Jeremy on Marketing Podcast

Ep82 | Don't use GHLs AI Voice tool

Why We Don't Use GoHighLevel's AI Voice Agent (And What We Use Instead) Patch builds CRMs inside both HubSpot and GoHighLevel. And while Jeremy is a big fan of GoHighLevel for workflows, automations, and pipelines, there's one thing Patch refuses to use inside the platform: Its AI voice agent. In this episode, Jeremy explains why your phone system is too important to trust to a bundled AI feature and what clinics should be doing instead. 📌 Episode Topics * Why most AI phone agents inside CRMs fall short * The biggest mistakes clinics make with AI voice * Why your phone is your highest-leverage conversion point * The importance of best-in-class AI tools * How Patch builds AI phone systems for clinics 🧠 The Big Idea When software tries to do everything, it usually does nothing exceptionally well. Jeremy believes that applies directly to AI. CRMs should manage pipelines, automations, contacts, and reporting. AI voice systems should specialize in conversations. Your phone system is too important to compromise. 📞 Why Phone Calls Matter So Much For many clinics, the phone is still the highest-converting lead source. But most clinics miss more calls than they realize: * After hours * During lunch breaks * When staff are busy helping patients * During peak treatment times Every missed call could represent a patient worth thousands of dollars in lifetime value. ⚠️ The Problem with CRM-Based Voice AI Jeremy highlights several common issues: * Large, confusing system prompts * Poor conversation routing * Inaccurate responses * Lost context during calls * Limited testing and debugging tools While these systems often look appealing because they're built into the CRM, the actual patient experience can suffer. 🚀 The Better Approach: Best-in-Class AI Instead of using one platform for everything, Patch uses specialized tools for specialized jobs. That means: * CRM for pipelines and automations * Dedicated AI SMS platforms for texting * Dedicated AI voice platforms for phone calls * Middleware to connect everything together The result is better conversations, better patient experiences, and higher conversion rates. 📈 Real Results Jeremy shares an example of a multi-location clinic that was missing 12–15 calls per week. After implementing an AI phone agent, the clinic booked 23 new evaluations from calls that previously would have gone to voicemail. For most clinics, that kind of result pays for the system many times over. ✅ The Takeaway GoHighLevel is a great CRM. Use it for: * Pipelines * Email automations * Workflows * Text reminders But when it comes to AI voice, Jeremy recommends using purpose-built AI tools that specialize in patient conversations. Because your phone is often the first interaction a patient has with your clinic. That experience should be A+. 🎥 See AI Phone Agents in Action Want to hear what modern AI phone agents actually sound like? 👉 Watch the free AI Admin training [https://join.thepatchsystem.com/ai-admin-free-training] The training includes live demos of AI employees handling lead follow-up, patient conversations, and phone calls. 📞 Want a Free AI Phone Agent Demo? Patch will build and demo a custom AI phone agent for your clinic so you can hear exactly how it would handle your patient calls. 👉 Book a free AI strategy call [https://thepatchsystem.com/ai]

Ep81 | Let AI Answer your phone | AI Employees Pt 2

Meet "Book": The AI Employee Every PT Clinic Should Hire First A new lead fills out a form on your website. How long does it take someone on your team to respond? Five minutes? Thirty minutes? The next morning? According to Jeremy, every minute matters. After five minutes, your chances of converting that lead drop dramatically. That's why he believes the first AI employee every PT clinic should hire is an AI lead setter named Book. 📌 Episode Topics * Why speed-to-lead matters more than ever * How clinics lose patients before conversations even start * The 3 jobs an AI lead setter performs * Why consistent follow-up beats better marketing * How AI is changing patient acquisition 🧠 The Problem Most Clinics Have A patient fills out a form after hours. You're treating patients. You're at your kid's soccer game. Your admin is gone for the day. By the time someone follows up, the lead is gone. Not because your clinic wasn't the right fit. Because someone else responded faster. Jeremy shares that many clinics already generate enough leads. The real issue is slow response times and inconsistent follow-up. 🚀 What Book Does 1️⃣ Instant Speed-to-Lead Within 60 seconds of a form submission, Book sends a personalized text message. Not a generic autoresponder. A real conversation starter designed to get the lead engaged immediately. This happens: * After hours * On weekends * While you're treating patients * While you're asleep 2️⃣ Persistent Follow-Up Most clinic owners follow up once or twice. Book follows up for up to 90 days. Because many patients aren't ready when they first inquire. Their pain comes back. Their schedule changes. Life happens. Book stays top-of-mind until they are ready to book. 3️⃣ Real Conversations + Booking Calls Book can: * Answer questions * Discuss symptoms * Explain services * Confirm location and availability * Book discovery calls directly into your calendar It doesn't just send messages. It actively moves leads toward becoming patients. 📈 Why This Matters Jeremy shares a powerful lesson from running his own clinic: The clinics with the best marketing don't always win. The clinics that consistently follow up often do. Many patients don't book immediately. Their symptoms improve temporarily, life gets busy, or they simply aren't ready. When the pain returns, the clinic that stayed in touch is usually the one they contact. ✅ Who Should Use This? Book is a great fit for: * Clinics running Google or Meta ads * Growing clinics with staff PTs to fill * Solo clinic owners wearing too many hats * Practices without full-time admin support 🎥 Watch the Free AI Admin Training Want to see Book in action? Patch created a free training where Jeremy demonstrates the AI lead setter live, shows real conversations, and breaks down the other AI employees clinics are beginning to implement. 👉 Watch the free AI Admin training [https://join.thepatchsystem.com/ai-admin-free-training] You'll also learn where AI can improve patient acquisition, follow-up, scheduling, and clinic operations. 📞 Interested in an AI Audit? Patch also offers free AI audits where the team reviews your current systems and identifies where AI can immediately improve efficiency and revenue. 👉 Start with the free AI Admin training [https://join.thepatchsystem.com/ai-admin-free-training]

Ep80 | AI Employees for PT Clinics Pt 1: Book

Meet "Book": The AI Employee Every PT Clinic Should Hire First A new lead fills out a form on your website. How long does it take someone on your team to respond? Five minutes? Thirty minutes? The next morning? According to Jeremy, every minute matters. After five minutes, your chances of converting that lead drop dramatically. That's why he believes the first AI employee every PT clinic should hire is an AI lead setter named Book. 📌 Episode Topics * Why speed-to-lead matters more than ever * How clinics lose patients before conversations even start * The 3 jobs an AI lead setter performs * Why consistent follow-up beats better marketing 🧠 The Problem Most Clinics Have A patient fills out a form after hours. You're treating patients. You're at your kid's soccer game. Your admin is gone for the day. By the time someone follows up, the lead is gone. Not because your clinic wasn't the right fit. Because someone else responded faster. 🚀 What Book Does 1️⃣ Instant Speed-to-Lead Within 60 seconds of a form submission, Book sends a personalized text message. Not a generic autoresponder. A real conversation starter designed to get the lead engaged immediately. This happens: * After hours * On weekends * While you're treating patients * While you're asleep 2️⃣ Persistent Follow-Up Most clinic owners follow up once or twice. Book follows up for up to 90 days. Because many patients aren't ready when they first inquire. Their pain comes back. Their schedule changes. Life happens. Book stays top-of-mind until they are ready to book. 3️⃣ Real Conversations + Booking Calls This is where AI has changed dramatically. Book can: * Answer questions * Discuss symptoms * Explain services * Confirm location and availability * Book discovery calls directly into your calendar It doesn't just send messages. It moves leads toward action. 📈 Why This Matters Jeremy shares that many clinics already generate plenty of leads. The problem is not marketing. The problem is follow-up. Every missed lead represents potential lost revenue. And most clinics simply don't have the manpower to respond instantly and consistently 24/7. ✅ Who Should Use This? Book is a great fit for: * Clinics running Google or Meta ads * Growing clinics with staff PTs to fill * Solo clinic owners wearing too many hats * Practices that don't have full-time admin support 📞 Watch the Free AI Admin Training If you want to see Book in action, Patch created a free training that demonstrates exactly how these AI employees work inside PT clinics. 👉 Watch the free AI Admin training [https://join.thepatchsystem.com/ai-admin-free-training] You'll see live examples, real conversations, and how clinics are using AI to improve speed-to-lead, follow-up, and patient acquisition.

Ep79 | What The Best Clinics Do To Stay On Top

The 3 Google Search Positions Every PT Clinic Must Own There's probably a clinic in your city dominating every Google search right now. They keep hiring. They keep growing. And it feels like they're eating every new patient before anyone else even gets a chance. According to Jeremy, it's not because they're better clinicians. It's because they understand how to dominate all three key positions on page one of Google. 📌 Episode Topics * Why some clinics dominate local search * The 3 most important spots on page one of Google * Why traditional SEO alone is no longer enough * The hidden Google Ads setting most clinics miss * How local SEO and paid ads work together 🧠 The Big Idea The clinics winning in your market are not relying on one strategy. They are showing up: * At the top of Google Ads * Inside the sponsored Google Maps results * Organically inside the Google Maps pack Three touchpoints. One search. That repeated visibility builds trust instantly. 1️⃣ Google Ads at the Top of Search The first position is the traditional paid Google Ad at the top of page one. Jeremy makes a key point: Google Ads are not going away. Google's business model depends on them. Even if people scroll past ads initially, showing up there still matters because it creates the first brand touchpoint. 2️⃣ Sponsored Listings Inside the Google Maps Pack This is the piece most clinics completely miss. There's a separate setting inside Google Ads that allows your clinic to appear as a sponsored result directly inside the Google Maps section. Most clinic owners running basic or "smart" campaigns never turn this on. But when you do, your clinic appears twice: * At the top of search * Inside the Maps pack itself That dramatically increases visibility without necessarily increasing ad spend. 3️⃣ Organic Google Maps Rankings (Local SEO) The third position is the organic Maps listing. This is earned through real local SEO work. Jeremy explains that this includes: * Optimizing your Google Business Profile * Adding services and photos consistently * Responding to reviews * Building local landing pages on your website * Creating city and service-specific "money pages" Most clinics barely touch their Google Business Profile after creating it. The clinics dominating local search treat it like an active marketing asset every single month. 📈 Why This Works Patients trust familiarity. When they see the same clinic: * At the top of search * Inside sponsored Maps * Inside organic Maps That clinic feels like the obvious choice, even before the patient clicks anything. That's how trust gets built in seconds. ⚠️ The Mistake Most Clinics Make Most clinics only do one piece: * Just SEO * Just Google Ads * Just referrals The clinics winning local markets are coordinating all three together consistently every month. ✅ The Takeaway If you want to dominate local search, you need: * A real Google Ads strategy * Ads configured to appear inside Maps * Ongoing local SEO work Not once. Every month. 📞 Want a Free Google Ads + SEO Audit? Patch offers free audits where they'll walk through: * Your Google Maps rankings * Your local SEO setup * Your Google Ads opportunities * Estimated lead volume in your market 👉 Book a free strategy call [https://thepatchsystem.com]

Ep78 | PT Clinic Automation Is Changing

Why Old CRM Automations Are Dying (And What's Replacing Them) Most PT clinics already have automations running. A patient fills out a form. A templated text goes out 60 seconds later. Then another one three days later. Then another. That worked a few years ago. But in 2026, Jeremy believes those old automations are starting to hurt clinics more than help them. 📌 Episode Topics * Why traditional CRM automations are becoming outdated * The difference between email automation and SMS automation * Why AI conversations outperform date-based triggers * The highest ROI AI workflow for clinics right now 🧠 The Problem with Old Automations Traditional CRM systems are built around: * Date triggers * Time delays * Templated messages That means: * Every lead gets the same text * Every patient gets the same follow-up * Every lost lead gets the same reactivation attempt And while that solved a scaling problem years ago, it no longer feels personal. Especially with text messaging. 📱 Why SMS Is Different Email is expected to feel automated. Text messaging is not. When a patient receives a templated text, they immediately recognize it. That hurts trust and lowers conversion. Jeremy admits he actually avoided automated SMS for years because it felt too robotic. ⚙️ What Changed: AI Conversations AI can now respond conversationally instead of following rigid time-based rules. That means: * Different leads get different follow-ups * AI can respond based on context * Conversations feel natural instead of scripted Example: * A lead checking insurance gets one conversation * A lead who ghosted gets another * A patient who already had an eval gets something completely different That level of personalization dramatically improves reactivation and booking rates. 🚀 The Highest ROI AI Workflow Right Now Jeremy says the best place to start is simple: AI follow-up for new leads. Most clinics already generate form fills from: * Google Ads * Meta Ads * Their website But many of those leads never actually book a discovery call. AI closes that gap by: * Following up instantly * Answering questions * Guiding leads toward booking Even small increases in booked calls create massive ROI. 📈 The Big Takeaway Traditional automations solved an old problem. But conversational AI is the next evolution. The clinics adopting it now will: * Convert more leads * Reactivate more patients * Improve review generation * Create a more premium experience And within the next few years, Jeremy believes this will become standard across the industry. 📞 Want a Free AI Audit? Patch is offering free AI audits for clinic owners. You'll get: * A breakdown of your current systems * What automations should stay * What should be upgraded to AI * Where you can improve conversions immediately 👉 Get your free AI audit [https://thepatchsystem.com/ai]