Business of Events

Business of Events Episode 14

the events industry. As we journey from traditional face-to-face encounters to the rising trend of virtual platforms, our guest shares valuable insights on both realms. Post-pandemic, as the world leans towards In Real Life (IRL) experiences once again, how will this dynamic industry reshuffle? Together, we uncover the challenges faced by the industry and how they parallel other sectors, emphasizing the importance of evolving reactions and proactive solutions. With a special focus on sustainability, ROI, and the transformative power of technology and business models, this episode offers a visionary perspective on an industry poised for monumental change.    Episode Highlights:   * Special guests * Evolution of the events industry: from in-person events to the advent of virtual platforms. * Reflecting on post-pandemic IRL anxiety and the anticipated reshuffling of event formats. * Addressing industry challenges, from sustainability to ROI measurement. * The counter-narrative on events and sustainability: one event versus multiple flights. * Role of technology as a solution provider in the ever-evolving events sector. * Exploring new business models to adapt to the changing times. * The unwavering optimism for the future of the events industry despite foreseeable bumps.   Tune in to delve deeper and be part of the conversation around the vibrant future of the events industry!   Get a free sneak peek [https://leaderpass.com/pass/businessofevents/preview] into the full masterclass course on Leaderpass.

Business of Events Episode 13

In this riveting episode, dive deep into the dynamics of M&A, event valuations, and the evolving landscape of events in the post-pandemic era. Unravel the intricacies of valuing assets, the shift toward digital revenue, and the perspective of tech-backed companies in the realm of face-to-face interactions. Plus, discover how to capitalize on future opportunities from those at the very forefront of the industry.   Episode Highlights:   * Special guests * The future of M&A in the events industry and the relevance of valuation multiples. * How recent global disruptions have affected asset valuations and the challenges they bring. * The importance of growth opportunities and their correlation with valuation multiples. * Distinguishing between different revenue categories and the premium on digital revenue. * The dilemma tech companies face when broaching the topic of IRL face-to-face events with software-centric investors. * Charlie McCarthy's advice on building equity in the events and technology sector and the significance of data-driven insights. * An exclusive offer for a masterclass with Marco and the experts featured, coupled with continuing education credits through the EIC.   Tune in now for an enlightening conversation that promises to change how you view the events industry!   Get a free sneak peek [https://leaderpass.com/pass/businessofevents/preview] into the full masterclass course on Leaderpass.

Business of Events Episode 12

In this captivating episode, journey through the intricate web of technology, innovation, and the ever-evolving event industry with our insightful host Marco Giberti. As we plunge into a post-COVID world, learn about the seismic shifts that are challenging traditional event models and how technology is fast becoming the bridge between past practices and future success. With the backdrop of Quest X's transformative journey over the past three and a half years, our host reveals the importance of understanding audience needs, strategic partnerships, and the powerful synergy of live events and tech. Delve deep into this comprehensive masterclass, now approved for continuing education credits through the EIC. Tune in and ready yourself for the new age of event planning and execution.   Episode Highlights: * Special guests * Deep dive into Quest X's transition pre and post-COVID, and their strategic embrace of technology. * The subtle and not-so-subtle signs that the event industry was ripe for tech disruption. * The power of data-driven events and continuous audience engagement. * A thought-provoking perspective on the "buy, build, or partner" dilemma faced by event companies. * The enlightening analogy of events as the original social networks. * Real-world insights on the erratic ups and downs of event tech startups during the pandemic. * A call to arms for industry leaders: a mix of bravery, pragmatism, and patience as we navigate the "Wild West" phase of event technology.   Tune in to enrich your understanding and navigate the future of the event industry with foresight and skill. See you in the next episode!   Get a free sneak peek [https://leaderpass.com/pass/businessofevents/preview] into the full masterclass course on Leaderpass.

Business of Events Episode 11

In this captivating episode, Marco explores the intricate intersection of event planning and technology. Featuring insightful conversations with industry giants Julius Solaris, founder of Bold Push, and Denzel Rankin, CEO of AMR International, we unravel the ever-evolving role of tech in events. From the hands-on nature of event planning to the disruptive tendencies of Silicon Valley's SaaS solutions, this discussion illuminates the challenges and opportunities lying ahead for the events industry. As technology accelerates its presence in our daily lives, how can event organizers harness its power? Tune in to discover how tech could revolutionize your next event.   Episode Highlights: * Special guests  * The delicate balance between the artisanal nature of event planning and the transactional tendencies of new tech propositions. * The emerging trend of hybrid events, combining local and streamed content for a rich global experience. * The need for event planners to stay updated with the latest tech to optimize their offerings. * Revisiting 2017's forecast of the event industry’s transformation due to technology. * The complexity in identifying the right tech solutions that can truly elevate an event. * A glimpse into how exponential technologies have transformed various industries and what it means for event planning.   Step into the future of events by understanding the role of technology today. Don't miss out!   Get a free sneak peek [https://leaderpass.com/pass/businessofevents/preview] into the full masterclass course on Leaderpass.

Business of Events Episode 10

Welcome to another enlightening episode of the Business of Events Podcast, where we dive deep into the ever-evolving world of event management. This episode features an invigorating discussion between industry experts on how to adapt and scale your event business in a digital age. From the resilience of traditional trade show models to the promising future of digital events and year-round engagement, our experts dissect the strategies and tools essential for success in today’s hybrid event environment.   In a special segment, we explore the importance of providing quality education, creating thoughtful activations, and maintaining a 365-day approach to keep your events fresh and valuable. Whether you are an entrepreneur, investor, or event organizer, you won't want to miss this episode, packed with insights and actionable tips for revamping your event business.   Episode Highlights:   * Special guests  * Why the conventional model of selling booths is still profitable but needs innovation to stay fresh. * How the pandemic has proven the viability of digital platforms for education-focused and meeting-focused events. * The debate on whether to integrate a year-round engagement model into your event business and why some are skeptical. * Why face-to-face interactions are invaluable, and the role they play in building loyalty and trust. * The priority levels of customer contact methods, from face-to-face interactions to emails, and why the former is paramount. * A guide to approaching a big decision like shifting your event business model through research and stakeholder consultation.   Unlock exclusive training content and even earn continuing education credits through the Events Industry Council EIC when you register at businessofevents.com. Tune in now to future-proof your event business!   Get a free sneak peek [https://leaderpass.com/pass/businessofevents/preview] into the full masterclass course on Leaderpass.