Digital Hot Shots

Digital Hot Shots S3E4 I Snaha Facebooku, taktika pre TikTok, novinky na LinkedIne

Facebook: 0:50 Facebook denne zmaže cez milión falošných profilov https://spravy.pravda.sk/svet/clanok/542599-zuckerberg-facebook-denne-zmaze-cez-milion-falosnych-profilov/ [https://spravy.pravda.sk/svet/clanok/542599-zuckerberg-facebook-denne-zmaze-cez-milion-falosnych-profilov/] 1:18 Facebook dostáva tmavý režim https://touchit.sk/facebook-dostava-tmavy-rezim-zatial-iba-v-aplikacii-lite/276937 [https://touchit.sk/facebook-dostava-tmavy-rezim-zatial-iba-v-aplikacii-lite/276937 ] 1:46 Facebook poskytne rady a pomoc pre biznisy postihnuté plameňmi v Austrálii https://www.socialmediatoday.com/news/facebook-is-offering-free-advice-and-assistance-to-businesses-impacted-by-a/572426/ [https://www.socialmediatoday.com/news/facebook-is-offering-free-advice-and-assistance-to-businesses-impacted-by-a/572426/] Instagram: 2:22 Instagram zavádí nový odvolací proces pro deaktivované účty https://newsfeed.cz/instagram-zavadi-novy-odvolaci-proces-pro-deaktivovane-ucty/ [https://newsfeed.cz/instagram-zavadi-novy-odvolaci-proces-pro-deaktivovane-ucty/ ] Google: 3:19 Email Scam https://www.theverge.com/2020/2/17/21140911/email-scheme-google-adsense-bitcoin [https://www.theverge.com/2020/2/17/21140911/email-scheme-google-adsense-bitcoin ] 4:25 Nájdi obľúbenú filmovú lokáciu v mapách https://www.adweek.com/tv-video/googles-oscars-ad-shows-how-it-can-help-you-find-your-favorite-movie-locations/ [https://www.adweek.com/tv-video/googles-oscars-ad-shows-how-it-can-help-you-find-your-favorite-movie-locations/ ] LinkedIn: 5:09 LinkedIn spúšťa novú funkciu https://www.socialmediatoday.com/news/linkedin-launches-new-featured-section-on-profiles-to-highlight-key-achie/572483/ [https://www.socialmediatoday.com/news/linkedin-launches-new-featured-section-on-profiles-to-highlight-key-achie/572483/] Marketeris: 6:05 World Wildlife Fund TikTok: 6:58 Taktika na tvorbu na TikTok https://techcrunch.com/2020/02/17/leveraging-tiktok-for-growth/ [ https://techcrunch.com/2020/02/17/leveraging-tiktok-for-growth/ ] Kampaň: 7:52 Charita: ako využiť efektívne marketing https://www.marketingweek.com/battersea-dogs-cats-home-digital-transformation/ [https://www.marketingweek.com/battersea-dogs-cats-home-digital-transformation/]

Digital Hot Shots 3#3 I Algoritmus IG odhalený, nová sociálna sieť od Google a ďalšie novinky

Facebook: 0:34 Facebook bude mať vlastný súd https://dennikn.sk/1735476/facebook-bude-mat-vlastny-najvyssi-sud-oznamil-kto-mu-bude-sefovat/ [https://dennikn.sk/1735476/facebook-bude-mat-vlastny-najvyssi-sud-oznamil-kto-mu-bude-sefovat/ ] 1:17 Môže Facebook watch prekonať YouTube? https://digiday.com/media/youre-able-grow-audiences-much-faster-creators-facebook-watch-beats-youtube/ [https://digiday.com/media/youre-able-grow-audiences-much-faster-creators-facebook-watch-beats-youtube/ ] 3:10 Facebook narástol na 2.5 miliardy aktívnych uživateľov mesačne https://www.socialmediatoday.com/news/facebook-climbs-to-25-billion-monthly-active-users-but-rising-costs-imped/571358/ [https://www.socialmediatoday.com/news/facebook-climbs-to-25-billion-monthly-active-users-but-rising-costs-imped/571358/ ] 4:04 Clear History je dostupný globálne https://newsfeed.cz/nastroj-clear-history-je-dostupny-globalne/ [https://newsfeed.cz/nastroj-clear-history-je-dostupny-globalne/ ] 4:46 Facebook umožní registrovať stránky prinášajúce správy - vyššia relevancia informácii https://www.socialmediatoday.com/news/facebook-begins-registering-news-pages-in-europe-ahead-of-broader-rollout-o/571861/ [https://www.socialmediatoday.com/news/facebook-begins-registering-news-pages-in-europe-ahead-of-broader-rollout-o/571861/ ] Marketeris: 5:41 "Kreativita McDonalds: Ako pracovať naraz s viacerými influencermi" https://marketeris.sk [https://marketeris.sk ] Instagram: 6:55 Pred pár dňami Instagram na svojom účte Creators odpovedal na otázky ako funguje algoritmus https://newsfeed.cz/instagram-odpovidal-na-dotazy-ohledne-fungovani-sveho-algoritmu/ [https://newsfeed.cz/instagram-odpovidal-na-dotazy-ohledne-fungovani-sveho-algoritmu/ ] 8:55 Vizuálna prezentácia vašeho cestovania v IG stories https://newsfeed.cz/instagram-umisti-samolepku-map-do-stories/ [https://newsfeed.cz/instagram-umisti-samolepku-map-do-stories/] 9:12 Monetizácia IGTV sa blíži https://newsfeed.cz/monetizace-igtv-videi-se-blizi/ [https://newsfeed.cz/monetizace-igtv-videi-se-blizi/ ] 9:42 Instagram testuje nový nástroj na edit IG stories https://www.socialmediatoday.com/news/instagram-is-testing-a-new-trimming-tool-for-instagram-stories-clips/571963/ [https://www.socialmediatoday.com/news/instagram-is-testing-a-new-trimming-tool-for-instagram-stories-clips/571963/ ] Google: 10:07 Nová sociálna sieť od Google pre kreatívnych ľudí https://mobil.sk/clanok/3767-google-vytvoril-socialnu-siet-pre-kreativnych-ludi-ktori-sa-chcu-ucit-nove-veci [https://mobil.sk/clanok/3767-google-vytvoril-socialnu-siet-pre-kreativnych-ludi-ktori-sa-chcu-ucit-nove-veci ] 10:57 Zmeny v blokovaní reklám v Chrome môžu ovplyvniť YouTube https://marketingland.com/chromes-coming-changes-to-video-ad-blocking-could-impact-youtube-275480 [https://marketingland.com/chromes-coming-changes-to-video-ad-blocking-could-impact-youtube-275480 ] YouTube: 11:49 Aukčný systém reklám na YouTube https://www.mediaguru.cz/clanky/2020/02/reklamy-na-youtube-prechazeji-plne-do-programatiku/ [https://www.mediaguru.cz/clanky/2020/02/reklamy-na-youtube-prechazeji-plne-do-programatiku/ ] TikTok: 12:33 TikTok umožní uploadovať videá aj cez desktop https://www.socialmediatoday.com/news/tiktok-provides-option-to-upload-content-via-desktop/571867/

Digital Hot Shots 3#2 I YouTube dokumenty, TikTok bomby, Superbowl 2020 a ďalšie novinky

Google: 0:25 Zmena toho ako vyzerajú reklamy vo vyhľadávaní https://www.theverge.com/tldr/2020/1/23/21078343/google-ad-desktop-design-change-favicon-icon-ftc-guidelines [ https://www.theverge.com/tldr/2020/1/23/21078343/google-ad-desktop-design-change-favicon-icon-ftc-guidelines ] 1:16 Najnovšie obmedzenia od Google https://www.adweek.com/programmatic/google-is-about-to-make-life-harder-for-mobile-marketers-with-new-measurement-restrictions/ [https://www.adweek.com/programmatic/google-is-about-to-make-life-harder-for-mobile-marketers-with-new-measurement-restrictions/] 1:53 YouTube ide produkovať viac dokumentov a vlastnej tvorby https://www.adweek.com/tv-video/youtube-will-double-its-original-programming-in-2020-focusing-on-documentaries/ [https://www.adweek.com/tv-video/youtube-will-double-its-original-programming-in-2020-focusing-on-documentaries/ ] 2:31 The Clorox, firma, ktorá si zohnala influencerov, ktorí jej budú pomáhať s obsahom a reklamami https://digiday.com/marketing/influencer-advisory-board-clorox-changing-youtube-advertising-strategy/ [https://digiday.com/marketing/influencer-advisory-board-clorox-changing-youtube-advertising-strategy/ ] Facebook: 3:40 Facebook: nové video štatistiky a tipy https://newsfeed.cz/facebook-spousti-nove-video-statistiky-a-tipy/ [https://newsfeed.cz/facebook-spousti-nove-video-statistiky-a-tipy/ ] 4:34 Instagram začal testovať správy aj v desktop verzií https://www.theverge.com/2020/1/14/21063269/instagram-web-dm-test-launch-browser-access-messages-facebook [ https://www.theverge.com/2020/1/14/21063269/instagram-web-dm-test-launch-browser-access-messages-facebook ] 4:57 Instagram pridáva nový spôsob, ako nájsť a zdieľať príbehy, ktoré uvádzajú váš profil https://www.socialmediatoday.com/news/instagrams-adding-a-new-way-to-find-and-share-stories-that-mention-your-pr/570888/ [https://www.socialmediatoday.com/news/instagrams-adding-a-new-way-to-find-and-share-stories-that-mention-your-pr/570888/ ] TikTok: 5:35 Nascar upaľuje po TikToku https://www.adweek.com/digital/nascar-sets-a-fast-pace-in-its-first-three-months-on-tiktok/ [https://www.adweek.com/digital/nascar-sets-a-fast-pace-in-its-first-three-months-on-tiktok/ ] Marketeris: 6:58 Šéfom poroty je Pavel Hacker, registrácia končí 3. februára https://www.digitalpie.sk/ [ https://www.digitalpie.sk/ ] Zaujímavosti: 7:44 Netflix sa stal top značkou v UK https://www.marketingweek.com/netflix-overtakes-aldi-top-uk-brand/ [ https://www.marketingweek.com/netflix-overtakes-aldi-top-uk-brand/ ] 7:54 Nová kampaň GNC - snaha o zmenu vnímania https://www.adweek.com/brand-marketing/new-marketing-campaign-gnc-vitality/ [https://www.adweek.com/brand-marketing/new-marketing-campaign-gnc-vitality/ ] 9:09 Superbowl 2020 reklamy https://www.businessinsider.com/super-bowl-2020-all-the-commercials-that-will-run-in-2020-1#planters-22 [https://www.businessinsider.com/super-bowl-2020-all-the-commercials-that-will-run-in-2020-1#planters-22]

Digital Hot Shots 3 #1 I Rast LinkedInu, politická reklama na FB a ďalšie novinky

LinkedIn novinky: 0:28 LinkedIn rastie rýchlejšie ako sa očakávalo https://marketingland.com/linkedin-user-rate-to-grow-faster-than-expected-through-2023-274203 [ https://marketingland.com/linkedin-user-rate-to-grow-faster-than-expected-through-2023-274203 ] 1:01 LinkedIn Pages pridal nástroje na efektívnejšiu interakciu s ľuďmi https://marketingland.com/linkedin-pages-adds-tools-to-help-businesses-connect-with-users-in-more-personal-and-interactive-ways-274411 [https://marketingland.com/linkedin-pages-adds-tools-to-help-businesses-connect-with-users-in-more-personal-and-interactive-ways-274411 ] 1:37 Post ako stránka alebo ako užívateľ https://marketingland.com/linkedin-pages-adds-tools-to-help-businesses-connect-with-users-in-more-personal-and-interactive-ways-274411 [https://marketingland.com/linkedin-pages-adds-tools-to-help-businesses-connect-with-users-in-more-personal-and-interactive-ways-274411] 1:57 LinkedIn live-streaming https://marketingland.com/linkedin-pages-adds-tools-to-help-businesses-connect-with-users-in-more-personal-and-interactive-ways-274411 [https://marketingland.com/linkedin-pages-adds-tools-to-help-businesses-connect-with-users-in-more-personal-and-interactive-ways-274411 ] Google novinky: 2:34 YouTuberi začínajú sadiť 20 miliónov stromov po celom svete https://www.czechcrunch.cz/2020/01/youtuberi-vysazi-20-milionu-stromu-po-celem-svete-zacnou-v-ponicene-kalifornii-keni-a-jizni-indii/ [ https://www.czechcrunch.cz/2020/01/youtuberi-vysazi-20-milionu-stromu-po-celem-svete-zacnou-v-ponicene-kalifornii-keni-a-jizni-indii/ ] 3:54 Google ads predstavil simulátor cenových ponúk pre cieľovú návratnosť výdavkov na inzerciu https://marketingland.com/google-ads-enables-bid-simulator-for-target-roas-budget-simulator-for-maximize-clicks-conversions-274270 [ https://marketingland.com/google-ads-enables-bid-simulator-for-target-roas-budget-simulator-for-maximize-clicks-conversions-274270 ] Facebook novinky: 5:19 Nové efekty na IG https://newsfeed.cz/instagram-predstavuje-nove-efekty-boomerangu-a-rozlozeni-sablon/ 5:37 Facebook umožní ľudom odhlasovať sa z reklám https://marketingland.com/facebook-to-roll-out-new-user-controls-centered-on-custom-audience-list-data-274026 6:49 Facebook: väčšia kontrola nad politickými reklamami https://newsfeed.cz/facebook-da-uzivatelum-vetsi-kontrolu-nejen-nad-politickou-reklamou/ 8:20 Facebook odstupuje od plánov priniesť reklamy do whatsappu https://www.socialmediatoday.com/news/facebook-backs-off-on-plan-to-bring-ads-to-whatsapp/570641/ 8:56 Facebook pripravuje nakupovanie v živom vysielaní https://newsfeed.cz/facebook-pripravuje-nakupovani-v-zivem-streamu/  9:32 Digital pie prihlasovanie https://www.digitalpie.sk/

Digital Hot Shots 2#40 I Začínajú globálne miznúť lajky na Instagrame a ďalšie novinky

0:14 Twitter zabanuje politické reklamy https://edition.cnn.com/2019/10/30/tech/twitter-political-ads-2020-election/index.html [https://edition.cnn.com/2019/10/30/tech/twitter-political-ads-2020-election/index.html] 0:44 Google stáž https://careers.google.com/jobs/results/81681766873473734-business-intern-2020/?fbclid=IwAR0XF7BXqv_5GZZ9L6f5qv9FarGTmmBLKKkZ5eMIVRXyGu44dWjWGWq8qpM [https://careers.google.com/jobs/results/81681766873473734-business-intern-2020/?fbclid=IwAR0XF7BXqv_5GZZ9L6f5qv9FarGTmmBLKKkZ5eMIVRXyGu44dWjWGWq8qpM] 1:07 Nové logo Facebooku https://www.theverge.com/2019/11/4/20947854/facebook-new-logo-design-change-parent-company-instagram-whatsapp [https://www.theverge.com/2019/11/4/20947854/facebook-new-logo-design-change-parent-company-instagram-whatsapp] 1:20 Facebook oznámil, že bude limit na reklamy pre stránky, ktoré môžu bežať v rovnakom čase https://marketingland.com/facebook-to-limit-number-of-ads-pages-can-run-simultaneously-270449 [https://marketingland.com/facebook-to-limit-number-of-ads-pages-can-run-simultaneously-270449] 1:51 Spomalenie TikTok rastu https://www.theverge.com/2019/11/4/20948731/tiktok-bytedance-china-social-media-growth-users-decline-first-time [https://www.theverge.com/2019/11/4/20948731/tiktok-bytedance-china-social-media-growth-users-decline-first-time] 2:12 Už sa dá uploadnúť videá na TikTok aj z iných aplikácii https://marketingland.com/tiktoks-new-sdk-enables-video-uploads-from-other-apps-services-270540 [https://marketingland.com/tiktoks-new-sdk-enables-video-uploads-from-other-apps-services-270540] 2:44 3 nové nástroje na efektívnejšiu komunikáciu v Messengeri pre značky https://marketingland.com/brands-on-facebook-messenger-get-three-new-features-to-better-connect-with-customers-270343 [https://marketingland.com/brands-on-facebook-messenger-get-three-new-features-to-better-connect-with-customers-270343] 3:38 Afterparty, najlepšie agentúry v kategórii Economy https://marketeris.sk/clanok/digitalna-agentura-roka-2019-tu-su-najlepsie-agentury-v-kategorii-economy [https://marketeris.sk/clanok/digitalna-agentura-roka-2019-tu-su-najlepsie-agentury-v-kategorii-economy] 4:12 Instagram testuje skrývanie likes https://techcrunch.com/2019/11/08/instagram-hide-likes-us/ [https://techcrunch.com/2019/11/08/instagram-hide-likes-us/] 4:57 Instagram testuje nový video nástroj - Reels https://www.theverge.com/2019/11/12/20960916/instagram-facebook-tiktok-clone-tool-scenes-clips-jane-wong [https://www.theverge.com/2019/11/12/20960916/instagram-facebook-tiktok-clone-tool-scenes-clips-jane-wong] 5:25 Facebook vylepšil video metriky https://newsfeed.cz/facebook-upravuje-metriky-zobrazeni-videa/ [https://newsfeed.cz/facebook-upravuje-metriky-zobrazeni-videa/] 5:55 Ronaldo zarobil viac z platených IG postov ako z futbalu https://www.forbes.com/sites/niallmccarthy/2019/10/28/the-highest-earners-on-instagram-infographic/#15b0e1011110 [https://www.forbes.com/sites/niallmccarthy/2019/10/28/the-highest-earners-on-instagram-infographic/#15b0e1011110] 6:18 Selena Gomez - celý nový klip natočený na Iphone11 Pro https://petapixel.com/2019/10/23/selena-gomez-releases-new-music-video-shot-entirely-on-iphone-11-pro/ [https://petapixel.com/2019/10/23/selena-gomez-releases-new-music-video-shot-entirely-on-iphone-11-pro/] 6:53 The Žurnál pre kreatívcov https://thezurnal.sk/products/kreativec-sedmicka [https://thezurnal.sk/products/kreativec-sedmicka]