Fine Tune with Corby Fine

Ever wonder what connects an ER nurse to a successful digital marketing agency? 🏥📈  In this episode, Corby Fine chats with David Sanchez, the visionary founder and CEO of Digitalis Medical (https://digitalismedical.com/) and Miracle Recovery. David shares his incredible journey from saving lives in the emergency room to building a powerhouse digital marketing firm that helps healthcare brands thrive and a nonprofit dedicated to addiction recovery. Discover David's insights on: - Navigating the highly competitive healthcare marketing landscape. The power of organic content and omnichannel strategies over just throwing money at ads. - Secrets to effective online reputation management for healthcare practitioners. - How AI is transforming content creation and efficiency in the healthcare space. - Why podcasting is the ultimate SEO shortcut. Join us to learn how passion for tangible outcomes, combined with digital savvy, is changing the face of healthcare marketing! #HealthcareMarketing #DigitalHealth #Podcast #EntrepreneurJourney #ERnurse #AIinHealthcare #SEO #ReputationManagement #DigitalisMedical #MiracleRecovery

Tired of being overlooked? Ready to own your niche? Join Corby Fine and the Expert Authority Coach, Christine Blosdale – a 5-time #1 Amazon bestselling author with 25 years of experience in branding and media, who went from writing viral columns for AOL and hosting radio shows to helping global leaders claim their space. Learn to ditch imposter syndrome, master your message across any platform (yes, even TikTok!), and turn your unique experience into influence and income. Concrete tips, powerful insights. Find Christine at expertauthoritycoach.com. Don't miss EP50! You can find Christine at https://www.christineblosdale.com/

Today, Corby welcomes Jon Finnie, the head of international sales for Yahoo Ads. With a rich background in Canadian marketing, advertising, and media, Jon shares his insights on driving revenue across Yahoo's diverse consumer properties, including Yahoo News, Yahoo Sports, Yahoo Finance, as well as its demand side platform, Yahoo DSP.   Tune in to hear Jon discuss the evolving landscape of digital advertising, the importance of empowering buyers with control over their campaigns, and how Yahoo is navigating privacy regulations and the shift to a cookie-less environment. Discover how AI is revolutionizing campaign optimization and audience targeting, and get a glimpse into the future of marketing in 2025. Don't miss this engaging conversation filled with industry expertise, practical advice, and a touch of nostalgia as Corby and Jon reflect on the past and look forward to the exciting opportunities ahead. Subscribe now and stay ahead in the ever-changing world of digital marketing! 🚀

This episode features a dynamic discussion with Brad Bettinson [https://www.linkedin.com/in/bradbettinson/], VP of Enterprise Solutions at JAM Direct, focusing on the evolution of email marketing and the role of AI in modern marketing strategies. The conversation delves into whether email is becoming obsolete akin to outdated technologies like the fax machine, or if it's adapting and thriving in a world dominated by instant communication channels. Brad brings over 20 years of experience in email and marketing automation, offering insights into the shifting landscape of customer engagement. He emphasizes the importance of personalized, data-driven approaches in email marketing to cut through the noise of overloaded inboxes. While acknowledging the challenges posed by AI's black box nature, he highlights its potential to streamline processes and enhance relevance in customer interactions. The episode covers emerging trends such as AI-driven personalization, send time optimization, and the integration of various channels within a cohesive omni-channel strategy. Brad stresses the significance of prioritizing customer-centricity and relevance over sheer volume, citing successful examples like Toyota's commitment to delivering value to their subscribers. You can expect to gain valuable insights into the evolving role of email marketing, the impact of AI on marketing strategies, and practical approaches to enhancing customer engagement in a rapidly changing digital landscape.

In this episode, seasoned industry experts Kevin Krossing and Jeff Dack gather around the virtual table to dissect the ever-evolving landscape of creative agencies. Buckle up as we unravel intriguing insights, heated debates, and fresh perspectives on what lies ahead for these dynamic entities. 1. Art vs. Agency Work: The Great Debate 🎨 Artistic Boundaries: Is agency work truly an art form? We delve into the delicate balance between creativity and client briefs. When does a piece transcend mere commercial intent and become a masterpiece? Prepare for a lively exchange of ideas! 📜 The Brief Dilemma: Imagine a canvas where client requirements meet artistic expression. We explore the tension between fulfilling briefs and pushing creative boundaries. Can an agency’s work be both functional and soul-stirring? 2. Maximizing Client Budgets: The Alchemy of Value 💰 Stretching the Dollar: Kevin and Jeff spill the beans on their secret sauce for maximizing client budgets. Discover ingenious strategies that transform limited resources into impactful campaigns. Sometimes, it’s not just about doing more with less—it’s about doing better. 🔍 The Hidden Equation: Ever heard of “one plus one equals three”? Dive into the magic of synergy. A well-crafted creative product can amplify results beyond expectations. We decode the alchemy behind stretching those client dollars. 3. Navigating the Digital Frontier 🌐 Digital Disruption: The digital age has reshaped agency-client dynamics. From social media campaigns to immersive experiences, we discuss how agencies adapt to this brave new world. Buckle up for insights on data-driven creativity and the power of storytelling in pixels. 🚀 Agencies as Innovators: Beyond ads and billboards, agencies now wield tech-savvy tools. We explore AI-driven insights, virtual reality escapades, and the fusion of content and code. How do agencies stay ahead in this digital arms race? 4. The Human Element: Creatives, Clients, and Collaboration 🤝 The Dance of Collaboration: Creatives, suits, and clients—how do they tango? Our podcast unveils the delicate choreography required for successful collaborations. From brainstorming sessions to client pitches, we peek behind the curtain. 🌟 The Agency Renaissance: Amidst automation and algorithms, the human touch remains irreplaceable. We celebrate the storytellers, designers, and strategists who breathe life into brands. After all, pixels need poets too. Join us as we unravel the Future of Agencies. Whether you’re a seasoned marketer, a curious student, or an agency aficionado, this podcast promises inspiration, laughter, and a dash of creative magic. 🎧✨ Watch on YouTube: https://youtu.be/Ye7BOgwo4C0?si=GVkB6ZrfyLgPtHWb  #AgencyInsights #CreativeAlchemy #FineTunewithCorbyFine #AdvertisingAgencies