Best of the Best in Franchising

Interview with David Chapman on Key Lessons in Franchise Marketing

In this episode, I talk with David Chapman on key lessons in franchise marketing and his thoughts on the future of marketing in franchising. David is the founder and board chair of Tidehouse (formerly 919 Marketing) in Holly Springs, North Carolina and has held key executive leadership roles, including CEO and EVP of Marketing for venture-backed companies, as well as Global Account Director for the world's largest advertising agency network. David is a contributing writer for both INC. and Forbes. He is a frequent speaker at industry conferences, where he shares insights on sales, marketing, and brand growth. You can learn more and contact him at www.davidchapmanonline.com [https://www.davidchapmanonline.com]

Interview with Kirk Allen, Co-Founder and COO of Reshift Media, on Trends in Franchise Marketing and AI

In this episode, I talk with Kirk Allen, who is the Chief Operating Officer of Reshift Media on emerging trends in franchise marketing and AI and what franchisors and franchisees should be paying more attention to as they market and expand their businesses.

Interview with Ewan Salter - Practical Uses of AI in Franchising and Caring Senior Service

In this episode, we talk wtih Ewan Salter of Caring Senior Service about practical uses of AI in franchising and how their franchise uses these tools to improve the user experience for their clients and team members.

Interview with Betsy Hamm, CEO of Lifted Studio and Host of the Loud and Lifted Podcast

In this episode, I talk with Betsy Hamm, who is a the CEO of Lifted Studio and host of the Loud and LIfted Podcast. Betsy shares her story about how she went from working in marketing at Hershey Entertainment to becoming involved in franchising. She worked with the founder of Duck Donuts, became its COO and then CEO and led the franchise from about 20 locations to over 200. Today, Betsy partners with founders, executives, and leadership teams to fuel smart, sustainable growth. Betsy shares lessons that she has learned on enhancing and improving performance, how to define and get others to buy into your vision, and the key ways that executives can better lead and strengthen their teams for long-term success. With 15 years in marketing and brand leadership at Hershey Entertainment & Resorts and as CEO who scaled Duck Donuts from 20 to nearly 200 locations worldwide, Betsy knows what it takes to build a brand with staying power. In this insightful episode, she shares valuable lessons and insights that will benefit you to build a meaningful strategy and vision with her coaching and expertise. Learn more at www.betsyhamm.com.

Interview with Richard Yoerk of Express Employment Professionals

In this episode, Richard Yoerk of Express Employment Professionals shares his story about how he and his wife got into the staffing business with Express Employment Professionals and build a multi-unit operation starting in Champaign, Illinois in April of 2008. Today, they have five territories and nine offices. Richard shares lessons he has learned as he has scaled his business, mistakes he has made, the importance of leadership in growth, and just an incredible story of growth and success.