Coverbild der Sendung Curation Conversations

Curation Conversations

Podcast von Multilocal

Englisch

Nachrichten & Politik

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Curation Conversations is a global thought-leadership platform that brings together industry perspectives, opinion pieces, podcasts, and event insights in one place. With curation at its core, the platform elevates the ideas and voices shaping a complex media ecosystem - from long-form interviews to editorial analysis. By spotlighting diverse viewpoints and distilling meaningful trends and perspectives, Curation Conversations aims to spark smarter dialogue, deepen understanding, and foster a sense of global connection across the industry and beyond.

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15 Folgen

Episode From Fandom to Outcomes: How Data, Attention and Context Are Reshaping Sports Advertising Dave Ajumobi, Two Circles Cover

From Fandom to Outcomes: How Data, Attention and Context Are Reshaping Sports Advertising Dave Ajumobi, Two Circles

In this episode of Curation Conversations, Dave Ajumobi, former professional athlete and Programmatic Lead at sports and entertainment marketing business Two Circles, explores how sports advertising is evolving in a more fragmented, data-driven media landscape.   From understanding fan behavior to delivering measurable business outcomes, Dave shares how curation and programmatic work together to bring greater context, control and efficiency to modern media strategies.   The conversation covers the rise of omnichannel activation across CTV, digital out-of-home and audio, the importance of authentic engagement with sports culture, and the growing opportunity in women’s sports. Dave also discusses the role of AI in programmatic, not as a replacement for human thinking, but as a tool to enhance it, and the need for more collaborative approaches to measurement.  Looking ahead to major global moments like the 2026 Football World Cup, this episode explores how brands can better connect fan attention with real commercial outcomes.

6. Mai 2026 - 38 min
Super gut, sehr abwechslungsreich Podimo kann man nur weiterempfehlen
Super gut, sehr abwechslungsreich Podimo kann man nur weiterempfehlen
Ich liebe Podcasts, Hörbücher u. -spiele, Dokus usw. Hier habe ich genügend Auswahl. Macht 👍 weiter so

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