's in My Feed – The Hailey Bieber backlash and comment-farming chaos 🔥 The Big Idea – Combinatorial play, Einstein, and why your weird mix is uncopyable 📚 The Bookshelf – Careless People by Sarah Wynn-Williams 🤘 Music Picks – Chloe Kesha and Swedish Sunset Strip revivalists 🙈 Shouldn't Be on LinkedIn – The Liam Neeson-style SDR meltdown Weird wins. Bring your whole self — and maybe a band tee — to work.