Cannonball Moments

The "silent killer" of great sales conversations

We always talk about right buyer, right question, right time…but there's one more piece nobody thinks about: the right location. If you ask the right question in the wrong place…you'll lose trust before you ever get the information you need. Today, I'll show you how asking the same question in a different location can completely change the response.

AI walks into a model home…

I'm always looking for new ways to sharpen our craft and challenge the process we teach every day. So here's a fun twist… AI just walked into my model home. I sat down with an AI-generated buyer, complete with a backstory I knew nothing about. Could I uncover what mattered most, set the agenda, and stay the pilot… or did AI try to take the wheel?

Are you in harmony with your buyer?

We talk about rapport all the time, but how often do we actually define it? This week's Friday Video breaks down what it really means to be in harmony with your buyer, how shared goals, shared paths, and clear roles turn a simple conversation into a true connection. And don't forget, our Meet & Greet Challenge deadline is November 5. We've upped the stakes: a $500 Southwest gift card, a $250 Marriott card, and dinner on us wherever you travel.

Master the Meet and Greet

Last week we built awareness around the meet and greet, and this week we bring it to life. We roleplay the process, break down the science behind it, and show exactly how to build rapport, earn trust, and become the pilot of every interaction.

Your Meet and Greet Isn't Working, Here's Why

Talking to customers isn't enough. We break down how to measure the true success of your meet and greet and what's missing if you're not closing consistently.