How to Build a Profitable Nutrition Business

Email & Linkedin Marketing with Carmen Williams

Ever felt overwhelmed by marketing your nutrition business—or unsure how to even begin? In this episode of How to Build a Profitable Nutrition Business, we sit down with Carmen Williams from Global Teams, whose insights on email and LinkedIn marketing have helped her scale to a 7-figure business. Carmen shares her refreshingly honest journey from imposter syndrome to marketing confidence, and unpacks the exact strategies she uses to grow her audience, connect with ideal clients, and nurture leads through value-driven content—not pushy sales tactics. We also dive deep into the power of virtual assistants, how to craft storytelling emails that convert, and what health professionals often get wrong about marketing. Whether you're just starting out or scaling fast, Carmen’s practical wisdom will leave you inspired and equipped to take action. Don’t miss this one—especially if you’ve been avoiding LinkedIn or doubting the power of email marketing. 👉 Learn more about Carmen and her team at Carmen's website [https://globalteams.com.au/].

If Not You, Then Who Conquering Imposter Syndrome in Your Business

On this episode of How to Build a Profitable Nutrition Business, Chris Hughes tackles a challenge that silently holds back countless nutrition professionals: imposter syndrome. Whether you're a dietitian, nutritionist, or health coach, that inner voice whispering “Who am I to do this?” can be paralysing. Chris shares his personal experiences—from the self-doubt that followed him while writing a book to the everyday hesitation many feel when posting online or launching new services. You'll learn why imposter syndrome is especially common in the nutrition space, how even world-renowned figures like Michelle Obama and Albert Einstein weren’t immune to it, and—most importantly—how to break free from it. Chris offers actionable strategies to help you stop seeking permission and start showing up, even if it means embracing the cringe. If you’ve ever felt like you're not ready or not good enough, this episode is for you.

40 Marketing Strategies to Grow Your Nutrition Business

In this episode of How to Build a Profitable Nutrition Business, Chris is joined by his wife and marketing strategist Stacey Hughes to share over 40 marketing strategies that helped them grow their dietetic business into a thriving seven-figure operation. From humble beginnings with no time for marketing and three kids under three, they dive into how referrer relationships, like weekly meetings with GPs and chronic disease nurses, became the backbone of their growth. They also discuss the creative tools they used to stay top of mind—like branded recipe magazines, co-branded resources, conference speaking gigs, and even old-school postcards that delivered an impressive ROI. Whether it was building online calculators for eating disorder referrals or dropping off sushi platters to start conversations, their approach combined consistency, creativity, and community. They also explore what worked when targeting the public, from SEO-optimised blogs and Facebook ads to cooking demos, webinars, and health challenges that boosted engagement and email signups. Stacey highlights how automation tools and AI have made marketing more accessible than ever, and why building visibility through regular content—like Lives, podcasts, and newsletters—remains crucial. They wrap up by sharing what they’d do differently today, from leveraging Google Ads to deeper nurturing of existing clients. This episode is a goldmine for any health professional wanting practical, real-world strategies that don’t require a full-time marketing team.

The Ultimate Guide to Online Memberships with Mike Morrison

🎙️ In this episode of How to Build a Profitable Nutrition Business, Chris sits down with Mike Morrison, founder of the Membership Geeks and Membership Academy, to dive deep into what makes membership businesses thrive—especially in the health and wellness space. Mike shares his 15+ years of experience in the industry, offering practical insights on community building, pricing strategies, and how to create a membership that keeps people engaged long-term. Whether you're just starting out or looking to scale your membership model, Mike's approach to the “three Cs” (Content, Coaching, and Community) is a game changer. 💡 Mike also shares his powerful retention framework, explores common mistakes membership owners make, and gives real advice on platform choice—spoiler: he's not a fan of Facebook groups for paid memberships. From fostering engagement to boosting lifetime customer value, this episode is packed with actionable tips to help you serve more people without burning out. Guest Bio & Links: Mike Morrison is founder of the Membership Geeks [https://www.membershipgeeks.com] and Membership Academy [https://www.membershipacademy.com], where he's been the driving force behind countless successful membership businesses. He’s the host of a popular podcast [https://www.membershipgeeks.com/podcast], author of three best-selling books including Member Machine (2016) [https://www.membermachine.biz] and Behind The Membership (2019) [https://www.themembershipguys.com/books], and can regularly be found on stages around the world at events including Social Media Marketing World, Atomicon, and Podcast Movement. 👉 Connect with Mike: Instagram [https://www.instagram.com/membershipgeeks] | Twitter [https://www.twitter.com/membershipgeeks] | Facebook Page [https://www.facebook.com/MembershipGeeks/] | Facebook Group [https://www.facebook.com/groups/membersitemastermind/]

How the Book I Never Wanted to Write Impacted My Career with Natasa Denman

In this episode of How to Build a Profitable Nutrition Business, Chris Hughes shares the unexpected story of the book he never wanted to write—and how that very book became one of the most powerful tools in his career as a dietitian and entrepreneur. Joining him is the woman who made it all happen: Natasa Denman, founder and CEO of Ultimate 48 Hour Author. Chris opens up about the imposter syndrome that almost kept him from writing a book, the resistance he felt going into the process, and how his wife Stacey quietly signed him up anyway. What followed was a career-defining experience that not only helped Chris extract the knowledge in his head but gave him the confidence to own his expertise, land speaking gigs, and ultimately grow and sell a successful business. Natasa breaks down her method for turning experts into authors—fast. Her system, developed for time-poor professionals, helps extract valuable knowledge and structure it into a book in just 48 hours. Together, they reflect on the behind-the-scenes moments, the power of publishing for credibility, and how the process can transform not just your business, but your identity as a leader. A CSP-accredited speaker and 15-time published author, Natasa Denman is the creator of the Ultimate 48 Hour Author system. Since launching her business in 2010, she has helped more than 950 solopreneurs across 15 countries become published authors. In 2018, she founded Ultimate World Publishing, supporting her authors as they go on to write second and third books. Featured in major Australian media including The Sydney Morning Herald, The Financial Review and The Age, Natasa now runs a multi 7-figure business from home with her husband and three children—having successfully pivoted her company online in 2020. Whether you're a nutritionist, dietitian, PT, or health coach, this episode is packed with inspiration, real talk, and practical advice for turning your expertise into something bigger. Writing a book isn’t about being a bestseller—it’s about becoming the next version of yourself and opening up doors you never knew existed. If this episode hits home for you, make sure to like, share and subscribe so more nutrition professionals can make a bigger impact doing what they love. Resources & Links: Free Shut Up and Write Your First Book Download: https://48.ultimate48hourauthor.com.au/shutupebookau [https://48.ultimate48hourauthor.com.au/shutupebookau] Website: https://writeabook.com.au [https://writeabook.com.au] Events Page: https://www.writeabook.com.au/events/ [https://www.writeabook.com.au/events/]