Go Gold with Katie Cannon

Why I Closed My First Gym and Built a Thriving Children's Activity Business: Katie Cannon's 20+ Year Entrepreneurial Journey

In this episode, I'm sharing the real story behind Gold Medal Business and Backflip Gymnastics. The highs, the lows, the mistakes, the gyms I had to close, the hundred primary schools I built, and the moments I genuinely wondered whether I'd got it all wrong. Because here's what I've realised: when you're in the trenches, it's easy to think you're behind. But when you stop and look back, you realise every challenge, every setback and every wrong turn taught you something you needed for the next stage. In this episode, you'll hear: * How gymnastics taught me the work ethic that's shaped everything I've built * Why I went from village halls to multiple gyms and over 100 primary schools * The heartbreaking decision to close a gym that meant the world to me * Why I spent years feeling like I'd wasted time and why I now know I hadn't * The biggest lessons I learned about scaling too fast * How I built a business that now runs without me being in the day-to-day * Why "go big or go home" means something very different when you've done the scrappy version first Looking back now, I can see that every version of the business served a purpose. At the time, I thought I'd made mistakes. Now I realise I was simply building the experience, resilience and knowledge I needed to create the business I have today. So if you're feeling overwhelmed, frustrated, stuck in the day-to-day or wondering whether all the hard work is worth it, this episode is for you. You're not behind. You're building. And sometimes you don't realise how far you've come until you stop and look back. Ready to build a business that gives you more profit, more freedom and less stress? Book a call with our coaching team - https://goldmedalbusiness.org/book-a-call Everything I've learned over the last 20 years, often the hard way, is inside Silver Mentorship. You'll get: * Weekly live training on what's working right now * Weekly Q&A coaching with specialist children's activity business coaches * Training across marketing, sales, team, finance, operations and leadership * 50+ practical trainings * 40+ customisable templates * A supportive community of children's activity business owners From £149/month or £1,490/year (with 2 months free). Find out more or join us here - https://goldmedalbusiness.org/silver-mentorship [https://goldmedalbusiness.org/silver-mentorship] Scale to Freedom is our free Facebook community for children's activity business owners who want to grow smarter, not harder. Join us here: https://www.facebook.com/groups/goldmedalbusiness [https://www.facebook.com/groups/goldmedalbusiness] If this episode resonated with you, please share it with another children's activity entrepreneur and make sure you're subscribed so you never miss an episode. New episodes drop every week. Stay Connected With Gold Medal Business and Katie Cannon: Instagram [https://www.instagram.com/goldmedalbusiness/] | Facebook [https://www.facebook.com/gogoldwithkatiecannon] | Facebook Group [https://www.facebook.com/groups/goldmedalbusiness/] | LinkedIn [https://www.linkedin.com/in/gogoldwithkatiecannon/] |Youtube [https://www.youtube.com/@GoGoldWithKatieCannon] Website: https://www.goldmedalbusiness.com/ [https://www.goldmedalbusiness.com/] Intro and Outro Background Music Main Street by AudioCoffee | https://www.audiocoffee.net/ [https://www.audiocoffee.net/] Music promoted by https://www.chosic.com/free-music/all/ [https://www.chosic.com/free-music/all/] Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/ [https://creativecommons.org/licenses/by-sa/3.0/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

The Consistency Strategy That Fills Your Children's Activity Classes Year-Round

What if the reason you're struggling with enrolments isn't a lack of leads, but a lack of systems? In this powerful masterclass-turned-podcast episode, Katie Cannon shares the exact framework she uses to help children's activity and sports business owners create a consistent enrolment system that generates trials, referrals, renewals and student growth all year round. If you're tired of the feast-or-famine cycle, this episode is your blueprint. What You'll Learn * How to create a consistent flow of trials and enrolments instead of relying on seasonal pushes * Why most business owners focus on the wrong type of marketing * The key Facebook Ads metrics every children's activity business should track * How to build a content system that saves time and creates more visibility * The "4 Rs" framework that unlocks hidden revenue inside your existing customer base Episode Summary In this special episode taken from the Consistent Enrolment System Masterclass, Katie Cannon reveals why so many children's activity business owners find themselves trapped in a cycle of inconsistent growth. Whether you're running a football academy, gymnastics club, theatre school, dance programme or tutoring business, Katie explains why enrolments should be happening every day, not only when you're actively promoting. A major theme throughout the session is the difference between external marketing and internal marketing. Katie breaks down how successful businesses focus on both. On the external side, she covers Facebook and Instagram advertising, local marketing strategies, content planning, and the importance of building a predictable lead generation system rather than relying on random bursts of activity. Katie also challenges entrepreneurs to stop chasing every new marketing trend and instead focus on building deep foundations. She explains why consistency beats intensity and shares practical advice on content systems, delegation, organisation, and creating more white space as a CEO. The goal isn't to work harder—it's to create systems that continue producing results whether you're actively involved or not. The second half of the episode dives into the often-overlooked opportunities sitting inside your current customer database. Katie introduces her powerful 4 Rs Framework: Reactivation, Renewals, Referrals and Retention, showing how many business owners leave significant revenue on the table simply because they aren't nurturing existing relationships effectively. For anyone looking to grow sustainably in the children's activity sector, this episode provides a practical roadmap to more predictable enrolments and long-term business growth. Ready to create consistent enrolments and stop relying on last-minute marketing pushes? Book a call with the Gold Medal team and discover how our mentorship programmes help children's activity business owners build predictable growth, stronger teams and scalable systems → https://goldmedalbusiness.org/book-a-call [https://goldmedalbusiness.org/book-a-call] Learn more about Silver Mentorship or join us here → https://goldmedalbusiness.org/silver-mentorship [https://goldmedalbusiness.org/silver-mentorship] Stay Connected With Gold Medal Business and Katie Cannon: Instagram [https://www.instagram.com/goldmedalbusiness/] | Facebook [https://www.facebook.com/gogoldwithkatiecannon] | Facebook Group [https://www.facebook.com/groups/goldmedalbusiness/] | LinkedIn [https://www.linkedin.com/in/gogoldwithkatiecannon/] |Youtube [https://www.youtube.com/@GoGoldWithKatieCannon] Website: https://www.goldmedalbusiness.com/ [https://www.goldmedalbusiness.com/] Intro and Outro Background Music Main Street by AudioCoffee | https://www.audiocoffee.net/ [https://www.audiocoffee.net/] Music promoted by https://www.chosic.com/free-music/all/ [https://www.chosic.com/free-music/all/] Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/ [https://creativecommons.org/licenses/by-sa/3.0/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Why Scaling Too Fast Almost Broke My Children's Activity Business

At one point, Katie Cannon had four gyms, over a hundred primary schools on her books, and a business that looked successful from the outside and was quietly cracking from within. In this episode, she shares the hard-won framework she wishes she'd had in those years: three questions to answer before you scale anything, whether it's a new venue, a new territory, a new programme, or an entirely new arm of your business. This is the episode that could save you years of the wrong kind of growth. What you'll learn * The three-stage framework for knowing when your business is genuinely ready to scale and what happens when you skip a stage * Why a business that looks busy on the surface can still be nowhere near ready to expand * The real reason quantity over quality almost broke Katie's business and the mindset shift that changed everything * How to treat each venue, territory, or income stream as its own separate entity with its own cashflow test * Why your team's readiness matters just as much as yours and how to know if they're actually ready for the next level * How to stop comparing your pace of growth to other entrepreneurs (and why you don't know what's really happening behind their scenes) Episode summary Scaling feels exciting. A new venue, a new postcode, another set of classes, it can feel like the natural next step when things are going well. But Katie has learned the expensive, exhausting, painful way that the moment you think you're ready to scale is often the exact moment you need to pause and ask three very specific questions first. This episode breaks growth down into a clear three-stage framework that applies to any model whether you're village hall-based, renting spaces, running a school programme, or selling franchises. Ready to build the foundations that make scaling safe? Everything Katie teaches in this episode, cashflow systems, team structure, passive operations, and CEO leadership is built into Silver Mentorship. Weekly live training with Katie, expert live Q&A coaching weekly, 50+ trainings, and the complete framework to scale smart. Explore Silver Mentorship → [https://goldmedalbusiness.org/silver-mentorship] Scale to Freedom — Free Facebook Community Join Katie and thousands of children's activity entrepreneurs for free weekly trainings and peer support. Join the free group → [https://www.facebook.com/groups/goldmedalbusiness] Stay Connected With Gold Medal Business and Katie Cannon: Instagram [https://www.instagram.com/goldmedalbusiness/] | Facebook [https://www.facebook.com/gogoldwithkatiecannon] | Facebook Group [https://www.facebook.com/groups/goldmedalbusiness/] | LinkedIn [https://www.linkedin.com/in/gogoldwithkatiecannon/] |Youtube [https://www.youtube.com/@GoGoldWithKatieCannon] Website: https://www.goldmedalcoaching.info/ [https://www.goldmedalcoaching.info/] Intro and Outro Background Music Main Street by AudioCoffee | https://www.audiocoffee.net/ [https://www.audiocoffee.net/] Music promoted by https://www.chosic.com/free-music/all/ [https://www.chosic.com/free-music/all/] Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/ [https://creativecommons.org/licenses/by-sa/3.0/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

6 Signs You're Ready for Another Income Stream

What if the next income stream in your business is actually the thing slowing you down? In this episode, Katie Cannon breaks down the 6 key signs that determine whether you’re truly ready to scale, launch a new business, or add another revenue stream. Drawing from over 20 years in the children’s activity industry, Katie shares the lessons that helped her go from overwhelmed entrepreneur to building businesses that thrive without her being there every day. What You’ll Learn * How to tell if you’re genuinely ready to launch another income stream * Why a weak leadership team can sabotage your next level of growth * The hidden danger of “yes energy” and entrepreneurial FOMO * How to create more white space in your calendar without slowing growth * Why the smartest business expansions strengthen your existing brand Episode Summary Scaling a business sounds exciting, but expanding too early is one of the biggest mistakes entrepreneurs make. Katie shares the exact framework she uses inside her mentorship programmes to help children’s activity and sports business owners decide whether they’re truly ready for another income stream, franchise, or business venture. Katie explains why many entrepreneurs stay stuck in reactive mode because they haven’t fully solved the core problems inside their existing business. From cash flow and confidence to systems, marketing, and leadership, she encourages listeners to look honestly at where they’re still struggling before adding more complexity. One of the biggest themes throughout the episode is the importance of building a business that can operate without you constantly holding the reins. Ready to grow and scale your children’s activity business? Book a call with the Gold Medal coaching team and discover which mentorship programme is the right fit for your next stage of growth. Click here to book a call → [https://goldmedalbusiness.org/book-a-call] Stay Connected With Gold Medal Business and Katie Cannon: Instagram [https://www.instagram.com/goldmedalbusiness/] | Facebook [https://www.facebook.com/gogoldwithkatiecannon] | Facebook Group [https://www.facebook.com/groups/goldmedalbusiness/] | LinkedIn [https://www.linkedin.com/in/gogoldwithkatiecannon/] |Youtube [https://www.youtube.com/@GoGoldWithKatieCannon] Website: https://www.goldmedalcoaching.info/ [https://www.goldmedalcoaching.info/] Intro and Outro Background Music Main Street by AudioCoffee | https://www.audiocoffee.net/ [https://www.audiocoffee.net/] Music promoted by https://www.chosic.com/free-music/all/ [https://www.chosic.com/free-music/all/] Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/ [https://creativecommons.org/licenses/by-sa/3.0/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

How to Stand Out When Every Area Has Competitors

If you've ever looked around at the other gymnastics schools, football academies, or dance studios in your area and felt a flutter of anxiety, this episode is about to completely change the way you think about competition. In this week's Go Gold with Katie, Katie Cannon reveals why competitors in your market are actually a sign of a healthy, in-demand business and shares the two powerful content pieces that will make your brand impossible to ignore, no matter how crowded your local market gets. What you'll learn * Why competition in your area is a marketing asset, not a threat and how to use it to your advantage * The mindset shift from "instant marketing" to "bigger brand awareness" that changes your entire growth trajectory * How to craft a compelling Origin Story that builds instant know, like, and trust with parents * What a "Why Do You Do What You Do" video is and why it's one of the most versatile pieces of content you'll ever create * Why staying consistent to your core message beats chasing every new trend or algorithm change * How to repurpose just two videos across your socials, website, emails, and customer journey — saving you hours every week Episode summary: When multiple children's activity businesses exist in the same area, they collectively build awareness for the whole category. Parents who might never have considered sending their child to gymnastics suddenly think, "Oh, a few of his friends are going — maybe we should try it." The more you understand this, the less time you spend worrying about competitors and the more time you spend becoming the obvious choice. But standing out requires more than great classes. In this episode, Katie challenges entrepreneurs to think beyond the day-to-day content hamster wheel and instead build two foundational brand assets that do the differentiation work for them — consistently, repeatedly, across every platform and every stage of the customer journey. Silver Mentorship — Led by Katie Cannon and her expert coaching team, Silver Mentorship gives you everything you need to turn your business into a fully systemised, scalable business — with 50+ trainings, 40+ templates, and weekly live support. Learn more about Silver Mentorship → [https://goldmedalbusiness.org/silver-mentorship] Free Facebook Community - Join Katie and thousands of children's activity entrepreneurs for weekly free trainings, strategies, and support. A free resource dedicated entirely to your growth. Join the free group → [https://www.facebook.com/groups/goldmedalbusiness] Stay Connected With Gold Medal Business and Katie Cannon: Instagram [https://www.instagram.com/goldmedalbusiness/] | Facebook [https://www.facebook.com/gogoldwithkatiecannon] | Facebook Group [https://www.facebook.com/groups/goldmedalbusiness/] | LinkedIn [https://www.linkedin.com/in/gogoldwithkatiecannon/] |Youtube [https://www.youtube.com/@GoGoldWithKatieCannon] Website: https://www.goldmedalcoaching.info/ [https://www.goldmedalcoaching.info/] Intro and Outro Background Music Main Street by AudioCoffee | https://www.audiocoffee.net/ [https://www.audiocoffee.net/] Music promoted by https://www.chosic.com/free-music/all/ [https://www.chosic.com/free-music/all/] Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/ [https://creativecommons.org/licenses/by-sa/3.0/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.