Beauty Marketing Simplified podcast

Episode 161: 5 Unpopular Truths (& a bit of motivation)

What you will learn from this episode:   * What to do about uncertainty in your business * Insights from thought leaders like Dr. Ellen Langer, David Goggins, Dr. Andrew Huberman, Mastin Kipp, Jesse Itzler and Dr. Joe Dispenza on pushing past mental barriers * How it can transform feelings of stagnation into progress * Strategies for making decisions that shape a successful life and business Are you a business owner feeling overwhelmed by the hustle and grind?    In the latest episode, April Meese, host of the "Beauty Marketing Simplified" podcast begins by challenging the fear of failure. She candidly shares her own struggles with discomfort and disappointment, reminding us that these are not signs of weakness but of growth.   The episode is rich with insights from other thought leaders as well. April brings in the wisdom of Harvard professor Dr. Ellen Langer, who encourages us to find joy in the unknown.   Navy SEAL David Goggins' philosophy teaches to push beyond self-imposed limits and to recognize the incredible resilience we possess.   April also discusses Mastin Kipp's work on courage, and Dr. Joe Dispenza's teachings on how our self-perception shapes our reality. Whether it's overcoming past narratives or facing fears, the episode is full of motivation and empowerment.   But it's not just about the mental game. April touches on the importance of aligning with your purpose. She shares Jesse Itzler's mantra: "Never give pain a voice," a reminder to not let obstacles overpower our determination. This episode is more than just a podcast; it's a masterclass in mindset and motivation.  Topics Covered:   02:06 - Your best learning tool   04:45 - Why you should appreciating uncertainty   06:19 - The antidote for depression and anxiety   08:17 - The mind's role in overcoming limits   12:34 - Your desire and commitment has to be bigger than your obstacles   13:10 - Dr. Joe Dispenza: beliefs are decisions that you've made   14:07 - “The way we define ourselves determines the life we live”   14:14 -  Overcoming is the process of becoming   16:58 - Redefining oneself for a better life and business   18:45 - You are meant for more! Key Takeaways: "Failure and discomfort are not just inevitable, they're necessary. They're the stepping stones to mastery and success." - April Meese "Become okay with failure...failure is how we learn." - April Meese "Uncertainty isn't something to fear; it's the spice of life that keeps us engaged and eager to see what's next." - Dr. Ellen Langer "Your self-definition sets the stage for your life's narrative. Choose a powerful story." - Dr. Joe Dispenza Remember, the journey to success is paved with bold decisions and the courage to face discomfort head-on. Are you ready to redefine your path and embrace the growth that awaits? Tune in to this episode of Beauty Marketing Simplified and take the first step towards a more empowered you.

Episode 160: Business Perks: Free First-Class Flights and Travel

What you will learn from this episode: * How to use business credit cards to travel first class for virtually free * The importance of flexibility and strategy when booking flights with points * Tips on applying for the right credit cards to maximize travel rewards   Are you dreaming of jet-setting to exotic destinations or simply taking a well-deserved family vacation without breaking the bank? In this eye-opening episode of Beauty Marketing Simplified, host April Meese shares her savvy secrets to flying first class by leveraging business credit cards for airline points.    April has flown her family of four to Europe in first class, and now, she's spilling the beans on how you can do the same. She walks you through the step-by-step process, from researching flights to selecting credit cards with the best rewards for your lifestyle. She also dives into the nitty-gritty of meeting those minimum spend requirements without going into debt and planning expenses ahead of time.    This episode isn't just about travel hacks; it's about making your entrepreneurial perks work in your favor. Whether you're looking to indulge in the luxury of first-class travel or simply stretch your business budget further, April's tips are pure gold.   Tune in now and get ready to take notes. Your next adventure awaits, and with April's guidance, the sky's the limit—literally. Topics Covered:   00:56 -  How to use your business points to fly first class for virtually free 02:24 - Mistakes to avoid 04:35 - Researching the airline alliances 06:11 - Understanding the fees and bonuses 08:40 - The order of credit cards to apply for to ensure approval 09:35 - Figuring out what credit card will benefit you and your lifestyle most 10:10 - How to get the mile/point bonus without maximizing your budget  11:11 - Thinking about putting your business expenses on your credit card 13:11 - Be open to all travel options 16:16 - Planning for seat availability and bonus credits 17:28 - Make note for part 2 and send me any question for part 2 Key Takeaways: "Flexibility and preparation are your best friends when it comes to using points for travel. Don't lock yourself into one airline; explore partnerships and alliances." - April Meese   "Meeting minimum spend requirements doesn't mean overspending. Use your business expenses and planned purchases to hit those bonus point goals." - April Meese   "First-class travel doesn't have to be a distant dream. With the right credit card strategy, you can experience luxury without the luxury price tag." - April Meese

Episode 159: The Power of Mentorship: with Beauty Boss Jennie Hagerbo

What you will learn from this episode: *  How to overcome self doubt and navigate indecision *  The transformative business journey of beauty entrepreneur Jennie Hagerbo *  Overcoming fears and the importance of being true to your entrepreneurial vision    Are you a beauty entrepreneur feeling overwhelmed by the prospect of growing your business? In the latest episode of Beauty Marketing Simplified, we're joined by April Meese and her guest Jennie Hagerbo, a permanent makeup artist and beauty esthetician who built her dream business while juggling family life and overcoming imposter syndrome.   Jennie's story is not just inspiring; it's a blueprint for success in an industry that demands both artistry and decisiveness. Starting her business in the comfort of her home in Sigtuna, Sweden, Jennie faced the universal doubts that plague many entrepreneurs: Will clients come? Am I good enough? Despite these fears, her business flourished, but she knew something was missing—visibility.   Enter April Meese, a mentor with a background in spa marketing, whose guidance was instrumental in Jennie's pivotal decision to move her business to a prime location. This move, though fraught with financial fears, proved to be a game-changer. Jennie’s business became more visible, and her appointment book filled up even more.   But the journey didn't stop there. Jennie's evolution as a beauty boss took another exciting turn when she began teaching, sharing her knowledge with aspiring beauty professionals. Her passion for helping others and her commitment to excellence has made her a excellent educator.   This episode is more than just a success story; it's packed with practical advice for beauty entrepreneurs at every stage. April and Jennie discuss the importance of mentorship, the power of social media, video marketing, decision-making, and the courage it takes to step out of your comfort zone. They delve into the nuts and bolts of business strategy, from client acquisition to branding and positioning.   If you're looking to transform your beauty business and want some inspiration, this episode is a must-listen. It's a reminder that with the right strategies, systems, and support, achieving your business dreams is not just possible—it's within reach.   So, plug in those earphones, press play, and let Jennie's journey inspire you to take the next step in your entrepreneurial adventure.    Topics Covered:   00:58 - Jennie's humble beginnings and the decision to move her business 03:31 - Overcoming the fear of visibility and the power of live video 06:50 - The transition from beauty services to teaching and sharing expertise 12:05 - The importance of listening to your intuition in business decisions 15:15 - Jennie's advice to her younger self and the impact of mentorship 20:47 - The future of Jennie's business and her goals for collaboration 24:06 - Final words of wisdom for beauty entrepreneurs     Key Takeaways:   "Sometimes the biggest step to take is the one out of your comfort zone. Embrace the discomfort, because it's a sign of growth and new opportunities." - Jennie Hagerbo      "Mentorship is not just about receiving guidance; it's about taking action on that advice and owning your journey to success." - April Meese      "Your business decisions not only shape your career but also serve as an example for others, especially when family is watching. Lead with courage and confidence." - Jennie Hagerbo        Remember, the quality of your life and business is directly tied to the questions you ask and the actions you take. Are you ready to ask better questions and take bold actions? Join April and Jennie for an episode that will inspire you to do just that.

Episode 158 - Ideas for Valentine's Day Promotions

What you will learn from this episode: * How to create irresistible Valentine's Day promotions for your beauty business * Tips for reaching out to referral partners and creating collaborative promotions * Announcement of AI Masterclass coming up soon   Love is in the air, and so is the opportunity for boosting your beauty business this Valentine's Day! In this episode of Beauty Marketing Simplified, April Meese shares a 3-2-1 blast of inspiration: one exciting announcement, two empowering quotes, and three innovative promotional ideas to captivate your clients this February.    April reveals the return of the AI for Beauty Business Workshop, a game-changer for those looking to harness the power of technology to reach more people and save precious time. Imagine turning one video into a dozen with the click of a button, or even having a digital twin to represent you without the need for makeup. The future is here, and it's ready to elevate your marketing strategy.   But that's not all. April dishes out wisdom with two quotes about seizing opportunities and the importance of getting started, even if it's with a 'version one.' These nuggets of motivation will fuel your drive to implement new systems and embrace the growth that comes with taking action.   And for the pièce de résistance, April provides three creative Valentine's Day promotional ideas tailored for the beauty industry. From a unique 14% discount that plays on the date to a 'buy one, gift one' offer that taps into the spirit of giving, these strategies are designed to draw clients in and spread the love. Plus, discover how to create a gift guide that not only showcases your favorite products but also opens doors to potential collaborations with referral partners.   This short episode is brimming with actionable advice to make your Valentine's Day promotions stand out and to integrate AI into your business seamlessly. Don't miss out on these insights that will help you market with heart and smart technology.   Remember to stay tuned for more details on the upcoming AI workshop and how you can sign up to transform your beauty business operations.     Topics Covered:   01:37 - Announcement: AI for Beauty Business Workshop 03:02 - Quote 1: Opportunities missed 03:35 - Quote 2: Embracing 'version one' 04:12 - Valentine's Day Promo Idea 1: 14% off is better than roses 05:14 - Valentine's Day Promo Idea 2: Buy one, gift one 06:36 - Valentine's Day Promo Idea 3: Spread the love with a gift guide 10:52 - The importance of non-salesy promotion and taking action     Key Takeaways:   "Opportunity is often missed because it is dressed in overalls and looks like work. But once you put the system in place, it works for you." - April Meese "Version one is better than version none. Just get started, and you will improve along the way." - Unknown “Valentine's Day isn't just about discounts; it's about giving people a reason to act and promoting your business in a way that feels genuine and exciting.” - April Meese

Episode 157: The 2024 Q1 Profit Plan

What you will learn from this episode: * How to set the stage for a successful 2024  * The importance of setting audacious goals and the mindset needed to achieve them * Strategies for creating effective quarterly promotions for mastering sales * The power of decisive action and discipline  As we wave goodbye to 2023, it's time to reflect on the wins, the lessons, and the opportunities we might have missed. In this episode, April Meese challenges you to look at what you've been avoiding and how to change that in 2024. She unveils the Japanese concept of Misogi and how one defining event can shape your entire year.   April breaks down the crucial components of reaching those big, hairy, audacious goals and shares the secret sauce to a profitable beauty business. You'll learn why your bank account reflects your self-beliefs and how to harness the power of 'I am' statements to shape your reality.   Get ready to dive into the ABCs of marketing and sales funnels, and discover how to turn your services into a compelling promotion that clients can't resist. April gives you a quiz to pinpoint what needs to be improved in your beauty business marketing. She also tackles the importance of daily client outreach and the mastery that comes from frequency.   This episode is packed with actionable insights and tough love that will push you to commit to discomfort and play to win. If you're ready to stop overthinking and start doing, to make decisions and stand by them, and to create a plan that will catapult you towards your dream business, then this is the episode for you.   Don't miss the chance to uplevel your beauty business with April's expertise. Tune in, take notes, and transform your approach to business in 2024. And if you're craving more, April offers the opportunity for a strategy call to dive deeper into personalized coaching and support. Topics Covered:   00:58 - What did you avoid last year?  04:10 - What your business bank account says about your self beliefs and discipline 06:50 - Take this quiz to help you improve your business goals for next year 12:05 - Let yourself dare to dream big 15:15 - What habits do you need to have to reach a goal 20:47 - The 3 things that determine successful marketing and sales  24:06 - Deciding on your quarterly promotions and events 29:10 - Straight talk about sales. 30:48 - The truth about unmade decisions and indecisiveness  33:35 - The one thing to commit to that will propel you forward with your business Key Takeaways:   "Your business is a direct reflection of your self-beliefs and your overall discipline. To reach your goals, you need to embody the qualities and habits of someone who has already achieved them." - April Meese   "Sales isn't something to shy away from; it's an exchange of energy and value. You will only sell to the degree that you are sold on yourself and your services." - April Meese   "We don't just dream about goals; we plan for them, and we commit to the discomfort necessary to achieve them. Playing to win means embracing the tough parts of entrepreneurship." - April Meese   Remember, dreams don't come true on their own—plans do. Are you ready to make 2024 your most successful year yet? Join April and start crafting your action plan today.