Ep 21 | Eric Wallor - Signature Popcorn Owner | Oldsmar, FL Exclusive
Big Whoop Episode 21 is LIVE!
Hosted by Bradley Oberrieder at Judson University.
In this episode, I sit down with Eric Wallor of Signature Popcorn â a family-owned popcorn shop that started in Long Grove, Illinois and relocated to Oldsmar, Florida. Iâve known Eric and the team for about seven years since running Brothers Field right next to his shop in Downtown Long Grove.
While I was on vacation in Florida, Eric let me into the shop for a full conversation about what it really takes to launch and run a popcorn business.
We cover everything: how he got into the industry, the wild ups and downs (including rebuilding after a devastating hurricane just months after moving), creating unique flavors, testing crazy ideas like pickle popcorn, becoming the official popcorn partner for breweries, shipping to all 50 states, custom labels for businesses, and what makes their customers the absolute best.
This one is packed with business lessons, behind-the-scenes stories, Florida vs. Illinois insights, and plenty of popcorn talk thatâll make you hungry.
Timestamps:
00:14 Intro
01:49 Bradley almost had autism or something?
02:48 Ericâs Introduction to Signature Popcorn
04:11 What exactly is Signature Popcorn?
11:10 Online vs. In-Store Popcorn Sales: The Big Differences
12:56 The Very First Flavors They Ever Made
14:17 How Do You Actually Test Brand-New Flavors?
15:30 The Pickle Flavor Disaster (and the Struggle of Perfecting Flavors)
18:40 Best Sellers + What Eric Is Most Proud Of
22:46 Hurricane Milton Hits Signature Popcorn (The Rebuild Story)
26:08 THANK YOU to Signature Popcornâs Incredible Customers
30:45 What Eric Loves Most About Florida Life
35:27 How Moving from Illinois to Florida Changed Their Customer Base
36:28 NEW FLAVOR ALERT: Tampa Bay Mix
39:47 Illinois to Florida Customer Base (Continued)
39:57 Shipping to ALL 50 STATES?!
43:00 Signature Popcorn: The Official Partner of Breweries
46:06 Custom Labels: Put Your Own Popcorn in Your Business!
48:00 When Customers Suggest Wild Flavor Ideas
49:27 Caramel Mocha Latte Flavor Deep Dive
49:58 Bradleyâs Suggestion: Popcorn-Flavored Popcorn?!
If you enjoy the conversation, smash that LIKE button, drop a comment with your favorite moment (or your dream popcorn flavor), and SHARE this episode with a friend!
Listen on all platforms:
Spotify â https://open.spotify.com/show/6LlQrZ4Dinq5g775AsqTit?si=3f7006b8021542b9
Apple Podcasts â https://podcasts.apple.com/us/podcast/big-whoop-w-bradley-oberrieder/id1868550421
YouTube Music â Big Whoop w/ Bradley Oberrieder
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