Feed Fight

Feed Fight Episode 5: Campaigning Optimism & Media Mental Health with Jodie Jackson

In Episode Five of Feed Fight, we speak with Jodie Jackson, a campaigning optimist and author of You Are What You Read: Why changing your media diet can change the world'. Starting her journey with constructive media 10 years ago, Jodie has dedicated the last 10 years to analysing the media negativity bias. Jodie guides us through helpful and inspirational advice on separating information from fact, tuning out of the news, becoming conscious consumers and changing industry. More info on Jodie and her book, via her Twitter: @JacksonJodie21 and you-are-what-you-read.comNotes from our content this week:Daisy:This Much I Know.NewsUK Womenswear Designers:I d Humphries and BeggJodie:6-Minute DiaryJenna:Digital MinimalismPodcast: The Shrink Nextdoor Jodie's 'You are What you Read' Starter Pack Recording Location: The Shop at Bluebird, Covent Garden

Feed Fight Episode 4: New New Media w. Positive News & 99 Percent Lifestyle

Feed Fight Episode 4: New New Media w. Positive News & 99 Percent Lifestyle In this episode, Yolk's Daisy and Jenna speak to Seán Dagan Wood, Publisher of Positive News and Conor Rees, Editor and Founder of 99 Percent Lifestyle Magazine. This is a must listen for anyone who creates content, from freelance journalists to content marketers and everyone who craves a refreshing approach. Seán and Conor are leading from the front when it comes to commissioning & writing brilliant content that intrigues and informs. A refreshing take on how we can take back the media narrative and make it a more constructive and creative place for all. Notes from our content from this week:Daisy:Listening: Still Feel by Half AliveReading: The Mars Room Seán:Reading: The latest issue of Positive NewsWatching: The Green BookConor:Reading: Dense Discovery (Newsletter), It's Nice That (Newsletter) and Chicken Shed Chronicles (Do Lectures Newsletter) and 99 Percent Lifestyle (Newsletter)Jenna:Reading: The Lonely City by Olivia Laing Watching: The Woman who went to Fight ISIS   Recording Location: The Shop of the Bluebird, London

Feed Fight Episode 3: Conveying Craft Online

In this episode, we speak to Rachael Adams Co-Founder of Manchester-based Object Style, and Oonagh Simms, Creator of The Marshmallowist - The UK's first gourmet marshmallow brand.We talk about taking on the algorithm, pressing pause on the grid, performative rest and cultivating a brand IRL and online. Notes from our content from this week:Daisy:Watching: Better Things Listening: Forest 404Jenna:Watching: Chernobyl Reading: Prisoners of Geography by Tim Marshall Boycotting: Love Island  Rachel:Watching: The VirtuesReading: The Hate U Give by Angie Thomas Listening: Table Manners and Happy Place podcasts  Oonagh:Reading and listening: Oh My God, What a Complete Aisling by Emer McLysaghtListening: The Food Chain on BBC World Service   Recording Location: Whitworth Locke, Manchester

Feed Fight Episode 2: Zabby Allen and Dave Buonaguidi

In this episode we speak to Zabby Allen, Founder of the Procrastination Paper and Editor of the Happy Newspaper, and Dave Buonaguidi, Ad maverick (Founder of 4Creative, St. Luke's and Karmarama), author and artist. We talk about the current creativity void, non-office working and a shared love of Dalston Print Club. Notes from our content from this week:Daisy: Watching: Turn up CharlieListening: Flying Stars of NYReading: We Need to Talk About KevinZabby:Watching: Naked and Afraid + Mums Make Porn Reading: keep Going by Austin Kleon

Feed Fight Episode 1: La Gent and Luxtra

In this episode we speak to Sharif Labo at @lagentlondon and Jessica Kruger @luxtralondon about the ethics of marketing, to influence or not to influence and outdoor rock climbing. Notes from our content from the week: Daisy: Watching: Umbrella Academy - NetflixListening: Dear Joan and Jericha podcastReading: My Shitty Twenties by Emily Morris  Jessica:Reading: Do Open - David Hieatt Listening: 99% Invisible podcast Sharif:Watching: Race Across The World - BBC