Growth Obsessed: The B2B Revenue Scaling Podcast

The #1 Mistake Everyone Makes When Prospecting GCC Clients

In this conversation, Mayur Mistry interviews Rayyan Abduljawad, founder of RAX Media, a B2B growth agency focused on helping businesses generate qualified sales meetings in the Middle East. Rayyan shares his journey into the cold email space, common mistakes businesses make when prospecting, and the importance of treating cold email as a marketing channel. He discusses the relationship-driven nature of the Middle Eastern market, strategies for success, and the significance of having a solid offer. The conversation concludes with insights into the future of RAX Media and the evolving landscape of digital marketing in the region.   Takeaways   * Rayyan has extensive experience in cold emailing and B2B marketing. * Mistakes in cold emailing often stem from not treating it as a system. * The Middle East market requires a relationship-driven approach. * Character and presentation are crucial in the Middle Eastern business culture. * Multiple touchpoints are essential for success in the Middle East market. * A good offer is critical for effective cold emailing. * Targeting a broad market increases chances of success. * Digital marketing is growing rapidly in the Middle East. * Cold email success often depends on the quality of the offer. * Businesses should evaluate their own strategies before blaming external factors.   Chapters   00:00 Introduction to RAX Media and Rayyan's Journey 01:45 Common Mistakes in Middle Eastern Prospecting 03:30 Lessons Learned from Entrepreneurship 05:43 Strategies for Dominating the Middle East Market 07:09 Identifying Ideal Clients for Cold Email 08:40 Investment Ranges for B2B Services 09:21 Future of RAX Media and the Middle East Market 09:33 Influences in Cold Email Strategies 11:08 Advice for the Younger Self 11:34 Closing Thoughts on Cold Email Success   📩 Don’t miss future episodes — subscribe to the Growth Obsessed Newsletter: 👉 growthobsessed.substack.com [http://growthobsessed.substack.com]

Why Most LinkedIn Funnels Fail Before They Even Start?

In this conversation, Farouk Bacha, founder of Dry Desert, shares his journey from working in a SaaS company to launching his own agency focused on marketing funnels, particularly on LinkedIn. He discusses the importance of structured marketing funnels, the differences between low-performing and exceptional funnels, and how to leverage multi-channel strategies for better engagement. Farouk emphasizes the significance of tracking customer journeys and learning from industry influencers. He also highlights the value of experimentation in understanding social media algorithms and offers insights into effective LinkedIn strategies. Takeaways   * Graduated in 2019 and started in a SaaS company. * Launched an agency with a business partner after gaining experience. * Successfully generated over $2.5 million in sales for clients. * Focus on building marketing funnels from the bottom up. * Avoid wasting time building an audience without a funnel. * Content must provide value to engage the audience effectively. * Interlink different social media platforms for better traffic flow. * Use tools like Trigify for tracking engagement and leads. * Learning from mentors like Daniel Fazio is crucial. * Experimentation with algorithms can lead to significant insights.   Chapters   00:00 The Journey to Dry Desert 02:29 Understanding Marketing Funnels 05:22 Key Elements of a Successful Funnel 08:05 Content Strategy and Audience Engagement 10:54 Interlinking Social Media Platforms 13:40 Tracking Engagement and Customer Journeys 16:21 Learning from Influencers and Mentors 19:01 Building Relationships with Clients 21:40 The Importance of Experimentation 24:39 Final Thoughts and Advice   📩 Don’t miss future episodes — subscribe to the Growth Obsessed Newsletter: growthobsessed.substack.com

How Posting Online Built a $10M Agency?

In this engaging conversation, Bodhi Gallo, co-founder of Stryker Digital, shares his remarkable journey from owning a garbage company to building a successful digital marketing agency. He discusses the challenges of scaling a business, the importance of team dynamics, and effective marketing strategies. Bodhi emphasizes the significance of selling value, developing strong client relationships, and adopting a long-term perspective in business growth. His insights provide valuable lessons for aspiring entrepreneurs and established business owners alike. Takeaways   * Bodhi's journey from a garbage company to a marketing agency is inspiring. * Scaling from $10 million to $20 million requires a different approach. * Finding team members who align with the company's vision is crucial. * Bodhi emphasizes the importance of founder-led sales. * Selling value rather than just products is key to success. * Starting with low pricing can help build a client base. * Building strong relationships with clients leads to long-term success. * Bodhi's marketing strategies focus on organic growth and social media. * Long-term thinking is essential in marketing and business. * Accountability and hard work are vital for business growth. Chapters 00:00 Bodhi Gallo's Journey: From Garbage to Digital Marketing 02:33 Navigating Challenges in Scaling a Business 05:07 The Hustle Phase: Building a Niche in Home Services 07:39 Company Culture and Growth Strategies 10:16 Advice for Aspiring Entrepreneurs 12:56 The Importance of Value in Sales 15:32 Marketing Strategies: Balancing Frontend and Backend Offers 17:46 Rapid Fire Round: Insights and Reflections   📩 Don’t miss future episodes. Subscribe to the Growth Obsessed Newsletter: https://growthobsessed.substack.com/ [https://growthobsessed.substack.com/]

⁠From Party Animal to Purpose-Driven: The Founder Who Rebuilt His Life

In this conversation, Mitch Hetrick, founder of Change the Culture, shares his entrepreneurial journey, emphasizing the importance of self-accountability, mentorship, and community. He discusses pivotal moments in his life, lessons learned the hard way, and the significance of starting a business with a clear 'why'. Mitch envisions a future where young leaders make a tangible impact in their communities and encourages listeners to support each other and pursue their passions with gratitude and purpose.   Takeaways * Mitch's journey began with a rock bottom experience at 21. * Self-accountability is crucial for personal change. * Mentorship has been key to Mitch's success. * Community support is vital during moments of self-doubt. * Ambition can lead to mistakes if not channeled correctly. * Starting a business requires clarity on your 'why'. * Networking authentically can lead to unexpected opportunities. * Young leaders are needed to create real community impact. * Gratitude is essential for happiness and fulfillment. * Continuous personal development is necessary for growth. Chapters   00:00 Mitch Hetrick's Entrepreneurial Journey 02:20 Pivotal Moments and Mentorship 04:58 Navigating Self-Doubt and Community Support 07:14 Starting a Business: The Importance of 'Why' 09:31 Finding Customers and Building Relationships 11:43 Future Vision and Community Impact 13:43 Personal Growth and Advice for the Next Generation   📩 Don’t miss future episodes. Subscribe to the Growth Obsessed Newsletter: https://growthobsessed.substack.com/ [https://growthobsessed.substack.com/]

How a 22-Year-Old Built a $30K/Month GTM Agency — From Cold Emails to Scaling

In this episode, Harshbir, founder of Outreachify, shares how he scaled his agency from a college side hustle to $30K+/month. He reveals the mindset shifts, cold emailing strategies, and GTM frameworks that fueled his growth, along with lessons on scaling, personal branding, and client acquisition. This is a must-listen for anyone building or growing an agency.   Key Takeaways * Started young: Launched Outreachify while still in college, balancing studies and entrepreneurship. *  First milestone: The first $1,000/month is the hardest but the most transformative. * Mindset shift: Moving from saving money → investing in business growth. * Cold emailing wins: Remains one of the most effective client acquisition tools today. * Investing in learning: Books, mentors, and skills accelerated scaling. * Building a personal brand: A key differentiator in the competitive agency market. * Closing sales: Learning the art of pitching and closing deals was crucial. * Team building: Hiring the right people early helped scale to $30K+/month. * GTM frameworks: Developed repeatable strategies for lead generation and client onboarding. * Continuous growth: Success comes from adapting, testing, and iterating fast.   Chapters 00:00 — From College to Entrepreneurship: The Journey Begins 08:20 — Overcoming Challenges: The Early Days of Outreachify 15:05 — Scaling Up: Agency Growth Strategies That Work 17:55 — Mindset Shifts: From Survival Mode to Investing in Growth 23:59 — Future of Agency Work: Trends, GTM Strategies & Insights