Business, Bourbon & Cigars

The Business You're Building Has a Second Story - Here's How to Make It Worth Telling

Revenue tells you how your quarter performed. Legacy tells you why it was worth building at all. Two businesses are being built inside yours right now: the P&L you're tracking, and the second story being built whether you watch it or not. In this episode, you'll learn the four operational moves that build something lasting: defining what your name will mean before the market does, investing in relationships with no visible ROI, holding a standard you'd keep even without an exit, and letting people see what you actually value. Exit and legacy reinforce each other! Topics discussed: Introduction (00:00) The two businesses being built inside yours (01:12) Revenue tells you "how"; legacy tells you "why" (07:00) Move #1: decide what your name will mean before the market does (07:26) Move #2: invest in relationships with no visible ROI (09:05) Move #3: hold a standard you'd keep even without an exit (10:42) Move #4: let people see what you actually value (13:33) The Giving Hope gala — what consistency produces over time (14:51) The October BBC Leadership Retreat in Louisville (16:19) Join Scott at the next Business Bourbon & Cigars Leadership Retreat, October 13–15, 2026 in Louisville, Kentucky. Visit meplusultra.com/bbc50 [https://meplusultra.com/bbc50] for 50% off your ticket. Subscribe so you don't miss any episodes: Apple Podcasts: https://apple.co/3SN2fHn [https://apple.co/3SN2fHn] Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU [https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU] YouTube: https://www.youtube.com/@MePlusUltraNetwork/ [https://www.youtube.com/@MePlusUltraNetwork/] Connect with Me Plus Ultra: https://www.instagram.com/me_plus_ultra/ [https://www.instagram.com/me_plus_ultra/] https://www.facebook.com/MePlusUltra/ [https://www.facebook.com/MePlusUltra/] https://www.facebook.com/groups/1011061052968028/ [https://www.facebook.com/groups/1011061052968028/] https://x.com/Me_Plus_Ultra/ [https://x.com/Me_Plus_Ultra/] Connect with Scott Joseph: https://www.linkedin.com/in/ScottJoseph [https://www.linkedin.com/in/ScottJoseph] https://www.instagram.com/scotttjoseph/ [https://www.instagram.com/scotttjoseph/] https://www.facebook.com/ScottTJoseph/ [https://www.facebook.com/ScottTJoseph/] https://x.com/ScottTJoseph1 [https://x.com/ScottTJoseph1] This episode was produced by Podcast Boutique https://www.podcastboutique.com [https://www.podcastboutique.com/]

One Trust Decision. One Right Person. How a Nine-Figure Empire Gets Built

That key seat you keep hiring around? The one where the right person feels too expensive or too far out of reach? It's costing you more than the salary ever would. In this episode, Scott Joseph tells the story of a Starbucks conversation that turned one underperforming dealership into 19 stores and a multiple-nine-figure exit. You'll learn how to name the single role that changes your math, how to hire for where you're going instead of where you sit today, and how to protect that hire long enough to let it compound! Topics discussed: Introduction (00:00) The Starbucks coffee that became a nine-figure exit (01:29) The friend, the dealership, and the one piece of advice (02:28) From 90 units to 900: what the right operator made possible (04:58) Hire for the business you're building, not the one you have (06:46) Principle #1: name the single role with disproportionate return (07:39) Principle #2: hire for where you're going, not where you are (09:07) Principle #3: give them the authority their responsibility requires (12:09) Principle #4: protect the relationship for the compounding to show up (14:01) The two questions every leader should sit with right now (16:58) Claim 50% off your seat at the next Business Bourbon & Cigars Leadership Retreat, October 13–15, 2026 in Louisville, KY: https://meplusultra.com/BBC50 [https://meplusultra.com/BBC50] Apply for the Me Plus Ultra Mastermind to connect with elite entrepreneurs who solve real problems together: https://MePlusUltra.com [https://MePlusUltra.com] Subscribe so you don't miss any episodes: Apple Podcasts: https://apple.co/3SN2fHn [https://apple.co/3SN2fHn] Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU [https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU] YouTube: https://www.youtube.com/@MePlusUltraNetwork/ [https://www.youtube.com/@MePlusUltraNetwork/] Connect with Me Plus Ultra: https://www.instagram.com/me_plus_ultra/ [https://www.instagram.com/me_plus_ultra/] https://www.facebook.com/MePlusUltra/ [https://www.facebook.com/MePlusUltra/] https://www.facebook.com/groups/1011061052968028/ [https://www.facebook.com/groups/1011061052968028/] https://x.com/Me_Plus_Ultra/ [https://x.com/Me_Plus_Ultra/] Connect with Scott Joseph: https://www.linkedin.com/in/ScottJoseph [https://www.linkedin.com/in/ScottJoseph] https://www.instagram.com/scotttjoseph/ [https://www.instagram.com/scotttjoseph/] https://www.facebook.com/ScottTJoseph/ [https://www.facebook.com/ScottTJoseph/] https://x.com/ScottTJoseph1 [https://x.com/ScottTJoseph1] This episode was produced by Podcast Boutique https://www.podcastboutique.com [https://www.podcastboutique.com]

Working Harder Than Ever and Loving Every Minute: Here Is What Actually Changed

That ceiling you've hit even after years of success? It's usually not your strategy. It's the gap between the version of you that built your last chapter and the one that's supposed to build the next. You'll learn why the outreach you'd delete might be the one your next chapter depends on, how to tell when you've outgrown the version of yourself your business was built on, and four moves to close it, from separating identity from accomplishment to protecting your first three hours each day. Working harder isn't the problem. Working harder as the wrong version of yourself is! Topics discussed: The kind of growth that has nothing to do with revenue or headcount (00:00) The signal success can quietly mask (02:19) How almost deleting a LinkedIn message can cost you (03:38) Why you're the last to see your own blind spots (05:25) The buried beliefs and assumptions steering your decisions (06:30) What becomes possible when you build from who you actually are (08:08) Why the right work feels lighter even when it's harder (08:43) Step #1: separate what you've achieved from who you are (11:49) Step #2: name the assumptions you've been avoiding (13:11) Step #3: write your personal mission in terms of impact (14:35) Step #4: protect the first three hours of your day (15:47) Tired of feeling stuck? Download our FREE Limitless Growth eBook for strategies for continuous improvement, time management, and leadership skills that make an impact: https://meplusultra.com/growth/ [https://meplusultra.com/growth/] Apply for a Me Plus Ultra Sessions observer seat and watch a real working session before you decide if it's the right fit: https://meplusultra.com/hotseat [https://meplusultra.com/hotseat] Subscribe so you don't miss any episodes: Apple Podcasts: https://apple.co/3SN2fHn [https://apple.co/3SN2fHn] Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU [https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU] YouTube: https://www.youtube.com/@MePlusUltraNetwork/ [https://www.youtube.com/@MePlusUltraNetwork/] Connect with Me Plus Ultra: https://www.instagram.com/me_plus_ultra/ [https://www.instagram.com/me_plus_ultra/] https://www.facebook.com/MePlusUltra/ [https://www.facebook.com/MePlusUltra/] https://www.facebook.com/groups/1011061052968028/ [https://www.facebook.com/groups/1011061052968028/] https://x.com/Me_Plus_Ultra/ [https://x.com/Me_Plus_Ultra/] Connect with Scott Joseph: https://www.linkedin.com/in/ScottJoseph [https://www.linkedin.com/in/ScottJoseph] https://www.instagram.com/scotttjoseph/ [https://www.instagram.com/scotttjoseph/] https://www.facebook.com/ScottTJoseph/ [https://www.facebook.com/ScottTJoseph/] https://x.com/ScottTJoseph1 [https://x.com/ScottTJoseph1] This episode was produced by Podcast Boutique https://www.podcastboutique.com [https://www.podcastboutique.com]

How Do Top Business Leaders Solve Complex Issues in Hours Instead of Years?

That problem you've been working on for months, the one your advisors keep refining but never quite cracking? The answer probably already exists. It's just not in your circle. In this episode, you'll hear two real Me Plus Ultra moments. A $9M tax liability eliminated over lunch. A $100K decision reframed in twenty minutes. Then four things any operator can do to build the kind of access that compounds. The most expensive problem in your business is probably already solved in someone's head. The only question is whether you're in the room to hear it! Topics discussed: Introduction (00:00) The $9M lunch: how Claudio's client eliminated a tax liability over a meal (02:36) Why John Garcia's question solved what Claudio's standard approaches couldn't (03:31) The 20-minute reframe: Alex Griffiths' $100K decision (05:06) How Overfuel got preferred vendor status overnight (06:49) The mechanic: proximity to people who've operated where you're going (08:13) Step #1: get honest about who's actually in your circle (09:14) Step #2: pursue conversations that reframe, not just answer (10:49) Step #3: treat proximity as a strategic investment, not a social expense (13:35) Step #4: show up to give, not to extract (15:18) Apply for the Me Plus Ultra Mastermind to connect with elite entrepreneurs who solve real problems together: https://MePlusUltra.com/sessions [https://MePlusUltra.com/sessions] Subscribe so you don't miss any episodes: Apple Podcasts: https://apple.co/3SN2fHn [https://apple.co/3SN2fHn] Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU [https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU] YouTube: https://www.youtube.com/@MePlusUltraNetwork/ [https://www.youtube.com/@MePlusUltraNetwork/] Connect with Me Plus Ultra: https://www.instagram.com/me_plus_ultra/ [https://www.instagram.com/me_plus_ultra/] https://www.facebook.com/MePlusUltra/ [https://www.facebook.com/MePlusUltra/] https://www.facebook.com/groups/1011061052968028/ [https://www.facebook.com/groups/1011061052968028/] https://x.com/Me_Plus_Ultra/ [https://x.com/Me_Plus_Ultra/] Connect with Scott Joseph: https://www.linkedin.com/in/ScottJoseph [https://www.linkedin.com/in/ScottJoseph] https://www.instagram.com/scotttjoseph/ [https://www.instagram.com/scotttjoseph/] https://www.facebook.com/ScottTJoseph/ [https://www.facebook.com/ScottTJoseph/] https://x.com/ScottTJoseph1 [https://x.com/ScottTJoseph1] This episode was produced by Podcast Boutique https://www.podcastboutique.com [https://www.podcastboutique.com]

Does Your Team Talk Big But Act Small? Here's the Real Problem

Your plans aren't dying because of bad strategy or weak people. They're dying in the 72 hours nobody is watching. In this episode, you'll learn why agreement in the room is the most dangerous moment of your planning process, the three specific things that kill execution after everyone walks out, and the simple bridge one operator installed to drop his execution gap from 15% to under 5%, recovering $2.5 million in a single quarter. Agreement is not ownership! Topics discussed: Introduction (00:00) Why winning plans die after agreement (02:44) The question that lands like a brick (05:19) Killer #1: the inbox drowns the plan (07:25) Killer #2: the reasoning dies faster than the decision (10:31) Killer #3: collective ownership is fake ownership (15:00) The bridge: start list, decision brief, 48-hour verification (18:24) Drift doesn't announce itself (20:16) What to install this week (20:24) Apply for the Me Plus Ultra Mastermind to connect with elite entrepreneurs who solve real problems together: https://MePlusUltra.com/sessions [https://MePlusUltra.com/sessions] Subscribe so you don't miss any episodes: Apple Podcasts: https://apple.co/3SN2fHn [https://apple.co/3SN2fHn] Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU [https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU] YouTube: https://www.youtube.com/@MePlusUltraNetwork/ [https://www.youtube.com/@MePlusUltraNetwork/] Connect with Me Plus Ultra: https://www.instagram.com/me_plus_ultra/ [https://www.instagram.com/me_plus_ultra/] https://www.facebook.com/MePlusUltra/ [https://www.facebook.com/MePlusUltra/] https://www.facebook.com/groups/1011061052968028/ [https://www.facebook.com/groups/1011061052968028/] https://x.com/Me_Plus_Ultra/ [https://x.com/Me_Plus_Ultra/] Connect with Scott Joseph: https://www.linkedin.com/in/ScottJoseph [https://www.linkedin.com/in/ScottJoseph] https://www.instagram.com/scotttjoseph/ [https://www.instagram.com/scotttjoseph/] https://www.facebook.com/ScottTJoseph/ [https://www.facebook.com/ScottTJoseph/] https://x.com/ScottTJoseph1 [https://x.com/ScottTJoseph1] This episode was produced by Podcast Boutique https://www.podcastboutique.com [https://www.podcastboutique.com]