Founder Files

37. Payroll Is 50% of Your Expenses: Here's How to Make It Work (David Hori)

Payroll is typically 50% or more of expenses, the single biggest spend on the P&L. David Hori [https://www.linkedin.com/in/thedavidhori/], Principal at Topline Operators, joins Founder Files to clarify how payroll, HR, and operations work together in scaling companies, and where they fall apart. (00:00) Introduction (00:38) How can you tell if a payroll setup isn't really a system? (01:36) What is the go-to systems solution you would recommend to other founders? (02:58) What would happen to the payroll, HR, and operations departments if workflows are not properly implemented? (04:36) What are some good incentive ideas for your employees? (05:52) What type of creative incentive would you suggest? (07:34) Key considerations before hiring a new employee (08:57) What advice would you give to a founder or CEO for managing a remote team? (10:11) Expert tips David also hosts a weekly webinar for business owners. You can find the link on his Instagram: @TheDavidHori [https://www.instagram.com/thedavidhori/]

36. Accounts Receivable, Collections, and Bad Debt: Fix Your Cash Flow Problems

Accounts receivable is one of the most common sources of cash flow pressure in growth-stage companies. Revenue can look strong on paper, but when collections don’t keep up, cash becomes constrained. In this video, I break down how AR and collections actually work, where they start to break down, and how to fix them. I also cover how to think about bad debt strategically and what it means for your financials. (00:00) Introduction (00:54) The real problem behind cash flow issues (01:46) Early warning signs of AR problems (03:44) Collections escalation and use of agencies (04:51) Systems between sales, billing, and accounting (06:02) Core metrics that matter (DSO, aging, AR vs revenue) (08:14) Thinking about bad debt strategically (10:36) How to improve your collections process

35. CEO Answers the Top 8 Questions on When You Need a Fractional CFO

What does a fractional CFO actually do, and when does a company need one? Here are the most common questions founders and CEOs ask as their business grows beyond basic accounting. From cash flow management and capital allocation to forecasting, reporting, and decision-making, the role of a CFO is about turning financial data into direction. If your numbers exist but aren’t helping you plan, allocate resources, or make decisions, this is where the finance function needs to evolve. (00:00) Introduction (00:56) If my books are clean and taxes are filed, what’s the gap a CFO actually fills that I won’t see on a P&L or tax return? (03:40) What are the first symptoms that feel like ops or sales problems, but are actually CFO problems? (05:22) What’s the simplest way to audit if I have bookkeeping, or if I actually have a finance function? (06:27) When are you too big for just a bookkeeper plus CPA setup? (08:53) What are the specific triggers where you needed a fractional CFO six months ago? (09:45) What are the red flags that founders and CEOs are doing the CFO’s job themselves? (11:00) What does a good fractional CFO setup look like versus hiring a full-time CFO? (12:13) What’s the difference between a CFO and a controller?

34. Financial Dashboards: How CEOs Turn Metrics Into Decisions

Rows of numbers and clean reporting might make it look like the dashboard is doing its job. But the real question to ask is: “Can leadership look at it and know what to do next?” In this conversation, I sit with Nick Jain to explain what makes a financial dashboard useful, how companies should think about dashboards from day one, and why visual, dynamic, decision-oriented dashboards matter as the business grows. (00:00) Introduction (01:10) What real-time financial visibility actually means (03:05) How to know when a company has outgrown static reports (04:13) Building dashboards: choosing a platform or hiring (05:19) Messy data: build the dashboard first or clean the data first Useful dashboards follow three core principles: → Dynamic: the metrics should evolve as the business evolves. → Visual: leadership should understand what is happening in seconds. → Actionable: metrics should help answer what to do next. A dashboard is not just a place to display KPIs. It is a tool that helps leadership understand performance quickly, spot issues earlier, and make better operating decisions. Dashboards should exist from day one, and they do not need perfect data to start being useful. Metrics are a means to an end. The end is better decision-making.

33. What Is Strategic Finance: How It Helps CEOs Make Decisions

Clean books and polished dashboards might make it look like the finance function is working. But the real question to ask is: Would leadership make different decisions this week with or without those numbers? In this conversation, I sit with Nick Jain [https://www.linkedin.com/in/nickmjain/] to explain the difference between transactional finance and strategic finance, with a focus on companies growing in the $1M–$30M range. (00:00) Introduction (01:48) Strategic Finance and Business Decision-Making (02:33) What Strategic Finance Actually Means (04:10) Warning Signs of Transactional Finance (05:29) Dashboards and KPIs: Metrics Are a Means to an End (06:51) What a Practical CFO Actually Does (07:58) Should CFOs Teach CEOs Finance? (09:14) How Much to Invest in Accounting and Finance (10:35) CFO Cost Benchmarks and Rules of Thumb Finance has three core pillars:  → Accounting: recording what happened → Treasury: managing cash in and out → FP&A: interpreting the numbers and supporting decisions When finance stops at accounting and treasury, it remains transactional. Strategic finance lives in FP&A and CFO-level thinking, where financial data gets translated into decisions about hiring, investments, and growth. Metrics are a means to an end. The end is better decision-making.