Leading Lubbock

The Pause Before the Pivot: Reflecting on Season One and What’s Next

Ruben and his new co-host, Ryan Harris, sit down for a candid conversation about what’s next for Leading Lubbock. Together, they reflect on the journey of Season One — forty stories of leadership, purpose, and transformation — and share the heart behind Season Two. The episode covers lessons learned, the power of stories, the importance of leading in both mountains and valleys, and the exciting new direction of the show. It’s a transparent look behind the scenes, full of gratitude, laughter, and anticipation for what’s to come.

#40 - Julie Hubik on Compassionate Leadership, Core Values, and Unreasonable Hospitality

In this episode of Leading Lubbock, Ruben sits down with Dr. Julie Hubik, founder of Cornerstone Audiology. For over 18 years, Julie has built a thriving practice rooted in care, compassion, and hospitality while balancing life as a wife, mom, and leader in the Lubbock community. Julie shares her journey from starting Cornerstone as a “one-woman band” to leading a 14-person team, the lessons she’s learned about communication, core values, and navigating trials, and how hospitality and generosity can transform leadership. She also opens up about learning through challenges, the importance of surrounding yourself with mentors, and how her faith and family keep her grounded. Julie’s book recommendation, Unreasonable Hospitality by Will Guidara, ties perfectly into her leadership style—serving others with more than they expect.

#39 - Cade Fowler on Listening, Guiding, and Building Trust in Leadership

In this episode of Leading Lubbock, Ruben sits down with Cade Fowler, Executive Officer of the Lubbock Association of REALTORS®. Cade reflects on his 20+ years of leadership, from his early days in key services to guiding one of West Texas’s largest trade associations. He shares how listening more than speaking, guiding with guardrails, and building trust have shaped his leadership. Cade also opens up about navigating change in the MLS, raising two boys with his wife Leslie, and how lessons from parenting often mirror leadership at the Association. His book recommendation, Start with Why by Simon Sinek, reminds us that purpose fuels both organizations and people.

#38 - Jeanna Roach on Faith-Driven Leadership, EQ, and Becoming Who You Were Made to Be

Jeanna Roach is the CEO of Betenbough Companies, leading several organizations and over 400 team members with a clear Kingdom-driven purpose. In this episode, Jeanna shares her journey from public relations in Dallas to finding deep transformation through leadership, faith, and humility at Betenbough Homes. We talk about emotional intelligence, the power of love and truth in leadership, raising teenagers, navigating identity as a female executive, and the legacy of founders Rick and Ron Betenbough. Jeanna’s story is full of wisdom, vulnerability, and insight for anyone desiring to lead with purpose.

#37 – Matt Moreland on Legacy, Leadership, and Living Intentionally

Matt Moreland is a fourth-generation entrepreneur living in Lubbock. He farms nearly 1,000 acres of vineyards with his company Texas Vine Country, helps operate his family winery FermForge/Viñador, and works as a commercial real estate agent with Duncan Realty Group. In this episode, Matt shares about building family-run businesses, fatherhood, faith, and how intentional leadership shows up in his life. From running numbers in real estate to planting grapes in West Texas soil, Matt opens up about what it means to build bridges for those who come after you. Thoughtful, steady, and grounded, this is a conversation about legacy, faith, and living on purpose.