Forms of Recreation: Customer Retention

Experiences For Climbers → Strategy Used by SCARPA®

Are you part of a marketing team? You’ve probably heard of SCARPA, the mountaineering and climbing shoe manufacturer founded in Italy in 1938. Listen to host André Brathwaite share the backstory of SCARPA, founded by Rupert Guinness, and how the Parisotto family turned their passion for shoemaking into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including places (Indoor climbing gyms in partnership with Climbing District [https://climbingdistrict.com/]) and in-person activities (clinics in partnership with Arc’teryx Academy [https://arcteryxacademy.com/]). Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Experiences For Video Gamers → Strategy Used by Nintendo®

Are you part of a marketing team? You’ve probably heard of Nintendo, the video game and electronics manufacturer founded in Japan in 1889. Listen to host André Brathwaite share the backstory of how founder Fusajiro Yamauchi turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including places (Super Nintendo World [Japan [https://www.usj.co.jp/web/en/us/areas/super-nintendo-world], Los Angeles [https://www.universalstudioshollywood.com/web/en/us/things-to-do/lands/super-nintendo-world], and Orlando [https://www.universalorlando.com/web/en/us/epic-universe/worlds/super-nintendo-world]], The Nintendo Museum [https://museum.nintendo.com/en/index.html], and Nintendo Stores [https://www.nintendo.com/us/retail-locations]) and activities (Play Nintendo Tour [https://www.nintendo.com/us/whatsnew/events/play-events/], Nintendo In-Store Events, and Nintendo Live). Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Experiences For Weight Lifters → Strategy Used by Gymshark®

Are you part of a marketing team? You’ve probably heard of Gymshark, the fitness apparel brand founded in England in 2012. Listen to host André Brathwaite share the backstory of how founder Ben Francis turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including places (Gymshark Stores [https://row.gymshark.com/pages/stores] and Gymshark Lifting Club), and activities (Gymshark Lift Events [https://row.gymshark.com/blog/tag/events] and Gymshark Activities [https://www.eventbrite.com/o/gymshark-33893828547]). Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Experiences For Driving Enthusiasts → Strategy Used by Porsche®

Are you part of a marketing team? You’ve probably heard of Porsche, the car manufacturer founded in Germany in 1931. Listen to host André Brathwaite share the backstory of how founder Ferdinand Porsche turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including clubs (Porsche Clubs Worldwide [https://www.porsche.com/international/communities/clubs/] and Porsche GT Circle [https://www.porsche.com/international/communities/gt-circle/]), locations (Porsche Experience Centers [https://www.porsche.com/international/experience/] and Porsche Museum [https://www.porsche.com/international/aboutporsche/porschemuseum/]), and activities (Porsche Travel Experience [https://experience.porsche.com/en/travel/travel-experience/about-travel-experience], Porsche Track Experience [https://experience.porsche.com/en/track/track-experience/about-track-experience], Porsche Ice Experience [https://experience.porsche.com/en/ice/ice-experience/about-ice-experience], and Porsche Roads [https://roads.porsche.com/en]). Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Experiences For Hikers → Strategy Used by Merrell®

Are you part of a marketing team? You’ve probably heard of Merrell, the outdoor footwear brand founded in the United States in 1981. Listen to host André Brathwaite share the backstory of how founder Randy Merrell turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including activities (Merrell Hiking Club [https://www.merrell.com/UK/en_GB/hiking-club-view-all/], Merrell Urban Hiking Guides [https://www.merrell.com/UK/en_GB/urban-hiking/], and The Merrell Fund Live [https://www.merrell.com/UK/en_GB/merrell-fund/]). Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.