Coverbild der Sendung CODING CLINICAL CULTURE by SomeplaceGood.

CODING CLINICAL CULTURE by SomeplaceGood.

Podcast von Emma Hindmarsh Conan

Englisch

Kultur & Freizeit

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Mehr CODING CLINICAL CULTURE by SomeplaceGood.

The podcast for skin therapists, facialists, aestheticians and clinic owners who are done reading the industry and ready to lead it. Emma Hindmarsh Conan has spent 20+ years in beauty — watching trends land, watching businesses scale, and watching clinicians get buried in information that never quite becomes action. Coding Clinical Culture is the fix. Every episode, Emma takes what the industry is saying — the trends, the tech, the cultural moves, the science — and translates it into what it means for your clinic, your clients, and your growth. No theory for the sake of it. No trend reports that leave you nowhere. Just the pattern, the argument, and the exact next move. This is the podcast for the clinical beauty professional who's running a business, building an audience, and navigating an industry that never stops changing. Each episode runs 15-25 minutes — content-rich, commercially sharp, and built to be actionable before your next client walks in. Topics include experiential beauty retail, beauty tech from CES 2026, AI skincare personalisation versus clinical compounding, longevity and skin senescence, medispa trends, and the dermatology findings reshaping how we think about skin health and business. The industry talks. SomeplaceGood translates. Clinicians act. If you're a skin therapist, dermal clinician, facialist, medispa owner, or beauty business professional in Australia or anywhere in the skin industry — and you're ready to stop keeping up and start getting ahead — you're in the right place. For Skin. For Self. For Good. someplacegood.pro

Alle Folgen

26 Folgen

Episode Anti-Ageing Is Dead: Why Skin Clinics Need to Switch to Renewal Language Now Cover

Anti-Ageing Is Dead: Why Skin Clinics Need to Switch to Renewal Language Now

Anti-ageing language is costing you clients. Here's what a 20-year-old brand decision tells you about the next move for your clinic. The beauty industry has been fighting biology for decades. Fight ageing. Reverse the clock. Correct, repair, restore. And clinicians have been saying these words too — in consultations, on websites, in the content they post every week — without stopping to ask whether those words are actually working for their clients or against them. Here's what a trip to Los Angeles and a visit to one of the most scientifically rigorous skincare labs in the world made absolutely clear to me: the brands that are winning in 2026 are the ones that stopped fighting biology and started working with it. Not reversal. Not restoration. Renewal. More than 20 years ago, Dr Howard Murad started formulating for hormonally ageing skin. He named his retinol range Youth Renewal. In 2026, that original idea — biology is always renewing, even when it slows — is the entire future direction of the brand. The science was always there. The story is finally catching up. And that gap between science and story? It exists in your clinic too. In this episode, Emma Hindmarsh Conan unpacks what Murad's global rebrand signals for skin clinics and clinical beauty professionals in Australia — and what you can do about it this week. What's covered: Why renewal language works with your client's psychology where anti-ageing language works against it What happens when a heritage brand's science finally gets the story it deserves — and what that means for how you talk about your own expertise The difference between a client list and a community, and why it matters more than you think How to anchor your entire clinic communication around one idea — and why one thing told with depth beats ten things told loosely 3 specific actions to take this week: your language audit, your hero concept, and your community starting point This episode is for skin therapists, facialists, aestheticians, and clinic owners who are ready to stop using language that makes their clients feel anxious about their skin — and start building the kind of authority that makes clients stay. Coding Clinical Culture is the podcast for clinical skin professionals who want to turn industry trends into clinic action. Hosted by Emma Hindmarsh Conan, founder of SomeplaceGood.Pro. Find more at someplacegood.pro

Gestern - 21 min
Super gut, sehr abwechslungsreich Podimo kann man nur weiterempfehlen
Super gut, sehr abwechslungsreich Podimo kann man nur weiterempfehlen
Ich liebe Podcasts, Hörbücher u. -spiele, Dokus usw. Hier habe ich genügend Auswahl. Macht 👍 weiter so

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