Business Therapy™ With Joké

Episode 52 - The Five Fs of a Rich Life, Faith, Family, Fitness, Finances and Fun With Tyler Osborne | Business Therapy™

In today’s episode, I’m joined by Tyler Osborne for a conversation that goes far beyond money. We explore what it can look like to build a life that feels whole, not just financially successful, but grounded in faith, family, health, and joy. Tyler shares his framework of the “Five Fs” - Faith, Family, Fitness, Finances and Fun, and how each one can support the others. Because often, when one area starts to feel off, it tends to show up in other parts of life too. We talk about the relationship many of us have with money, how small shifts in habits can create more clarity and what it might look like to approach finances from a place of intention rather than pressure. There’s also a thoughtful conversation around balance or creating your own version of it and how success can feel very different when it includes presence, energy and space to actually enjoy your life. Here’s what we covered ✅ The “five Fs” framework and how each area connects ✅ A different perspective on money as a tool, not the end goal ✅ How budgeting can feel more like clarity than restriction ✅ The idea of building habits that support your financial growth over time ✅ Why income alone doesn’t always reflect financial stability ✅ What it can look like to transition into entrepreneurship with more intention ✅ The role of structure and self-accountability when you’re working for yourself ✅ How creating space for fun can support your overall wellbeing ✅ The connection between stress, health, and daily habits ✅ The possibility of making small progress across different areas of life, consistently Tyler also shares parts of his personal journey, growing up in a challenging environment, how sports played a role in shifting his path, and how he found his way into financial education after noticing how deeply money impacts relationships. One of the reminders that stayed with me from this conversation is this: Being “rich” can mean more than just money, it can look like feeling whole in the areas of life that matter to you. Because when your life feels supported across different areas, your relationships, your health, your mindset, your finances, things tend to move differently. If you’ve been feeling stretched, thinking about your relationship with money, or simply wanting a more balanced way of approaching success, this episode offers a perspective that feels both practical and grounding. About Tyler Osborne Tyler Osborne is a financial expert, entrepreneur and host of the Money Master Podcast. He focuses on helping individuals and families build healthier financial habits and create more structure around their money, in a way that supports a more balanced and intentional life. Connect with Tyler Osborne: Website: moneymasternation.com [https://moneymasternation.com/]LinkedIn: www.linkedin.com/in/tyler-osborne [https://www.linkedin.com/in/tyler-osborne-854064a0]Instagram: www.instagram.com/moneymaster408 [https://www.instagram.com/moneymaster408/] TikTok: www.tiktok.com/@moneymaster408 [http://www.tiktok.com/@moneymaster408]Youtube: www.youtube.com/@moneymasternation [https://www.youtube.com/@moneymasternation] 💼 Explore Business Therapy™ If you’d like support while building your business, Business Therapy™ is a space designed to help you move forward with more clarity, confidence and grounded support as you navigate growth. Learn more at www.jokedurojaiye.me [http://www.jokedurojaiye.me]  📖 Download the Free Unmute Yourself Discussion Guide If this episode resonated with you, you can download the free Unmute Yourself Book Club Discussion Guide for deeper reflection and more intentional conversations around voice, visibility, growth, and purpose. Click here to download. Click here to download. [https://www.jokedurojaiye.me/soul] 📖 Read the book, Unmute Yourself Unmute Yourself explores identity, voice, growth, and becoming the version of yourself that can hold what you’re building. you can order here [https://www.jokedurojaiye.me/books]. If you’ve read Unmute Yourself and it resonated, then please leave a review here [https://www.amazon.com/dp/B0GBRNLZVB#customerReviews].

Episode 51 - Good Idea, Now What? With Charles Lee | Business Therapy™

In today’s episode, I’m joined by Charles Lee, founder of Ideation and author of Good Idea, Now What? for a conversation about what it really takes to move from vision to execution. So many people are walking around with ideas they can’t stop thinking about… but turning an idea into something real is a completely different journey. Charles shares what he’s learned from working with major brands, building businesses and helping people bridge the gap between inspiration and implementation. We talk about the tension between dreaming big and actually starting, the fear that comes with putting your ideas into the world and why action matters more than perfection. There’s also an honest conversation about branding, visibility, documenting your ideas and how to stop overcomplicating the beginning stages of building something meaningful. Here’s what we covered ✅ Why ideas without action stay stuck as potential ✅ The difference between proof of concept and proof of value ✅ How to know if your idea is actually solving a real problem ✅ Why documenting your vision matters more than keeping it in your head ✅ A simple approach to structuring your business ideas without overwhelm ✅ The role branding plays in building trust and visibility ✅ Why you do not need to appeal to everyone to build something successful ✅ The importance of feedback, momentum, and staying in motion ✅ How to start small while still honoring a big vision ✅ What it means to intentionally design a life, not just a business Charles also shares parts of his personal journey, from growing up in a Korean immigrant family of entrepreneurs to becoming a professor, and eventually building a company centered around execution and creative strategy. One of my favorite reminders from this conversation was this: Dream big. Start small. Keep moving. Because sometimes the biggest thing standing between us and the life we want is waiting until we feel fully ready. If you’ve been sitting on an idea, overthinking your next move, or feeling stuck between vision and execution, this episode will give you something practical and grounding to hold onto. About Charles Lee Charles Lee is the founder of Ideation, a company focused on execution, implementation, and creative strategy. He has worked with brands including Google, Toms and Toyota. Born in Korea and raised in the United States, Charles began his career as a college professor before transitioning into entrepreneurship and brand strategy. He is also the author of Good Idea, Now What? and his upcoming book, Design Your Good Life. About the book - Good Idea. Now What? Good Idea. Now What? explores how ideas can move from inspiration to action through creativity, planning and meaningful collaboration. With practical insights on overcoming setbacks, building support and communicating ideas effectively, the book offers an encouraging guide for turning concepts into something impactful and real. Connect with Charles Lee: Buy Book Here: 👉 www.amazon.in/Good-Idea-Now-What-Execution/dp/1118163990 [https://www.amazon.in/Good-Idea-Now-What-Execution/dp/1118163990]Website: www.charlestlee.com [https://www.charlestlee.com/]LinkedIn: www.linkedin.com/in/charlestlee [https://www.linkedin.com/in/charlestlee]Instagram: www.instagram.com/charlestlee [https://www.instagram.com/charlestlee]Facebook: https://www.facebook.com/charlestlee [https://www.facebook.com/charlestlee]Twitter: x.com/charlestlee [https://x.com/charlestlee]Youtube: www.youtube.com/@charlestlee [https://www.youtube.com/@charlestlee]LinkedIn: www.linkedin.com/in/charlestlee   [http://www.linkedin.com/in/charlestlee] 💼 Explore Business Therapy™ If you’d like support while building your business, Business Therapy™ is a space designed to help you move forward with more clarity, confidence, and support while navigating growth. Learn more at www.jokedurojaiye.me [http://www.jokedurojaiye.me] 📖 Download the Free Unmute Yourself Discussion Guide If this episode resonated with you, you can download the free Unmute Yourself Book Club Discussion Guide for deeper reflection and conversations around voice, visibility, growth and purpose. Click here to download. [https://www.jokedurojaiye.me/soul] 📖 Read the book, Unmute Yourself Unmute Yourself explores identity, voice, growth, and becoming the version of yourself that can hold what you’re building. you can order here [https://www.jokedurojaiye.me/books]. If you’ve read Unmute Yourself and it resonated, then please leave a review here [https://www.amazon.com/dp/B0GBRNLZVB#customerReviews].

Episode 50 - I almost Quit At Episode 10, Lessons From Behind The Scenes | Business Therapy™

In today’s episode, we’re marking something really special… 50 episodes, listeners in 50 countries, and a journey that almost didn’t make it past episode ten. This one is a bit more personal. It’s a reflection on what it’s taken to keep showing up, especially in the seasons where the results weren’t obvious yet. We talk about that in-between space… where you’re doing the work, staying consistent, but not seeing immediate proof that it’s working. The kind of season that can make you question things, even when something meaningful is quietly taking shape. There’s also an honest look at what building something like this can involve. The time, the energy, and the behind-the-scenes moments that don’t always get seen. Here’s what we covered ✅ What 50 episodes and 50 countries can represent beyond the numbers ✅ The idea of unseen growth and why it can feel confusing ✅ The bamboo tree analogy and slow, quiet progress ✅ What it can feel like to keep creating without immediate feedback ✅ The difference between evolving and feeling like you’re getting it wrong ✅ Some of the quieter challenges that come with building in public ✅ The real cost behind consistency ✅ A way to think about whether you’re still developing or ready to step away ✅ A glimpse into what’s coming next We also touch on how things can evolve over time. What started in one space gradually expanded into something broader, not as a correction, but as a natural deepening of the message. If you’ve been in a season where things feel quiet or unclear, this might give you something to sit with. This episode is for the creative who is still showing up… even when it’s not fully clear where it’s leading yet. 💼 Explore Business Therapy™ If you’d like support while you build, this could be a space to explore. Inside Business Therapy™, the focus is on helping you move forward with clarity, while having someone in your corner who can reflect and support what you’re creating. Learn more at www.jokedurojaiye.me [http://www.jokedurojaiye.me] 📖 Download the Free Unmute Yourself Discussion Guide If this episode resonated with you, download the free Unmute Yourself Book Club Discussion Guide for deeper reflection and meaningful conversations around voice, growth, purpose, and visibility. Click here to download. [https://www.jokedurojaiye.me/soul] 📖 Read the book, Unmute Yourself This book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows, you can order here [https://www.jokedurojaiye.me/books]. If you’ve read Unmute Yourself and it resonated, then please leave a review here [https://www.amazon.com/dp/B0GBRNLZVB#customerReviews].

Episode 49 - You’re Not Stuck… You’re in the Wrong Room | Business Therapy™

In today’s episode, we’re talking about something that can quietly shape your growth more than we realise… the room you’re in and the people around you. Because you can be doing everything “right”… working on yourself, learning, showing up… and still feel like nothing is really moving. And sometimes, it’s not about you. It can be about the environment you’re trying to grow in. This episode explores what it can look like to be in the wrong room. The kind of space where your vision isn’t fully seen, where doubt feels louder or where what you’re building doesn’t quite have anywhere to land yet. We also talk about the idea of borrowed belief. How in certain seasons, especially early on, it’s not always about having full confidence in yourself. Sometimes, it’s about being around someone who can see what you can’t yet… and letting that support carry you for a while. Here’s what we covered ✅ Why you can be doing the work and still feel stuck ✅ The question to sit with: who believes in you? ✅ How one person’s belief can shift what feels possible ✅ The idea of borrowed belief and how it grows over time ✅ How your environment can quietly influence your capacity ✅ The difference between real support and surface encouragement ✅ Why some well-meaning people can still feel limiting ✅ A gentle way to reflect on the spaces you’re currently in We also touch on how easy it is to assume you just need more motivation or strategy, when sometimes a shift in environment can change how everything feels and moves. If you’ve been feeling a bit stuck despite doing your best, this might be something to sit with. Not as pressure to change anything immediately, but as a different lens to look through. This episode is for the creative who’s growing and starting to notice that their current space might not fully support where they’re going next. You’re not behind. It might just be the room. 💼 Explore Business Therapy™ If you’d like support while you build, this could be a space to explore. Inside Business Therapy™, the focus is on helping you move forward with clarity, while having someone in your corner who can reflect and support what you’re creating. Learn more at www.jokedurojaiye.me [http://www.jokedurojaiye.me]  📖 Read the book, Unmute Yourself This book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows, you can order here [https://www.jokedurojaiye.me/books].

Episode 48 - Why Selling Feels So Hard. You Don’t Lack The Skills, You Need A Mindshift | Business Therapy™

In today’s episode, we’re talking about why selling can feel so uncomfortable for so many creatives and entrepreneurs, even when you’re more than capable. Because here’s the truth: you’ve been selling your entire life… just not for yourself. This episode explores what’s really happening when you freeze at the idea of selling your own work. It’s not about your skills, your offer, or your experience. It often comes back to what you believe about your value once you’re no longer operating under someone else’s name, title, or brand. We walk through the shift that happens when you move from employee to business owner, why everything can suddenly feel heavier, and how selling starts to feel personal in a way it didn’t before. This is about gently reconnecting to the results you already create and finding a way to talk about your work that feels natural instead of forced. Here’s what we covered ✅ Why you’ve likely been selling all along, even if it didn’t feel like it ✅ The difference between selling yourself and speaking to a solution ✅ How being inside someone else’s brand can blur your sense of ownership ✅ Why things can feel more intense when your work becomes personal ✅ The belief gap that tends to get in the way more than skill or strategy ✅ How proving yourself can feel draining, while demonstrating value can feel lighter ✅ Why people are often drawn to outcomes and transformation ✅ The identity shift from employee to business owner and what can come with it ✅ Ways to start rebuilding trust in your own value  ✅ A simple approach to selling through real conversations instead of pressure We also touch on how easy it is to focus on the visible parts of business, like logos, websites, or setting things up “properly,” and how those things can feel productive, even when the real work is happening underneath. The shift into business ownership often has less to do with structure and more to do with ownership of your own excellence. If you’ve ever felt confident in your role but unsure when it comes to putting a price on your own work, this conversation might resonate. Nothing about your skills disappeared. The environment just changed. And now, you’re learning how to hold that value in a new way. This episode is for the creative who knows they’re good at what they do but hesitates when it’s time to talk about it or charge for it. The one who can solve problems all day for others but feels a little unsure when it’s their name attached to the offer. You don’t need to become someone else to sell your work. It may simply be about reconnecting with the value that’s already been there and allowing yourself to speak to it a little more openly. 💼 Explore Business Therapy™ If you’re wanting to build your business from a place of clarity rather than fear, this could be a supportive place to start. Inside Business Therapy™, the focus is on helping creative women separate the math from the drama, so decisions feel clearer, systems feel more supportive and showing up in your business feels a little more steady and self-trusting. Learn more at www.jokedurojaiye.me [http://www.jokedurojaiye.me] 📖 Read the book, Unmute Yourself This book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows. If you’re ready to grow into the woman your next level requires, you can order here [https://www.jokedurojaiye.me/books].