Make Your Market: How to Succeed as a Farmer’s Market Vendor

Are You Undercharging at Your Farmer's Market Booth? - Ep. 12

What should you charge for the products at your farmers market booth? How do you know if you're underpricing and what do you do if sales are slow? In this week's episode, we're talking pricing strategy from the ground up: how to set a smart starting price at the beginning of the season, what customer behavior is telling you about your price point, and how to make adjustments mid-season without alienating your regulars. Whether you're heading into your first season or your fifth, this episode will help you price with purpose and stop leaving money on the table every market day. ------------------------------------------------------------ Make Your Market is the podcast that helps you succeed as a farmer's market vendor. The first ten episodes are designed to be your roadmap to starting or improving your market business and we encourage you to start there! Questions? Reach out to us at makeyourmarket@wolfcreekfamilyfarm.com

How to Be Prepared for the First Day of Farmer's Market - Ep. 11

This week we're talking market prep now for a successful first day of the farmer's market season. We want to avoid any unpleasant surprises, especially if you walked into your house after the final market day of last year, dropped everything in a corner and said, "I'll deal with it later." Well, later has come. And now's the time to tackle: * Equipment inspection & maintenance * Restocking decisions * Staffing readiness * Mental/emotional prep for the season * Your insurance and licensing checklist * Testing your setup at home * Early-season pricing strategy * Communicating with your market manager We tackle that list together on today's episode. -------------------------------------------------------Arcenio and Karin Velez are the farmers at Wolf Creek Family Farm in west central Missouri. They've been selling at farmer's markets since 2008. Make Your Market is the podcast helping you become a better and more successful farmer's market vendor by sharing their experiences as vendors and market managers. The first ten episodes of the podcast are your road map to starting or improving your farmer's market business; we encourage you to give them a listen. Be sure to follow the podcast in your podcast app so you never miss an episode.

Measuring Your Success at the Farmer's Market: Metrics That Matter - Ep. 10

If you’ve ever ended a market day saying, “It was slow,” or it didn't feel slow, but your sales seem low, this episode is for you. We’re going to unpack what “slow” actually means, how to measure it, and, most importantly, how to improve it next time. Gross sales? Average order value? Conversion rate? Sell-through percentage? By the end of this episode, you’ll know exactly which numbers matter, how to collect them, and how to read them like a pro to improve your farmer's market sales. ___________________________________________________________ This is the final episode in our series on building your new farmer's market business. We encourage you to go back and listen from episode one to get the full arc for improving your business and share this series with a fellow vendor (or someone dreaming of being one). Hit that follow button so you never miss an episode ... more great things to come!

How to Market Your Farmer's Market Business - Ep. 9

McDonald’s doesn’t rely on the strip mall to bring them customers, and neither should we. Today we're talking about simple, affordable ways to market your farmer's market business, not just at the market, but also online and around town. The bottom line is you must market you - we can't rely on the markets to do this for us. So, we'll cover a mix of low-cost and paid tactics to provide clarity, consistency, and a call to action every time our brand is front of our customers and potential customers. ________________________________________________ Make Your Market is a show for farmer's market vendors who want to sell with confidence, connect with their community, and grow a thriving business. These first 10 episodes are designed to be your roadmap to building or refining that business. Hit that follow button so you never miss an episode!

Cooperation Over Competition at the Market - Ep. 8

Today we’re talking about the vibe that makes great markets unforgettable: community over competition. What it means, why it works, and simple ways to live it every market day. It's all about building a thriving, loyal market community that lifts everyone. Make Your Market is a show for farmer's market vendors who want to sell with confidence, connect with their community, and grow a thriving business. These first 10 episodes are designed to be your roadmap to building or refining that business. Hit that follow button so you never miss an episode!