Communicating Earth

Fuzieh Jallow, CEO and Founder Terra40

Fuzieh Jallow, CEO and Founder at Terra40, talks to Tom Clark. Fuzieh describes herself as a “strategic architect” who supports the work of climate advocacy organisations in global forums. She says her business, Terra40, is the agency “I wish I had hired” when she was Senior Director at Environmental Defense Fund seeking to influence at the highest levels of policy making.  In this fascinating conversation she shares her experience and learning - from recent experiences stewarding a delegation of 11 representatives for 57 Afro-descended organisations at the first International Conference on Transition Away from Fossil Fuels, to her professional advice for those at the start of their careers in climate advocacy.  Listen to learn more about Fuzieh’s expert approaches to: * Developing cultural intelligence * Teaching the public about their pathways to power * Nurturing authentic relationships * Measuring success at global forums. Fuzieh shares what works when it comes to getting the right people - those who are often excluded but who have the most at stake in the climate crisis - to the negotiating table, fully prepared and ready to make change. Recommended book or film: An Inconvenient Truth by Al Gore https://en.wikipedia.org/wiki/An_Inconvenient_Truth [https://en.wikipedia.org/wiki/An_Inconvenient_Truth]  Follow Fuzieh Jallow at: LinkedIn [https://www.linkedin.com/in/fuzieh-j-706090334/] Additional Notes: Terra40 - https://terra40.com/ [https://terra40.com/] Environmental Defense Fund - https://www.edf.org/ [https://www.edf.org/]  International Conference on Transition Away from Fossil Fuels - https://en.wikipedia.org/wiki/International_Conference_on_Transitioning_Away_from_Fossil_Fuels [https://en.wikipedia.org/wiki/International_Conference_on_Transitioning_Away_from_Fossil_Fuels]  Dr Beverly Wright - https://dscej.org/beverly-wright/ [https://dscej.org/beverly-wright/]  Deep South Centre for Environmental Justice - https://dscej.org/ [https://dscej.org/]  Africa Rising: Youth and Climate Justice - https://www.worldwide-climate-ed.org/africa-rising [https://www.worldwide-climate-ed.org/africa-rising] Ground News - https://ground.news/ [https://ground.news/]  People’s Climate Vote 2024 - https://peoplesclimate.vote/ [https://peoplesclimate.vote/]  Released: 20 May 2026 Run Time: Approximately 48 minutes Listen on: Spotify | Apple Podcasts | YouTube

Rob Cooper, Host, Climate Unf*cked Podcast

Description: Rob Cooper, host of the Climate Unf*cked podcast speaks to Tom Clark, host of Communicating Earth podcast.  Rob launched his podcast last year after an ayahuasca “moment” in Bolivia in 2022. In this discussion he shares what he’s learned so far including: * Using a podcast as a "knowledge cartilage" to support the basic "bones" of climate science * The power of a  provocative name * Using humour to find common ground * The power of authenticity over production polish * LinkedIn strategy for promoting a podcast Listen to Rob Cooper’s tips on how to create podcast content that cuts through the noise to reach your audience and walks the line between pro-comms and authenticity - whilst landing climate messaging and sparking action. Connect with Rob on LinkedIn: https://www.linkedin.com/in/rob-coop/ [https://www.linkedin.com/in/rob-coop/] Recommended book: Speaking To My Daughter About the Economy by Yanis Varoufakis https://www.yanisvaroufakis.eu/books/talking-to-my-daughter-about-the-economy-a-brief-history-of-capitalism/ [https://www.yanisvaroufakis.eu/books/talking-to-my-daughter-about-the-economy-a-brief-history-of-capitalism/] Notes: Climate Unf*cked podcast - https://climateunfucked.substack.com/ [https://climateunfucked.substack.com/]  The Big Bang Theory - https://en.wikipedia.org/wiki/The_Big_Bang_Theory [https://en.wikipedia.org/wiki/The_Big_Bang_Theory] Kevin Anderson - https://climateuncensored.com/ [https://climateuncensored.com/] Carbon Brief - https://www.carbonbrief.org/ [https://www.carbonbrief.org/] The Third Door by Alex Banyan - https://alexbanayan.com/book/ [https://alexbanayan.com/book/] The Subtle Art of Not Giving a F*ck  by Mark Manson - https://markmanson.net/not-giving-a-fuck [https://markmanson.net/not-giving-a-fuck] Tim Ferris - https://tim.blog/podcast/ [https://tim.blog/podcast/] Outrage and Optimism - https://www.outrageandoptimism.org/ [https://www.outrageandoptimism.org/] Simon Clark - https://www.youtube.com/channel/UCRRr_xrOm66qaigIbwFLvbQ [https://www.youtube.com/channel/UCRRr_xrOm66qaigIbwFLvbQ] The Infinite Monkey Cage - https://www.bbc.co.uk/programmes/b00snr0w [https://www.bbc.co.uk/programmes/b00snr0w] The Graham Norton Show - https://www.bbc.co.uk/programmes/b006xnzc [https://www.bbc.co.uk/programmes/b006xnzc] Reform Radio - https://www.reformradio.co.uk/ [https://www.reformradio.co.uk/] Released: 13 May 2026 Run Time: 53 minutes Listen on: Spotify | Apple Podcasts | YouTube

Phil Korbel, Co-Founder of The Carbon Literacy Project

Phil Korbel, Co-Founder of The Carbon Literacy Project, talks to host Tom Clark in the latest episode made by and for climate communicators.  Phil is a global leader in climate education and The Carbon Literacy Project has trained more than 160,000 people in more than 14,000 organisations including BBC, Department for Business Energy and Industrial Strategy, NHS, Patagonia and many more. Phil shares his mission to: * Embed climate education as a core workplace competence * Use a flexible learning framework to scale training  * Tackle confirmation bias and our innate limited psychological bandwidth for disruption * Reframe climate action as a way to lower costs, minimise risk, and thrive. If he could get us to do one thing differently as communicators it would be to “drop the polar bears” and focus on personal, local stories that align with people's existing values. Recommended Book: "Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change" by George Marshall https://www.bloomsbury.com/uk/dont-even-think-about-it-9781632861023/ [https://www.bloomsbury.com/uk/dont-even-think-about-it-9781632861023/]  Follow Phil Korbel at: https://www.linkedin.com/in/phil-korbel-2425264/ [https://www.linkedin.com/in/phil-korbel-2425264/]  Additional Notes: * Carbon Literacy Project - https://carbonliteracy.com [https://carbonliteracy.com] * Kris de Meyer -https://www.krisdemeyer.com/ [https://www.krisdemeyer.com/]  * Katherine Hayhoe  - https://katharinehayhoe.com/ [https://katharinehayhoe.com/]  * Years and Years - https://www.bbc.co.uk/programmes/m000539g [https://www.bbc.co.uk/programmes/m000539g]  * Under Salt Marsh - https://en.wikipedia.org/wiki/Under_Salt_Marsh [https://en.wikipedia.org/wiki/Under_Salt_Marsh] * Carbon Brief - https://www.carbonbrief.org/ [https://www.carbonbrief.org/]  * The Sheep Look Up - https://en.wikipedia.org/wiki/The_Sheep_Look_Up [https://en.wikipedia.org/wiki/The_Sheep_Look_Up]  Released: 6 May 2026 Run Time: 48 minutes

Lucia Schweigert, Strategic Director, Life Size

How to communicate complex climate technology like a human being Nathaniel Walters speaks with Lucia Schweigert, Strategic Director at climate tech communications agency Life Size. A former flamenco dancer turned climate communicator, Lucia explains how storytelling, strategy and human psychology shape the adoption of climate technologies. Hear Lucia’s experience of: * Using communications to help climate startups scale to global companies * Translating complex science into messages that human beings can understand * Bridging the gap between climate tech engineers and investors - so stories connect Lucia argues that effective communication isn’t “a nice extra”, it’s essential. Because if climate technologies aren’t understood, invested in, and adopted, they won’t scale fast enough to transform the industries that drive the climate crisis. Connect with Lucia on LinkedIn https://www.linkedin.com/in/luciaschweigert/ [https://www.linkedin.com/in/luciaschweigert/] Life Size https://www.linkedin.com/company/life-size-media [https://www.linkedin.com/company/life-size-media] Recommended book: “How to Feed the World” by Vaclav Smil: https://vaclavsmil.com/book/how-to-feed-the-world/ [https://vaclavsmil.com/book/how-to-feed-the-world/]  Additional notes:  Life Size: https://lifesizemedia.com/ [https://lifesizemedia.com/] Kempower: https://kempower.com/ [https://kempower.com/] Synhelion: https://synhelion.com [https://synhelion.com] Sustainable Air Fuel (SAF): https://flightfree.co.uk/post/the-trouble-with-saf/ [https://flightfree.co.uk/post/the-trouble-with-saf/] David Attenborough: https://es.wikipedia.org/wiki/David_Attenborough [https://es.wikipedia.org/wiki/David_Attenborough] Nina Harjula: https://www.linkedin.com/in/ninamariaharjula/ [https://www.linkedin.com/in/ninamariaharjula/]  Chris Wedding’s Climate CEOs newsletter: https://entrepreneursforimpact.substack.com/about [https://entrepreneursforimpact.substack.com/about] Bloomberg’s Green Daily: https://www.bloomberg.com/account/newsletters/green-daily [https://www.bloomberg.com/account/newsletters/green-daily] Released: 29 April 2026 Run time: 55m Listen on: Spotify | Apple Podcasts | Youtube

John Marshall, Founder and CEO, Potential Energy Coalition

Can you “sell” climate action like a product? In this episode, John Marshall, the founder of Potential Energy Coalition, makes the case that the barrier to climate progress isn’t awareness, it’s relevance. Drawing on the deep data of digital advertising and longitudinal studies tracking millions of people, he explores why climate messaging underperforms - and what actually moves people to act. John’s work starts with the audience’s life: their bills, their kids, their taxes. His research shows that “soft support” for climate action is already high - but fragile. He argues that the difference between apathy and urgency often comes down to one thing: whether communicators connect climate to everyday consequences. This conversation is packed with practical tactics and a challenge: * A surprisingly successful Super Bowl ad  * A powerful rule—“say the consequence within five words of climate change” * If the cost of building public support is falling fast, what’s stopping us from scaling it? It’s about treating climate communication as a system you can measure, test and win. Recommended book: The Sixth Extinction by Elizabeth Kolbert Follow John Marshall at https://www.linkedin.com/in/john-marshall-1a61b516/ [https://www.linkedin.com/in/john-marshall-1a61b516/] Additional notes:  Potential Energy Coalition - https://www.potentialenergycoalition.org/ [https://www.potentialenergycoalition.org/] Email Potential Energy Coalition your questions at - info@potentialenergycoalition.org [info@potentialenergycoalition.org] Five Simple Shifts for Climate Communication in 2026 - https://potentialenergycoalition.org/2026-climate-change-communicators-guide-five-key-shifts/ [https://potentialenergycoalition.org/2026-climate-change-communicators-guide-five-key-shifts/] Potential Energy Coalition’s That’s Interesting Newsletter - https://potentialenergycoalition.org/newsletter/ [https://potentialenergycoalition.org/newsletter/] By The Time Super Bowl Ad -https://www.youtube.com/watch?v=8rnfywUFFSU [https://www.youtube.com/watch?v=8rnfywUFFSU] Swayable - https://www.swayable.com/ [https://www.swayable.com/] Yale Program on Climate Change Communication - https://climatecommunication.yale.edu/ [https://climatecommunication.yale.edu/] We Mean Business Coalition  - https://www.wemeanbusinesscoalition.org/ [https://www.wemeanbusinesscoalition.org/] Outrage + Optimism Podcast - https://www.outrageandoptimism.org/ [https://www.outrageandoptimism.org/] Released: 22 April 2026 Run time: 48m Listen on: Spotify [https://open.spotify.com/episode/7MdOcC7Pq23h0h1IeU2Uvi] | Apple Podcasts | Youtube [https://youtu.be/drb1J54UFNI]