Business of Coaching Workshop

Personal Training Client Retention: How to Reduce Churn with Niki Sims

Most coaches think growth means getting more clients. But if clients are leaving just as quickly as they come in, the real problem may be retention. Niki Sims joins Andrew Jackson to talk about personal training client retention, reducing churn, and creating a better coaching experience from the first touchpoint through the long-term client relationship. They discuss why churn is like a leaky bucket, why exit surveys are useful but often too late, and why the onboarding process is one of the most important moments in the client journey. Niki explains how coaches can improve retention by setting clear expectations, delivering consistently, spotting early warning signs, and making clients feel seen before they start drifting away. They also cover missed workouts, motivation and enjoyment metrics, the importance of explaining programming decisions, and why value is about more than sets, reps, and technical feedback. If you coach clients in person or online, this conversation will help you keep clients longer, reduce churn, and build a more stable coaching business. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call [https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call] Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ [https://www.instagram.com/andrewbarbender/] X: https://x.com/AndrewBarBender [https://x.com/AndrewBarBender] Connect with Niki Instagram: https://www.instagram.com/niki.in.the.gym/ [https://www.instagram.com/niki.in.the.gym/]

Getting Started with Online Coaching Software: How to Launch Faster with TurnKey Coach

Getting started with online coaching software can feel overwhelming, especially when you are trying to move from spreadsheets, paper programs, or another coaching app into a more complete system. TurnKey Coach helps coaches simplify the process by focusing on what matters first: writing programs, coaching clients, reviewing workouts, communicating clearly, and building a repeatable onboarding process. Andrew Jackson explains how coaches can start faster by coaching themselves first, bringing on one trusted client, using the calendar and Connect page, and avoiding the trap of juggling multiple systems for too long. He also covers how coaches can think through service levels, client check-ins, onboarding, resources, and the transition from setup to real coaching. Learn how to launch faster, simplify your coaching workflow, and build an online coaching business around the way you actually coach. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call [https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call] Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ [https://www.instagram.com/andrewbarbender/] X: https://x.com/AndrewBarBender [https://x.com/AndrewBarBender]

How To Get Coaching Clients When You're Just Starting Out

Getting your first coaching clients is usually simpler than new coaches make it. You do not need a huge audience, a perfect website, or a fully built business before you start. You need a simple offer, real conversations, and enough structure to give someone a valuable first experience. CJ Gotcher joins the Business of Coaching Workshop to discuss how new coaches move from "zero to some" clients, why the beginning is more about sales than marketing, and how to find people who are already close enough to need your help. The conversation covers free and discounted first clients, referral momentum, pricing transitions, trial periods, and the "resentment factor" that tells a coach when the exchange needs to change. CJ also explains what a new coach actually needs before charging for coaching: a place to train, a clear way for clients to get started, basic waivers and red-flag awareness, and teaching progressions that help clients walk away knowing they learned something. Coaching confidence comes from coaching reps, not waiting until every detail feels perfect. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call [https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call] Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ [https://www.instagram.com/andrewbarbender/] X: https://x.com/AndrewBarBender [https://x.com/AndrewBarBender]

How Matt Jolly Built a 100+ Client Semi-Private Gym Model

Matt Jolly, owner of Be Jolly Performance in Southern California, joins Andrew Jackson for a Business of Coaching Workshop on building a semi-private gym model, growing past the early "amateur hour" stage of business, and using better systems to serve more clients without drowning in programming. Matt opened his gym in 2020 after training clients in their homes during COVID. The first couple years were mostly survival mode, but mentorship helped him understand leads, marketing, financials, and the business side of coaching. From there, Be Jolly Performance grew into a 100+ client operation built around semi-private training, private coaching, and athlete development. This conversation covers how Matt transitioned from one-on-one coaching into a semi-private model, how he manages adult and athlete sessions, and why relationship-building matters more than obsessing over programming details. Matt also explains how switching from paper and Google Docs to TurnKey Coach helped him save hours every month, streamline custom programming, and give his coaches and clients a better system to work from. Matt's story is especially useful for coaches who are good at coaching but still learning how to run a business. He talks openly about getting help, avoiding costly mistakes, staying focused instead of chasing shiny objects, and using systems to buy back time so he can focus more on marketing, growth, and delivering a better client experience. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call [https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call] Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ [https://www.instagram.com/andrewbarbender/] X: https://x.com/AndrewBarBender [https://x.com/AndrewBarBender] Connect with Matt Instagram: https://www.instagram.com/bejolly.performance/ [https://www.instagram.com/bejolly.performance/]

Coaching Business Software: Sell Programs, Courses, and Coaching in One Place

Coaches need more than programming and workout feedback to build a sustainable business. They need a way to sell, onboard, educate, communicate, and deliver different offers without manually rebuilding the process every time someone signs up. In this episode of the Business of Coaching Workshop, Andrew Jackson walks through new TurnKey Coach features built to help coaches sell programs, courses, templates, merch, in-person services, and coaching products from one place. He demos the store, custom product flows, course tools, resource libraries, community channels, and leaderboard ideas for challenges and groups. The conversation also covers how coaches can use courses and resources to stop repeating the same explanations, how custom onboarding improves the client experience, and why community can support lower-touch coaching offers. Andrew also discusses pricing, value, and why coaches should stop thinking of their service only as hourly labor. Learn how coaching business software can help you sell more than 1:1 coaching, build scalable offers, and create a better client experience without adding more manual work. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call [https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call] Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ [https://www.instagram.com/andrewbarbender/] X: https://x.com/AndrewBarBender [https://x.com/AndrewBarBender]