Estate Management: Rob Honan on Leadership, Community & Opportunity
HighGround speaks with Rob Honan, a former Worcestershire & Sherwood Foresters officer who now runs the 4 000‑acre Ascott Estate in Buckinghamshire. Rob describes his journey from the Army into estate management, explaining that many estates encompass a mix of arable and livestock farming, residential and commercial properties, sporting ventures and tourismedenprivatestaff.com [https://www.edenprivatestaff.com/what-we-do/rural-properties-estates/estate-managers-directors/#:~:text=There%20are%20many%20different%20types,For%20example].
Estate managers are responsible for planning and overseeing these activities; they direct staff, oversee agriculture, manage maintenance and budgets, liaise with government agencies (DEFRA and the Rural Payments Agency) and work with specialists such as agronomists and vetsedenprivatestaff.com [https://www.edenprivatestaff.com/what-we-do/rural-properties-estates/estate-managers-directors/#:~:text=A%20Manager%20%2FDirector%E2%80%99s%20other%20important,duties%20will%20include].
The role is hands‑on, requiring flexibility, problem‑solving and often living on siteedenprivatestaff.com [https://www.edenprivatestaff.com/what-we-do/rural-properties-estates/estate-managers-directors/#:~:text=This%20is%20a%20pro,the%20owners%20are%20away%20regularly]. Rob explains that there is no “normal day” and notes parallels with military leadership—the ability to adapt when “no plan survives contact” is critical. They discuss career routes, highlighting that while many estate managers hold formal qualifications in land management or farmingedenprivatestaff.com [https://www.edenprivatestaff.com/what-we-do/rural-properties-estates/estate-managers-directors/#:~:text=Many%20of%20Eden%E2%80%99s%20candidates%20for,the%20Royal%20Agricultural%20College%2C%20Cirencester], experience and transferrable skills from the forces can be just as valuable.
Salaries vary widely: Scottish estate managers start around £20 k and experienced managers on large estates can earn £50 k or moreplanitplus.net [https://www.planitplus.net/JobProfiles/View/558/7#:~:text=Starting%20salaries%20for%20estate%20or,as%20part%20of%20your%20package]. Rob urges service‑leavers to network, seek work‑experience on estates and consider the broad range of rural roles, from maintenance and heritage gardening to forestry and property management.
EPISODE CHAPTERS & KEY MOMENTS:
00:00 Introduction: Tom & Jamie explain how the podcast series offers an “evergreen” library of land‑based career insights.
02:05 Meet Rob Honan: Former infantry officer explains his move from the Army into estate management and the importance of using your network.
04:43 What is an estate? Rob outlines Ascott’s 4 000 acres of arable fields, residential properties, gardens, tourism (Ascott House & gardens attract ~50 000 visitors per year) and community relations.
06:36 Transferable skills: Adaptability, problem‑solving and people management learnt in the military are invaluable for managing diverse estate operations.
09:08 Roles & activities on an estate: Estates may include property portfolios, commercial shoots, farming, woodland, heritage gardens and tenanted farmsedenprivatestaff.com [https://www.edenprivatestaff.com/what-we-do/rural-properties-estates/estate-managers-directors/#:~:text=There%20are%20many%20different%20types,For%20example]. Estate managers oversee maintenance, agriculture, budgets, events, external bodies and specialist advisorsedenprivatestaff.com [https://www.edenprivatestaff.com/what-we-do/rural-properties-estates/estate-managers-directors/#:~:text=A%20Manager%20%2FDirector%E2%80%99s%20other%20important,duties%20will%20include]. Rob explains how Ascott employs gardeners, farm contractors, rangers, maintenance staff and visitor‑service teams.
12:40 Challenges & rewards: Balancing profitability with conservation and community relations; climate change and ESG targets; maintaining viability while preserving heritage. Rob likens the role’s unpredictability to a military operation.
15:30 Qualifications & experience: Some estate managers study land management or farming at institutions such as Harper Adams or the Royal Agricultural Universityedenprivatestaff.com [https://www.edenprivatestaff.com/what-we-do/rural-properties-estates/estate-managers-directors/#:~:text=Many%20of%20Eden%E2%80%99s%20candidates%20for,the%20Royal%20Agricultural%20College%2C%20Cirencester]. However, Rob stresses that service‑leavers can enter via assistant roles and gain experience on the job.
19:00 Salary & package: Starting salaries for estate managers in Scotland are around £20 k, rising to £25–35 k; experienced managers on large estates can earn £50 k or more and may receive rent‑free accommodationplanitplus.net [https://www.planitplus.net/JobProfiles/View/558/7#:~:text=Starting%20salaries%20for%20estate%20or,as%20part%20of%20your%20package]. Pay varies by estate size and responsibilities.
22:40 Entry routes & advice: Rob recommends contacting rural recruitment firms (e.g., CAAV job board, Eden Private Staff), local CLA offices and individual estates. Volunteering during resettlement and inviting “coffee chats” can open doors.
26:30 HighGround’s impact: Rob praises HighGround’s Rural Weeks for showing service‑leavers the breadth of rural careers. He notes the estate sector needs more people and encourages employers to see the value of veterans’ discipline, adaptability and leadership.
30:20 Final reflections: The group discusses the sector’s resilience amid bad press, the need for advocacy around the Armed Forces Covenant, and how estates can benefit from the values and skills of ex‑service personnel.
ABOUT ROB HONAN:
Rob Honan commissioned into the Worcestershire & Sherwood Foresters in 2000 and served as an infantry officer until 2007. After leaving the Army he retrained as a chartered surveyor, gaining experience with commercial property firms before moving into rural estate management.
As Estate Manager for the 4 000‑acre Ascott Estate, Rob oversees arable farming, residential and commercial properties, heritage gardens, tourism, conservation, film licences and more. He sits on HighGround’s Advisory Board and regularly speaks to service‑leavers, offering “coffee dates” and mentoring. Connect with Rob via LinkedIn [https://www.linkedin.com/in/rob-honan/] or learn more about Ascott Estate at ascottestate.co.uk [https://www.ascottestate.co.uk/].
KEY DUTIES OF AN ESTATE MANAGER:
1. Management & planning: Run the estate’s arable, livestock or mixed farming, plus shoots, woodland and tourismedenprivatestaff.com [https://www.edenprivatestaff.com/what-we-do/rural-properties-estates/estate-managers-directors/#:~:text=Estate%20Manager%20%2F%20Director].
2. Staff & contractors: Recruit, direct and coordinate estate staff, seasonal workers and contractorsedenprivatestaff.com [https://www.edenprivatestaff.com/what-we-do/rural-properties-estates/estate-managers-directors/#:~:text=direct%20responsibility%20for%20the%20estate,aspects%20of%20accounting%20%26%20bookkeeping].
3. Maintenance & improvements: Oversee upkeep of buildings, farmland, woodlands, drainage and roadsplanitplus.net [https://www.planitplus.net/JobProfiles/View/558/7#:~:text=,or%20heritage%20estates%2C%20and%20other]; manage renovations and new developments.
4. Agricultural & environmental compliance: Liaise with DEFRA/RPA, apply for grants and subsidies and monitor conservation issuesedenprivatestaff.com [https://www.edenprivatestaff.com/what-we-do/rural-properties-estates/estate-managers-directors/#:~:text=A%20Manager%20%2FDirector%E2%80%99s%20other%20important,duties%20will%20include].
5. Property & business management: Manage tenancies and leases; collect rents; plan diversification projects such as holiday lets or eventsplanitplus.net [https://www.planitplus.net/JobProfiles/View/558/7#:~:text=businesses%20such%20as%20forestry%20or,important%20paperwork%2C%20including%20farm%20tax].
6. Financial management: Prepare budgets, oversee accounts, handle insurance and taxation, and ensure the estate is profitableedenprivatestaff.com [https://www.edenprivatestaff.com/what-we-do/rural-properties-estates/estate-managers-directors/#:~:text=A%20Manager%20%2FDirector%E2%80%99s%20other%20important,duties%20will%20include].
USEFUL RESOURCES:
1. RICS (Royal Institution of Chartered Surveyors) – Professional body providing information on rural property and qualifications.
2. CAAV (Central Association of Agricultural Valuers) – Job board and professional network.
3. Harper Adams University & Royal Agricultural University – Institutions offering degrees and postgraduate courses in rural land and estate managementedenprivatestaff.com [https://www.edenprivatestaff.com/what-we-do/rural-properties-estates/estate-managers-directors/#:~:text=Many%20of%20Eden%E2%80%99s%20candidates%20for,the%20Royal%20Agricultural%20College%2C%20Cirencester].
4. HighGround – Learn about Rural Weeks and support for service‑leavers at highground‑uk.org [https://highground-uk.org].