Digitising Events - UNSCRIPTED

AI: Two Years In. Is Anyone Else Seeing This?

In this video, I reflect on two years of utilising AI in various ways, from enhancing personal productivity to redesigning workflows around AI-centric work and what that means for our business.In many ways, I remain optimistic, but in other ways, I feel we need to act now if we are to align this technology for human benefit. Over the past two years, we have witnessed the transformative potential of Generative AI technologies, including GPT and Claude.How Large Language Models (LLMs) have evolved, and while they may not be the route to AGI, they are already powerful enough to impact businesses and jobs significantly. I go on to discuss the concept of 'Human in the Loop,' examining the need to reimagine knowledge work and apply AI to eliminate inefficiencies rapidly.00:00 [https://www.youtube.com/watch?v=M1wgtFvV1eE] Introduction and Purpose00:32 [https://www.youtube.com/watch?v=M1wgtFvV1eE&t=32s] The Evolution and Impact of LLMs01:37 [https://www.youtube.com/watch?v=M1wgtFvV1eE&t=97s] The Threat to Jobs and How to Adapt03:50 [https://www.youtube.com/watch?v=M1wgtFvV1eE&t=230s] Human Efficiency and AI Integration05:17 [https://www.youtube.com/watch?v=M1wgtFvV1eE&t=317s] Real-World Examples and AI Applications09:06 [https://www.youtube.com/watch?v=M1wgtFvV1eE&t=546s] The Concept of Human in the Loop12:32 [https://www.youtube.com/watch?v=M1wgtFvV1eE&t=752s] Reimagining Work with AI16:02 [https://www.youtube.com/watch?v=M1wgtFvV1eE&t=962s] Practical AI Adoption Strategies26:12 [https://www.youtube.com/watch?v=M1wgtFvV1eE&t=1572s] Conclusion and Future DirectionsBelow are some quotes I chose not to use in the video, which shows how large companies are viewing it as a way to wage war on jobs.Marianne Lake (JPMorgan)Projected AI would “enable” a 10% reduction in their workforce Sebastian Siemiatkowski (Klarna CEO)Warned that rapid AI adoption could trigger a recession as white-collar jobs disappear, citing Klarna’s own reduction from 5,500 to 3,000 employees after deploying AIArvind Krishna (IBM CEO)Oversaw layoffs of thousands in HR as AI automation increased, and highlighted AI’s role in workforce changesLink to articles and resources mentioned in the video:  / the-threat-to-knowledge-workers-is-not-ai-...   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblJWcmY0OHowNGxMWFR1TDdxNXpCdmdNalhWQXxBQ3Jtc0tuSTJVa1dwQi00bUhDcEJrUHBrVEs0T3J1ak9CYzNEUjJwSjlwT3dfTENWMXY3Z0lhYjl5V1dsUkw3U1lhQVdzODlxbDl2UEViOTN1VDJzM3ZRNmRueE43cDFNLVhUc3NVd1lPZUNKMHU5c1EzcmFJVQ&q=https%3A%2F%2Fmedium.com%2Faccelerated-intelligence%2Fthe-threat-to-knowledge-workers-is-not-ai-or-automation-its-their-horrifying-lack-of-productivity-58ce0b0ceade&v=M1wgtFvV1eE]I remain positive and believe there is a way forward where we can utilise this technology to our advantage and the benefit of small businesses worldwide, but we must do so quickly.💬 Drop your questions or takeaways in the comments! 👍 Like, 💬 Comment, and 🔔 Subscribe for more AI-powered tech UNBOXED. Follow us on: ⁠https://www.digitisingevents.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEVmMnJDVTdha3Y1blQyLW5QZ1p2VUJCeWI3d3xBQ3Jtc0tuZnNGQTA1cUVBLUphSjZDMWtWQTRaU0JiTm1yRW1vZ2F0SzlqWFhPZnd4azZhaWZ1TVlhVEIyRUpXNU1ZSmZvZ3YxbVN2OFUwenExdHM1SU1NeG8wT1NwWDNUaFoxeVBUOHk4ajU0VE5BZFFyMUp5WQ&q=https%3A%2F%2Fwww.digitisingevents.com%2F&v=M1wgtFvV1eE] Watch this episode on Youtube: https://youtu.be/M1wgtFvV1eE [https://youtu.be/M1wgtFvV1eE]

Understanding Attribution Models and Event Marketing Challenges with Tamar Beck

In this final episode of Series 2 of Unscripted, I am joined by Tamar Beck, the CEO of Glean In. She offers a unique perspective drawn from her extensive experience in the events industry. This discussion revolves around attribution models used in event marketing, highlighting how over-reliance on last-click attribution can lead to missed opportunities and ineffective budget allocation. Tamar and I explore the complexities of attendee engagement, the role of community in trade shows, and the need for more sophisticated, holistic approaches to understanding and measuring marketing effectiveness. We also touch upon the challenges event organisers face in adapting to modern marketing trends and the importance of empathy in understanding attendee decision-making processes. (00:00) Introduction and Guest Introduction (00:06) Tamar Beck's Journey from Events to CEO (00:48) Challenges with Attribution Models in Event Marketing (02:39) The Importance of Multi-Channel Marketing 04:29 Event Marketing Strategies and Challenges (08:54) The Role of Exhibitors in Event Success (23:33) Building and Nurturing Event Communities (28:46) Concluding Thoughts and Future Directions 🌟 Featured Speaker: Tamar Beck 🌟 Tamar is the CEO of Gleanin and brings 15 years of extensive event management experience to the table. From project oversight to portfolio management – encompassing finance, sales, marketing, and operations – she understands the full spectrum of event success and now focuses on helping marketers attract new attendees. 🤝 Connect with Tamar on Linkedin: https://www.linkedin.com/in/tamarbeck/ [https://www.linkedin.com/in/tamarbeck/] or her website at https://gleanin.com/ [https://gleanin.com/] 🔥 Whether you're deep into digitising events or just starting to question the status quo, this episode delivers hard-earned insights from the front lines of event transformation.  💬 Drop your questions or takeaways in the comments!

The Complex Relationship between Event Technology and Live Events with Vanessa Lovatt

In this episode of 'Unscripted,' I talk to Vanessa Lovatt about the intersection of event technology and live events. Vanessa's extensive experience in B2B events gives her a unique perspective on the application of tech in this sector. Key discussion points were the challenges of integrating technology into events, logistical versus commercial planning biases, and the need for a comprehensive understanding of attendee experiences. We also explored common pitfalls, such as late tech implementation and inconsistent adoption of new features, and offered insights into overcoming these issues. The dialogue underscores the importance of making deliberate, strategic tech choices to enhance event execution and attendee satisfaction. (00:00) Introduction and Meeting Vanessa (00:57) Vanessa's Journey in B2B Events (02:36) The Evolution of Event Technology (03:57) Challenges in Event Tech Adoption (06:20) Logistics vs. Technology in Events (23:52) The Role of Data in Event Tech (28:30) Concluding Thoughts and Future Outlook 🌟 Featured Speaker: Vanessa Lovatt 🌟 Vanessa is a leading voice in the event sector, she is a strategic consultant at the Financial Times and the founder of Event Tech World. Her nearly 20 years in B2B digital media, communities, and tech, combined with her experience as a former managing director, fuels her passion for data-driven growth and customer-centric strategies. 🤝 Connect with Vanessa on Linkedin: https://www.linkedin.com/in/vanessalovatt/ [https://www.linkedin.com/in/vanessalovatt/] or check out Event Tech World at https://eventtechworld.com/ [https://eventtechworld.com/] 🔥 Whether you're deep into digitising events or just starting to question the status quo, this episode delivers hard-earned insights from the front lines of event transformation.  💬 Drop your questions or takeaways in the comments!

Why HubSpot (Not Event Tech) Is the Future of Event Marketing | Ep. 5 with James Tucker

What if your CRM—not your event tech—is the real secret to unlocking better attendee experiences and sponsor value? In this episode of 'UNSCRIPTED', I talk to James Tucker, CEO of GovNet, on how he rebuilt a broken event marketing machine from the ground up. From managing 13 disconnected CRMs to orchestrating one of the cleanest HubSpot implementations in the sector, James breaks down what it really takes to turn a traditional events business into a data-powered audience machine. 🌟 Featured Speaker: James Tucker 🌟 James is the CEO of GovNet, brings a unique perspective on leveraging technology to enhance the operation and effectiveness of their extensive event portfolio. A marketing-obsessed leader with a passion for people investment, James's background as a fund manager uniquely informs his strategic, results-driven approach to business growth, underpinned by a deep affinity for data-driven decision-making. 🤝Connect with James on Linkedin: https://www.linkedin.com/in/jamestucker08/ or check out GovNet at https://www.govnet.co.uk/ With zero technical background, James led a tech transformation by focusing relentlessly on one thing: outcomes. From automating 95% of internal tasks to giving sales teams actionable insights, this episode is a goldmine for event leaders, marketers, and anyone navigating the complex intersection of audience, tech, and ROI. Look for insights on: - Why every event business needs a CRM-first tech vision - The painful cost of scattered data—and how to fix it - How AI and HubSpot are reshaping personalisation and marketing agility - The one mistake that ruins most tech adoption efforts - How to say “no” to sales requests that break your data model (and why you must) (00:00) Introduction & James' background (05:30) HubSpot vs. Legacy CRMs for Audience Acquisition  (11:15) Why Your CRM Should Be the Center of Gravity  (16:45) Change Leadership: Why Vision Matters More Than Tech  (21:45) Data Discipline & The Danger of Over-Customisation  (27:15) Mindset Overhead: Building Tech-Ready Teams  (31:00) Predictive Behavior & the Future of Audience Intelligence  (34:10) Advice: Where to Start With Your Event Tech Stack  (36:00) Final Thoughts & Takeaways 🔥 Whether you're deep into digitising events or just starting to question the status quo, this episode delivers hard-earned insights from the front lines of event transformation.  💬 Drop your questions or takeaways in the comments!

AI in Events: Real-World Use Cases with Joe Colangelo

What if AI had the ability to revolutionise the way we experience events entirely? In this episode of 'UNSCRIPTED', Adam Malik interviews Joe Colangelo, co-founder and CEO of Bear Analytics, to dig deep into how AI is changing the events space. From informed decision-making through data to delivering better attendee experiences, AI is no longer buzzword—here to change the game. Joe presents real-world applications, such as how AI is transforming attendee profiling, session suggestions, and event networking. He and Adam discuss the challenges of data strategy, the position of large language models (LLMs), and how event planners can finally tap into the value locked in years of recorded content. Look for insights on: - How AI can make the event experience more personalised in real time - Why data strategy is the missing key to successful AI adoption - The future of AI-fueled event matchmaking and content discovery - Why most organisers are sitting on a goldmine of under-leveraged event data Whether you're an event organiser, marketer, or just curious about the power of AI, this episode will make you rethink the future in an entirely different manner. (00:00) Introduction & Joe's Background (02:00) The Truth Behind AI Hype in Events (06:20) Data Strategy: The Key to AI Success (12:15) How AI Can Transform Event Content & Networking (18:12) The Use of Large Language Models in Events (25:34) Future Looking: Where AI & Events Are Going Next (27:10) Final Thoughts & Takeaways 🌟 Featured Speaker: Joe Colangelo 🌟  Joe is an innovator and Co-founder of Bear Analytics and a firm believer in the power of first-party data in events and the application of AI. His work focuses on centralizing, cleaning, and measuring event data to enhance learning, engagement, and strategic audience experience design. With Bear Analytics, he helps event organizers and associations break down complex data barriers, turning insights into actionable strategies that drive engagement and revenue growth. 🤝 Connect with Joe on Linkedin:  https://www.linkedin.com/in/josephcolangelo/ [https://www.linkedin.com/in/josephcolangelo/] or check out Bear Analytics at https://www.bearanalytics.com/ [https://www.bearanalytics.com/] Follow us on: ⁠https://www.digitisingevents.com/ [⁠https://www.digitisingevents.com/]