Business Coaching Secrets

BCS 325 - How Ambition Fueled Anxiety and Habits Shape Coaching Success

Episode Summary In episode 325 of Business Coaching Secrets, Karl Bryan and Rode Dog dive deep into the realities facing business owners, coaches, parents, and young entrepreneurs today. The hosts tackle trending topics—like the proposed $1,000 investment for newborns, excessive phone use, and the evolving American Dream—while weaving in actionable mindset and business strategies sure to benefit ambitious coaches and their clients. The conversation is raw, insightful, and packed with real-world examples on how to thrive in uncertainty, guide kids toward success, and manage the inevitable anxiety that comes with ambition. Trump's $1,000 S&P Investment Proposal for Newborns * Rode Dog asks about Donald Trump's idea of gifting $1,000 to babies born after July 4th to be invested in the S&P 500. Karl Bryan discusses the pros, potential loopholes, and the importance of teaching kids about investing early. Excessive Phone Use and Its Impact * Deep dive into why entrepreneurs and their clients are sucked into their phones, driven by cortisol (stress hormone) rather than dopamine. Karl Bryan offers tactics and fresh insights for business owners to control digital addiction—both for themselves and their kids. Guiding Young Entrepreneurs & Kids Amid a Shifting American Dream * The hosts address the growing difficulty for young people to buy homes, launch businesses, and build wealth. Karl Bryan shares candid guidance on how to coach young clients and kids to thrive despite economic headwinds, focusing on building temperament rather than seeking an easy life. Anxiety as the Price of Ambition * Rode Dog pushes Karl Bryan to expand on last week's comment about "anxiety being the price of ambition." The discussion explores practical ways to manage pressure and use it as fuel, rather than letting it become a hurdle. Compounding Success in Business and Life * Why slow, steady progress trumps quick wins or constant movement. * Karl Bryan lays out specific strategies for compounding business results via relentless fundamentals and clear client accountability. Notable Quotes "The end of the day, teaching children to invest and the mechanism to do so is amazing on the surface in my opinion." — Karl Bryan "Comparison is the thief of joy. And that phone you're holding right now is a comparison machine." — Karl Bryan "You're not looking to optimize for happiness. You're looking to optimize for peace." — Karl Bryan "If you've got a high tolerance for uncomfortable situations, I think you're leading yourself towards a big life... Not drive for an easy life, drive to allow nothing to faze you." — Karl Bryan "Anxiety is the price of ambition. Write that one down if you're ambitious. So be gentle with yourself. Be gentle." — Karl Bryan Actionable Takeaways Coach Phone Use with Clients * Encourage clients to track their screen time, ease off gradually instead of quitting cold turkey, and use fundamental well-being tactics (exercise, sleep, sunlight, hydration) to curb addiction. Teach Ownership & Asset-Building * Guide young people and business owners to continually invest in real estate, stocks, and businesses; dollar cost average and automate investments to build true wealth. Embrace Struggle and Uncomfortable Situations * Frame discomfort as a catalyst for growth—for clients and your own kids. Temperament beats brilliance. Focus on Fundamentals Over Excitement * Dig into the boring, profit-rich niches (plumbers, landscapers, logistics, car wash businesses), and master essential business fundamentals: upsell, down-sell, cross-sell, proper onboarding, and cost control. Structure Accountability and Connection * Track real-life social interaction, structure onboarding with clear values, and hold clients to high accountability for long-term results. Turn Pressure into Privilege * Remind clients and yourself that pressure is a privilege—use it to fuel achievement, not to trigger burnout. Resources Mentioned * Profit Acceleration Software™ (developed by Karl Bryan) * Focused.com for more on building and scaling a coaching business * The Six-Figure Coach Magazine – free subscription: https://thesixfigurecoach.com/get-it [https://thesixfigurecoach.com/get-it] * Networking groups like BNI, chambers of commerce * Book/Reference: Principles from Warren Buffett, Tony Robbins, Ray Dalio on asset ownership and risk * AI Tools for meeting notes (such as Fathom AI—discussed in other episodes) * For a hands-on demo and to see how compounding growth multiplies profits: https://go.focused.com/profit-acceleration [https://go.focused.com/profit-acceleration] If you enjoyed this episode, subscribe, share with fellow coaches, and leave us a review. Your support helps us reach and empower more business coaches every week! 👉 Karl Bryan helps business coaches get clients—period. Listen, learn, and take action to grow your coaching business TODAY. Ready to get started? Check out Focused.com [https://go.focused.com/profit-acceleration] for more tools, strategies and community support. Progress equals happiness—see you next week on Business Coaching Secrets!

BCS 324 - Mastering Operational Excellence: Going Deep With AI and Business Systems

Episode Summary In this solo episode of Business Coaching Secrets, Karl Bryan dives deep into a heartfelt tribute for his late business partner, Adrian Osh, highlighting the profound lessons learned from their collaboration. Karl then tackles practical listener questions, unpacking the realities of selling a home to fund retirement, offering advice for high-budget marketing campaigns, and providing a grounded view on integrating AI into business operations. He closes the episode with powerful mindset strategies for handling anxiety, depression, and the importance of presence, especially for ambitious business coaches. Key Topics Covered 1. Lessons from Adrian Osh's Legacy Karl shares an emotional reflection on what made Adrian Osh an outstanding team player, business partner, and mentor. He spotlights Adrian's quiet leadership, relentless work ethic, and the transformative power of being the "exception." 2. The Truth About Downsizing for Retirement A listener's question about selling a $1.5M home to buy a $750K condo triggers an honest discussion about the myth of "freeing up cash" through downsizing. Karl outlines all the often-overlooked costs and emotional pitfalls, and suggests alternative, wealth-building strategies. 3. Coaching High-Eight-Figure Clients with a Seven-Figure Marketing Budget Karl explains why branding, not features or direct response, is what separates great marketing at scale. He delves into Apple, Nike, and Tony Robbins as branding masters, and shows how to craft a compelling "through line" grounded in company values. 4. How to Actually Integrate AI in Your Coaching Business Karl delivers a reality check: stop chasing new AI tools and focus on operational fundamentals. He emphasizes designing processes and going "a mile deep" in workflow, rather than constantly seeking the next shiny technology. 5. Mindset and Presence: Managing Ambition, Anxiety, and Depression The episode wraps up with actionable mental wellness insights, including the importance of presence, the unavoidable link between ambition and anxiety, and practical self-care routines for the busy business coach. Notable Quotes "Building a business is not about being hyped up with excitement. It's being cool, calm, and collected when things go sideways." "Vanity metrics… they're kind of for the idiots. What really matters is clients in the door, retention, and cash hitting the bank account." "More companies go out of business from growth than lack of sales. It's growth without systems and foresight that does them in." "The highest level of marketing is branding… if you're doing your job right, people know what you stand for." "The money isn't in the buying or selling—it's in the waiting." "Focus is about eliminating distractions. With AI, everyone chases new and next, but the power is in going a mile deep." "Your presence is the greatest gift you can give your loved ones—and yourself." Actionable Takeaways Don't Romanticize Selling Assets for Quick Cash: Factor in all transaction costs and emotional realities before downsizing a home in retirement. Consider keeping existing property and leveraging it for rental income and long-term wealth. Build Brands, Not Just Campaigns: Anchor your marketing strategy in your core values and "through line" message—like Nike's "Just Do It" or Apple's "Think Different." Features and specs won't win at scale. Go Deep, Not Wide with AI: Maximize your existing AI tools for operational clarity before pursuing every latest update. Map out workflows, document processes, and resist the urge to chase novelty. Channel Ambition, Manage Anxiety: Remember anxiety comes with ambition. Rather than trying to eliminate it, learn to manage it through gratitude, presence, and regular self-care (walks, meditation, sunlight). Practice Presence in Relationships and Work: Intentionally slow down, step outside, and fully engage with your loved ones—especially during holidays. Presence is the antidote to time "flying by." Structure for Compounding Improvement: Success (in business and using AI) is about small, incremental improvements measured, tracked, and refined over time. Resources Mentioned * Profit Acceleration Software™ – Built by Karl Bryan for compounding growth in any business. * Focus.com – Home of the Profit Acceleration platform and business coaching tools. * Classic Branding Campaigns: * Nike ("Just Do It") * Apple ("Think Different") * Tony Robbins' "Mastery University" * AI Tools: * ChatGPT * Grok * Recommended Mindset Practices: * Meditation (10 minutes daily) * Gratitude journaling * Walking outside, grounded and phone-free If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to elevate your coaching business? Don't wait! Listen to this episode now and make strides towards your goals. Visit Focused.com for more information on Profit Acceleration Software™ and join our community of thriving coaches. 👇 For a free subscription to The Six-Figure Coach magazine: https://thesixfigurecoach.com/get-it [https://thesixfigurecoach.com/get-it] 🔥 Be sure to subscribe, rate, and share the show: https://podcasts.apple.com/us/podcast/id1477099279 [https://podcasts.apple.com/us/podcast/id1477099279] 🚀 Karl Bryan helps business coaches get clients. Period. Get a demo of Profit Acceleration Software™ at https://go.focused.com/profit-acceleration [https://go.focused.com/profit-acceleration] Don't forget: The most successful coaches focus on foundations, not fads. Stay the course, stay present, and keep accelerating!

BCS 323 - Honoring Adrian Ulsh

In this deeply personal tribute episode of Business Coaching Secrets, Karl Bryan and Rode Dog reflect on the legacy and lessons of Adrian Ulsh, Karl's business partner and "big brother" of 17 years, who recently passed away. They discuss the principles, temperament, and business philosophies that defined Adrian's impact on their company, their clients, and the entire coaching industry. Karl shares invaluable insights into the operating system Adrian helped create, actionable strategies for growing and coaching small businesses, and practical approaches to prospecting and retention—all inspired by Adrian's stoic focus and unwavering dedication. Key Topics Covered The Legacy and Principles of Adrian Ulsh * Karl Bryan shares heartfelt stories about Adrian Ulsh's influence, describing Adrian as the true "man, myth, legend" and the stabilizing force behind their partnership. * Family first: Adrian's definition encompassed team members, clients, and the broader community. * Wild loyalty, consistency, and frugality as core values that drove business and personal success. Building and Installing a Business Operating System * The "Jumpstart 12" framework: Twelve core areas for incremental business improvement and profit acceleration. * How small, strategic changes (2-5% gains in multiple areas) compound to produce powerful growth. * The importance of standards over goals and repeating proven stories for impact. Real-World Example: Coaching a Landscaping Business * Step-by-step, Karl details how Adrian would apply the Jumpstart 12: controlling costs, defining a market-dominating position, bundling services, creating compelling offers, joint ventures, upselling, and cross-selling. * Emphasis on practical, low-friction implementation—no magic pills, expensive hires, or complicated training. The Magic of Incremental and Compounding Growth * Why professionals focus on what could go wrong, systematize improvements, and avoid "hopium." * Operating by numbers: using math and real metrics, not emotions or wishful thinking, to guide decisions. Client Prospecting and Scripting Mastery * Adrian's approach to outreach: short, personalized, authority-driven messages sent consistently. * Leveraging connections (Chamber, BNI, local hangouts), offering value, and asking for opinions to initiate real conversations. * The importance of sending multiple messages daily, not expecting instant results, and using results—not emotions—as a barometer. Notable Quotes "He didn't have goals. He had standards. Create standards for yourself." — Karl Bryan "You want to build a great company, you want to build a great product—consistency and focus over talent all day long and twice on Sunday." — Karl Bryan "Don't get too up. Don't get too down… Warren Buffett doesn't walk into a boardroom all hopped up on hopium." — Karl Bryan "Send it out 50 times a day. If you want results, don't just do it once." — Karl Bryan (on outreach) Actionable Takeaways Focus on Incremental Improvements: Apply the Jumpstart 12 framework and aim for small (2-5%) gains across multiple business areas to produce exponential results. Systematize Everything: Build clear standards, document your operating process, and repeat proven stories and tactics for better client outcomes. Be Relentlessly Consistent: Don't chase perfection or get lost behind the screen—take steady, focused action daily on outreach and client delivery. Eliminate Distractions: Legendary business success comes from eliminating everything except your one core focus—whether it's live events, lead generation, or client retention. Outreach with Authority and Value: Use short, confident messages that reference known connections or groups. Focus on ideas and feedback to open doors. Let Results Be the Guide: Track progress by cash in the bank, referrals, and new clients—not emotions or subjective feedback. Serve the Fat Middle: Target the mass market of SMB "newbies," not just the 4% of $1M+ businesses, for scalable growth and reduced risk. Resources Mentioned Profit Acceleration Software™ (by Karl Bryan): Core tool to implement the Jumpstart 12 and Deep Dive 40 operating systems, delivering instant value to small business clients. Focus.com: Business coaching platform and software hub. Networking Groups: BNI, local Chambers of Commerce, Yacht Club, Golf Club—where coaches can build authority and prospect for clients. Group Coaching Software: For scaling to more clients with higher efficiency. Six Figure Coach Magazine: Free coaching industry resource: Get it here [https://thesixfigurecoach.com/get-it] If you enjoyed the episode, subscribe, share with fellow coaches, and rate the show! Join our thriving community and level up your coaching business at Focused.com [https://go.focused.com/profit-acceleration]. Ready to implement these strategies? Get a demo of Profit Acceleration Software™: https://go.focused.com/profit-acceleration [https://go.focused.com/profit-acceleration] 👇 For a free subscription to The Six-Figure Coach: https://thesixfigurecoach.com/get-it [https://thesixfigurecoach.com/get-it] 🔥 Subscribe, rate, and share the podcast: https://podcasts.apple.com/us/podcast/id1477099279 [https://podcasts.apple.com/us/podcast/id1477099279] 🚀 Karl Bryan—Creator of Profit Acceleration Software™ and founder of The Six-Figure Coach Magazine. Karl Bryan helps business coaches get clients, period. His software and frameworks show you exactly how to accelerate profits for any small business owner—no guesswork, just math and proven process. Visit Focused.com [https://go.focused.com/profit-acceleration] and start building your dream coaching practice today. Rest in peace, Adrian Ulsh. Your legacy continues through every coach and business owner touched by your example.

BCS 322 - The Truth About 50-Year Mortgages and Wealth Creation

In this episode of Business Coaching Secrets, hosts Karl Bryan and Rode Dog dive into the realities behind the trending 50-year mortgage, strategies for raising client prices, and the powerful concept of creating lasting value rather than selling on features alone. They discuss generational financial policy, entrepreneurship advice for young business owners, and how the mindset around risk, investing, and habits shapes long-term success for coaches and their clients. Key Topics Covered The Truth About 50-Year Mortgages Karl Bryan breaks down why 50-year mortgages may be psychologically appealing but are often a disaster for long-term wealth. He reveals how fiscal policies typically benefit older asset holders, not young families, and explains actionable strategies for managing mortgage debt wisely (hint: double principal payments to cut interest costs). Debt, Fiscal Policy, and Asset Ownership A candid discussion about government incentives, student loans, movement, and the marketing of debt programs. The hosts explain how national debts, stock market, and real estate policy affect everyday entrepreneurs. Dave Ramsey's Approach vs. Entrepreneurial Investing Karl Bryan shares why Dave Ramsey's advice, though solid for most, isn't tailored to business owners and can actually hinder entrepreneurial growth. Coaches need to help clients recognize where profit really comes from—often through strategic hiring rather than traditional assets. Advice for Young Entrepreneurs For a 21-year-old approaching seven figures in business, Karl shares direct "notes to his younger self": * Prioritize learning and history over hype * Avoid gambling culture * Understand the dangers of chasing status * Find mentors closest to your goals * Success follows through other people—cultivate loyalty * Real success takes five years—play the long game How to Raise Client Prices and Increase Profitability Karl reveals a "scaling" pricing model to onboard high-ticket clients incrementally and why innovation and value creation are the keys to charging more. He provides a three-prong value breakdown—practical, inherent, and social—and explains how to move clients from being compared "apples to apples" to "apples to oranges" in their market. Group Coaching and Retention Leverage Retaining clients and boosting perceived value through live events and group coaching is explored. Karl draws direct connections between authority, events, and pricing power. Moment of Zen Inspiration from sports, family holidays, and leadership culture. Karl shares the magic of "Mickey Points" for family bonding and how elite athletes prime themselves for risk and resilience. The lesson: unlearning old habits is often the hardest—and most valuable—growth. Notable Quotes "Owning a home is as much psychological as it is an investment—it's security for your family." — Karl Bryan "Motivation is great, but a successful life is about avoiding stupid—capitalize, underline, and italicize 'stupid'!" — Karl Bryan "Raising prices is more complicated than just slapping on 10%—innovation and adding value are the keys to creating profitable clients." — Karl Bryan "Don't ask people close to you, ask people closest to your goal. If you want a great marriage, talk to someone with a 50-year marriage." — Karl Bryan "The higher-level question is: How can we increase profits 100% and keep clients happy?" — Karl Bryan Actionable Takeaways Be Critical of Debt Offers: Young families should double down on principal payments if stuck with a longer-term mortgage and avoid upgrading lifestyle unnecessarily. Invest in People Before Assets: Entrepreneurs get the highest ROI by investing in team and systems before stocks or real estate. Leverage Group and Live Events: Group coaching and live events increase perceived value, retention, and pricing power. Innovate to Escape Commodity Pricing: Break out from "apples to apples" pricing by amplifying practical, inherent, and social value—be different, not cheaper. Avoid Your Worst Activity: Personal and client progress accelerates by cutting the most counterproductive habits first, not just starting new ones. Play the Long Game: Real business and personal success takes at least five years—commit, persist, and learn continuously. Resources Mentioned Profit Acceleration Software — Created by Karl Bryan; helps coaches instantly demonstrate ROI and identify profit opportunities. Jumpstart 1212 — The structured operating system referenced by Karl Bryan to optimize businesses before scaling marketing/ad budgets. Letters to Shareholders — Study these documents for real-world business wisdom; better than chasing social media hype or new books. Focused.com — For accessing Biz Coaching tools and Karl's daily emails. The Six-Figure Coach Magazine — Free subscription for actionable business coaching tips: https://thesixfigurecoach.com/get-it [https://thesixfigurecoach.com/get-it] Networking events and group coaching frameworks — Boost authority and client retention. Enjoyed the episode? Subscribe for future insights, share with a coach friend, and leave a review! Catch more strategies for business coaches every week on Business Coaching Secrets. Want to grow your coaching business and attract high-end clients? Get a demo of Profit Acceleration Software™ at Focused.com [https://go.focused.com/profit-acceleration] and join our thriving community. 👇 For more magic on how to land more coaching clients, fill live events, and create compounding profit for small business owners, visit https://go.focused.com/profit-acceleration [https://go.focused.com/profit-acceleration] 🔔 Subscribe, rate, and share the show: Apple Podcasts [https://podcasts.apple.com/us/podcast/id1477099279] 🚀 Karl Bryan — Creator of Profit Acceleration Software™ Karl Bryan gets clients for Business Coaches…period. Founder of The Six-Figure Coach Magazine and Profit Acceleration Software™. Ready to build a wildly profitable coaching business? Don't wait—start now!

BCS 321 - Educate, Entertain, and Convert: Building Effective Drip Campaigns for Coaching Practices

In this solo episode of Business Coaching Secrets, Karl Bryan takes the reins, diving deep into strategies for client communication, drip campaigns, frameworks for business growth, and timeless investing wisdom inspired by Warren Buffett and Charlie Munger. With Rode Dog traveling, Karl delivers practical advice for coaches and their clients—from executing high-impact email sequences to structuring offers that sell and building true wealth through the power of compounding. Key Topics Covered Drip Campaigns & Funnels that Convert Karl Bryan breaks down the anatomy of effective drip campaigns—using not just email, but texts, voicemails, calls, and even direct mail—to stay top of mind and drive prospects towards action. He emphasizes nurturing, education, and persistence over hard selling, revealing real-world examples of campaigns that generated over a million dollars in revenue. Building High-End Programs and Upsell Funnels Karl encourages coaches to help clients create tightly defined, high-ticket programs ($10k, $25k, $50k+) with robust profit margins. He explains the importance of segmenting audiences and tailoring drip sequences, stressing that coaches should study successful operators in competitive markets to shortcut their own learning. The Psychology of Offers Discussion includes using urgency, scarcity, guarantees, bonuses, and exclusivity to motivate buyers—drawing on real-world tactics from luxury brands and industry leaders. Investing Wisdom from Warren Buffett & Charlie Munger Karl unpacks Buffett's two rules—don't lose money; see Rule #1—and shares how the path to true wealth is rooted in patience, clear math, and avoiding movement for movement's sake. He links these principles to business coaching, stressing the power of compounding marginal gains in practice, career, and investment. Actionable Wealth Creation Strategies Explores practical frameworks for investing in business, stocks (S&P index), and real estate, emphasizing dollar cost averaging, critical thinking, and learning from bubbles/past mistakes. Notable Quotes "Performance improves by releasing tension, judgment, and overthinking—not by piling it on." "Educated people buy more. Educate your leads through that sequence of emails, texts, calls, voicemails, etc. It's not buy, buy, it's educate, educate, educate." "Persistence is a measure of your self-esteem. Do you persist? Do you feel like you deserve the business?" "Rule #1: Don't lose money. Rule #2: See Rule #1. Avoiding stupidity automatically places you in the top 1% because the rest of the crowd is too busy chasing brilliance." "Real wealth is built the old boring way, staying the course, math as the foundation." Actionable Takeaways Expand Your Drip Campaigns Beyond Email: Utilize a sequence of texts, voicemails, calls, and direct mail in addition to emails to maximize client engagement. Educate Relentlessly: Focus on teaching and adding value through every touchpoint. Selling comes after trust and knowledge are built. Create Tightly Defined High-End Offers: Help clients establish premium programs with clear outcomes and strong margins; research top players in competitive markets for proven frameworks. Test, Measure, and Refine: Track the performance of campaigns and offers, adjust based on data rather than gut feelings, and always aim for compounding marginal improvements. Motivate Action With Urgency & Scarcity: Build "windows of opportunity," enrollment periods, and limited-time bonuses to prompt decisions. Lead with Guarantees and Exclusivity: Structure guarantees (money-back, buyback, long-term, double-your-money-back) and consider exclusive tiers or bonuses to differentiate. Avoid Movement for Movement's Sake: Apply Buffett and Munger's principles: patience, compounding, and critical thinking beats frequent switching and chasing trends. Invest with Dollar Cost Averaging: For wealth outside business, consistently invest fixed amounts into the S&P index or bitcoin, regardless of market cycles, and avoid leverage. Segment Your Audience: Tailor messaging and offers based on client behaviors and demographics for better results. Prioritize Compounding Improvements: Focus on small gains across multiple areas—these add up exponentially in your business and wealth over time. Resources Mentioned * Profit Acceleration Software™ (by Karl Bryan) Powerful tool for coaches to demonstrate instant ROI to prospects. * AI Tools ChatGPT, Grok—suggested for generating campaign frameworks and optimizing messaging. * Books * The Inner Game of Tennis Key lessons on peak performance and mindset. * Jab, Jab, Jab, Right Hook by Gary Vee Framework for providing value before selling. * Thought Leaders Referenced * Warren Buffett & Charlie Munger—investing, wealth creation * Alex Hormozi—quantity discount strategies * Michael Burry—The Big Short, investing critical thinking * Peter Thiel—bitcoin's shifting competitive edge * Focused.com Karl Bryan's resource hub for business coaching strategies and Profit Acceleration Software™ demos: https://go.focused.com/profit-acceleration [https://go.focused.com/profit-acceleration] * The Six-Figure Coach Magazine Free subscription for actionable coaching insights: https://thesixfigurecoach.com/get-it [https://thesixfigurecoach.com/get-it] If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to take your coaching business and your wealth to the next level? Don't wait—visit Focused.com for more information on Profit Acceleration Software™ and join our community of high-performing coaches. 👉 Karl Bryan helps business coaches get clients. Period. For more guidance on attracting small business owners, hosting live events, and closing high-end coaching deals, go to: https://go.focused.com/profit-acceleration [https://go.focused.com/profit-acceleration] 👇 Get your free subscription to The Six-Figure Coach Magazine: https://thesixfigurecoach.com/get-it [https://thesixfigurecoach.com/get-it] 🔥 Be sure to subscribe, rate, and share the show https://podcasts.apple.com/us/podcast/id1477099279 [https://podcasts.apple.com/us/podcast/id1477099279] 🚀 Karl Bryan, Creator of Profit Acceleration Software™ Karl Bryan is on a mission: To help coaches and consultants get more clients through proven business operating frameworks, high-impact software, and the power of compounding growth. Get a demo of Profit Acceleration Software™ today: https://go.focused.com/profit-acceleration [https://go.focused.com/profit-acceleration]