Coverbild der Sendung Biotech Best Practices

Biotech Best Practices

Podcast von Dale W. Harrison, Owen Swift

Englisch

Business

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Mehr Biotech Best Practices

Are you with a biotech firm? For 20-30 minutes each week, you can receive ideas and tips for improving your commercialization efforts. Each week we discuss a different topic around business and commercialization in the biotech and clinical diagnostic space. Hosted by Dale W. Harrison and Owen Swift, each with two-plus decades of experience in biotech with research tools and clinical diagnostics companies.

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13 Folgen

Episode Sales Friction - Are You Making It Too Hard for Customers to Buy? Cover

Sales Friction - Are You Making It Too Hard for Customers to Buy?

This week, we discuss "Sales Friction - Are You Making It Too Hard for Customers to Buy?" Many biotech companies unwittingly through up obstacles that make it harder for new customers to buy from them. Can a new customer clearly understand what you offer from the header of your homepage? Saying that you "Empower Researchers" is a poor substitute for simply saying that you sell antibodies and ELISA kits. Can you be easily reached? Many websites have NO contact information on their homepage and the customer has to scrounge around the website looking for it. Do you hide your prices? Or force new customers to answer endless "qualifying questions" before they're permitted to talk to a sales rep? ALL these practices (and many others) will drive away new customers and ultimately make it harder to grow your customer base and your revenue.

8. Jan. 2024 - 28 min
Super gut, sehr abwechslungsreich Podimo kann man nur weiterempfehlen
Super gut, sehr abwechslungsreich Podimo kann man nur weiterempfehlen
Ich liebe Podcasts, Hörbücher u. -spiele, Dokus usw. Hier habe ich genügend Auswahl. Macht 👍 weiter so

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