Financially Incorrect

How Brian Kiriba Built Handas Jaba Juice Into a 50,000-Unit-a-Month

Brian Kiriba shares the story behind building Jaba Juice from scratch, growing it into a business that now moves tens of thousands of units every month. In this episode of Financially Incorrect Business Edition, he discusses his early entrepreneurial ventures in Pakistan and the United States, the failure of his immigration startup, losing money after returning to Kenya, and his unsuccessful attempt to break into the alcohol industry.He explains how a chance encounter with khat (jaba) inspired the idea for a bottled beverage, the months of experimentation that followed, the challenges of manufacturing, hiring, distribution, and how he eventually found product-market fit by targeting an entirely different customer segment than traditional chewers.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🔍 Who is FXPesa: ⁠⁠https://shorturl.at/rWFqC⁠🎓 Learn how to trade: ⁠⁠https://shorturl.at/xR2Ye⁠⁠📊 Try a demo account: ⁠⁠https://shorturl.at/izDMc⁠⁠💸 Open a live account: ⁠⁠https://shorturl.at/Od2ux⁠---------------------------------------------------------------------------------------------------------------------------------------Episode Time Stamps00:00 Introduction06:16 Early Entrepreneurial Lessons10:52 Immigration Startup in the U.S.13:16 Returning to Kenya & Partying Lifestyle17:10 Alcohol Business & Regulatory Challenges21:20 Discovering the Jaba Opportunity27:38 Building the First Jaba Juice Product30:40 Early Operations & Scaling Struggles36:51 Hiring an Accountant & Professionalizing the Business41:36 Key Drivers of Growth45:06 Finding the Right Target Market47:04 Events & Distribution Strategy51:17 Funding, Growth & Business Today53:29 Closing Remarks

The Kenyan Who Buys Cars for Billionaires | Earl Karanja

Most people see cars as liabilities. Earl Karanja sees them as alternative assets with global demand, cultural value, and appreciating long-term upside. Before brokering million-dollar Bugattis and rare Ferraris to collectors across Europe, Dubai, and New Zealand, Earl was a Kenyan kid raised in a strict teacher-led household where discipline, education, and financial restraint shaped everything. His first lessons around money came from selling farm produce in the village. Years later, those same principles would help him navigate one of the most exclusive and difficult industries in the world. Earl breaks down the hidden economics of the luxury and collectible car market, from flipping Toyota Prados in Kenya to sourcing hypercars worth millions of dollars for ultra-high-net-worth clients globally. He explains why certain Japanese cars continue appreciating, why wealthy investors are parking capital in rare analog vehicles, how social media changed the automotive business forever, and why the global collector market rewards patience, rarity, and knowledge over hype. The conversation also dives into the realities of building an African business in a European-dominated market, surviving a €200,000 scam loss, navigating visa barriers, dealing with weak local banking support, and spending nearly five years before the business became sustainably profitable. ---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmxweGQzM1BvVmhBY2JIajJoMEswd0h3TnlhUXxBQ3Jtc0tuYzFzeVZkdzN5UVdIWTZYU2pNUEhYZlZQRjBGOTk0R3VfU094SFJ2bmkxdnRyMmg3YXhhdU0xdm50bnpJMHRBemlWSm5NeXpMSU9odmE5OWRqSHRkWElTdm81UFVZYXowVVNSMGJFQkh4a2xzVE9HRQ&q=https%3A%2F%2Flnk.bio%2FFinancially_Inc&v=NT68olAi1qs]💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGpEQldQNlFiR0d0UnNObU0tci0zd2g0eGZVd3xBQ3Jtc0ttWnRmdUl0ejNkclZjcWI4M1NCVGFtMkQyb3BsTjBkMW9XcHp4MklISVpaVHQyV3pCRms5Z3Znay1pS0xVTkFJdm1MNnR1UV9lWVJWQUN2SDRFemhUelBOdmUyQXFjSndkMlpUMWNuVXpiVlEyYllkNA&q=https%3A%2F%2Fshorturl.at%2FrWFqC&v=NT68olAi1qs]🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGU5TS1ZdXVRbFpiV1JVaFYzc0ozQk0xLUtmd3xBQ3Jtc0tuRHRrdWplRldlbFA1NUhvd0g4TDNsdDFqbVlldEZ3bGhsd1ZyY0dpWGxGd3RLRU9TUnlMX2pGcFpHeXFyb3BYc1gyaFVRY1Jsb0hKdlpLQ1VMNHRpbVJTamRqaEVwYjdBUmVXdnZnR3Vydl9PbmRoNA&q=https%3A%2F%2Fshorturl.at%2FxR2Ye%E2%81%A0&v=NT68olAi1qs]📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFlhajBkM2FUSlZBTzM1SHVmeHlpUFBpb3dWUXxBQ3Jtc0tuNTUzUUQwaWFHWF8xdmR1U2c1UGk4Tlo0aENHRTBiVDlKbnFOaG9pcWxOb0FmYk1ydXZaLVdoZnphWkZZSjRCTllWMzk1eEtPYTgwaDBfeVA0MTExWV9mcjFaMndSanJFcFNNdXUxXzJrcEhuMmN3MA&q=https%3A%2F%2Fshorturl.at%2FizDMc%E2%81%A0&v=NT68olAi1qs]💸 Open a live account: ⁠https://shorturl.at/Od2ux [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbE50MjdZaHBLUDVUakxfWlpSaFVVc18xSGhQQXxBQ3Jtc0trVUU0ajVUR1NPTExZSElLUmg5UFNrYnV4b1hvUGlHcXhQLUl3M05NSTJ6U3d5Zzd3YUx6bWlVSGdJeEY3UklsQTRWbWx6MHE4QmRzZUlLRDlCSzRZd2xhM1V6dEItNWhrMlBFNzRlbHNyckVJckRRUQ&q=https%3A%2F%2Fshorturl.at%2FOd2ux&v=NT68olAi1qs]--------------------------------------------------------------------------------------------------------------------------------------- Episode Chapters00:00 Intro & sponsor mention02:06 Why car investing makes money 03:06 How to identify appreciating cars 06:04 The Prado flipping business explained13:18 Japanese vs German cars debate21:02 Insurance challenges in Kenya28:33 Earl’s upbringing & money lessons 35:43 From engineering to automotive journalism 52:13 Starting car sales on Instagram 59:32 Africa’s global business barriers 01:06:17 How luxury car brokers make money01:10:33 First million-euro car sale 01:13:32 Cross-border business & visas 01:20:36 Banking and funding struggles 01:23:53 The hardest car sale ever 01:29:02 When the business finally worked01:34:44 Why rare cars appreciate massively 01:41:00 Modern classics & Gen Z demand 01:48:02 Being Black in a niche industry 01:50:31 Losing €200,000 to fraud 01:53:41 Kenya importation frustrations 01:57:00 Why cars remain his main investment 01:58:30 Final thoughts & outro

Why African SMEs Stay Underserved | Ethiopis Tafara

Africa does not have a shortage of entrepreneurs. It has a financing problem.In this episode of Financially Incorrect, we sit down with Ethiopis Tafara, Regional Vice President for Africa at the International Finance Corporation (IFC), to unpack one of the biggest economic bottlenecks across the continent: why millions of African businesses remain stuck despite creating the majority of jobs.SMEs account for nearly 80–90% of jobs globally, yet only 25% of African SMEs have access to formal financing. Ethiopis explains the “missing middle” crisis, the dangerous impact of foreign exchange debt on local businesses, and why access to local currency financing could completely reshape entrepreneurship across Africa.We also discuss the IFC’s new $300 million partnership with BOAD, how the M300 initiative plans to electrify 300 million Africans by 2030, why tourism remains Africa’s most underrated economic opportunity, and the uncomfortable realities governments must address if they want businesses to scale sustainably.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction00:37 Africa’s Missing Middle Problem01:32 The M300 Electrification Initiative02:01 Breaking Down the $300M IFC-BOAD Deal04:15 What IFC Looks For Before Investing06:02 Which Businesses Scale Fastest?07:30 Why Tourism Is Africa’s Biggest Opportunity08:34 Why SMEs Struggle to Access Credit09:48 How Africa Can Solve the Financing Gap11:10 What Defines a Missing Middle Business12:13 Youth Employment and Business Growth13:09 What Governments Must Fix First14:45 Vested Interests Blocking Progress18:21 IFC’s Biggest Infrastructure Projects20:03 The Most Important Money Lesson

Family Legacy, Camp Mulla, and the Music Industry reality | Suzzane Gachukia Opembe

For decades, Suzanne Gachukia Opembe sat at the center of Kenya’s creative economy. Producing music, managing artists, negotiating distribution, surviving industry politics and helping shape an entire generation of Kenyan sound.But behind the success stories were delayed payments, collapsing partnerships, broken royalty systems, visa denials, debt pressure and years where even groceries became difficult to afford.In this episode Suzanne opens up about building studios from scratch, landing a $10,000 Pepsi buyout in the 90s, producing artists during Kenya’s CD and cassette boom, managing Camp Mulla during their meteoric rise and witnessing first-hand how corruption and poor systems continue to cripple creators across Africa.She also reflects on marriage, separation, financial independence, family privilege, land investments, failed business ventures, selling property too early and the emotional cost of staying committed to a creative industry that rarely rewards people fairly.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction01:42 The last thing Suzanne failed at04:26 Her first experiences with money06:14 Family business, farming and Riara’s growth11:26 Lessons from her parents about money15:52 Building studios and producing music21:05 Financial struggles in music production27:04 Music distribution and River Road lessons28:38 Land investments and surviving debt32:36 Marriage, separation and money dynamics40:12 Managing Camp Mulla’s rise48:07 Why Kenyan music struggles financially55:09 Second marriage and financial independence01:01:50 Corruption inside music royalty systems01:09:25 Suzanne’s definition of financial success01:12:13 Her happiest and saddest money moments01:14:17 The financial principle everyone ignores01:16:53 Managing young artists and fame01:23:34 Camp Mulla’s BET nomination setback01:24:08 Why Camp Mulla connected with everyone01:26:24 Clarence Peters and music video evolution01:28:53 Closing thoughts and upcoming projects

From Failed Fashion Business To Med Spa Founder | Milkah Wachira

Most people see skincare as beauty. Milkah Wachira sees it as trust, systems, education, customer psychology and cash flow management under pressure.Before building Skin Reveal Clinic into one of Nairobi’s growing aesthetic and corrective skincare brands, she burned through bad inventory decisions, unstable partnerships, weak financial structures and painful business losses. One failed clothing venture left her with dead stock for years. Another partnership reportedly cost her close to KSh 1 million after funds disappeared without contracts or safeguards in place.Then came the salon business.A bold KSh 5 million setup. Two floors. Aggressive marketing. Rapid traction. But behind the growth were constant HR battles, staff turnover, operational pressure and eventually the reality that scaling beauty businesses is far harder than social media makes it look.In this episode of Financially Incorrect Business Edition, Milkah Wachira breaks down the economics of beauty and aesthetics in Kenya, the cost of building customer trust, why many salons struggle with structure, how COVID forced a strategic pivot into advanced skincare, and why professionalism changed everything in her business.She also speaks candidly about investor money she never recovered, learning financial discipline late, navigating unsecured loans, supplier credit systems, marketing ROI, and the operational realities behind running a medspa in Nairobi CBD.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapter00:00 Introduction00:28 FXPesa Sponsorship & Uganda Expansion02:42 Splitting Bills, Social Norms & Money Conversations03:55 Childhood Money Lessons06:01 First Job, Motherhood & Spending Habits08:20 Starting A Clothing Business11:47 Overstocking & Inventory Mistakes17:11 Losing KSh 1 Million In A Partnership Scam25:06 Entering The Beauty Industry28:44 Building A High-End Salon Brand32:01 Staff Conflicts & Operational Challenges36:57 COVID-19 & Pivoting Into Med Spa Services40:33 Studying Aesthetics Professionally43:03 Investor Losses & Financial Accountability46:05 Rebuilding The Team & HR Systems52:16 Staff Commissions, KPIs & Contracts59:52 Is The Skincare Business Profitable?01:04:17 The Cost Of Professional Equipment01:06:35 What Success Looks Like Today01:07:43 Best Financial Memory01:09:56 Final Thoughts & Where To Find Skin Reveal Clinic