Future Hospitality Summit Podcast

Episode 144: Scaling Authentic Saudi Hospitality: Elaf Group's Transformation Journey

In this episode, we speak with Jalil Mekouar, Chief Executive Officer, Elaf Group, about what makes Saudi Arabia's hospitality opportunity unlike any other market in the world today. Drawing on more than 35 years of experience across hospitality, real estate, investment, operations, asset management, and technology, the conversation explores Elaf Group's transformation journey, the next phase of Saudi Arabia's hospitality growth, and the shift from ambition to operational excellence. From evolving guest expectations and the changing definition of luxury to the rise of emerging destinations and the role of local Saudi operators, this episode offers a deep look at how the Kingdom's hospitality sector is maturing, scaling, and creating new opportunities for investors, brands, and industry leaders.

Episode 143: Amsa Hospitality's Revolution in Saudi Hospitality

In this episode, Muin Sehran, CEO of Amsa Hospitality, shares how the company is helping shape the next chapter of Saudi Arabia's hospitality sector, from building brands that reflect the Kingdom's identity to responding to the growing demand for authentic, locally rooted guest experiences. The conversation explores how Saudi hospitality is evolving beyond traditional hotel development, creating new opportunities for owners, operators, investors, and talent across the Kingdom.

Episode 142: Saudi Arabia Through the Eyes of Radisson Hotel Group

In this episode of the FHS Podcast, Elie Milky, Vice President of Development Middle East, Cyprus, Greece & Pakistan at Radisson Hotel Group, shares why Saudi Arabia remains one of the most resilient and compelling hospitality markets in the region. Speaking amid a period of geopolitical turbulence, Elie discusses how Radisson Hotel Group views the current landscape through the lens of opportunity rather than uncertainty. He also explores the group's expansion strategy, its growing footprint across the Kingdom, and why Saudi Arabia continues to be a key market for Radisson's future growth.

Episode 141: Saudi Arabia's Tourism Transformation Through the Eyes of Rotana

In this episode of the FHS podcast, Eddy Tannous, Chief Operating Officer, Rotana Hotels, shares Rotana's expansion strategy in the Kingdom. From expansion into secondary cities to bringing the world to Saudi Arabia with events like the Expo and the World Cup, Saudi Arabia is planning the next chapter of global hospitality, and Rotana is spearheading this transformation.

Episode 139: Designing the Hotels of the Future with Fouad Awan

In this episode, Fouad Awan, Partner & Managing Director, FSK & Partners, discusses the growing importance of ELV systems, building automation, and AI in modern hospitality development, and why these conversations need to happen from the earliest stages of a project. The discussion explores how technology infrastructure directly impacts guest experience, operational efficiency, and long-term asset value across hospitality projects in the Gulf, Africa, and Asia, while also touching on talent development, community impact, geopolitical pressures on business, and the role industry platforms like play in driving collaboration across the sector.