Marketing From The Edge

Marketing From the Edge: The Best of 2024

Today we're doing something special. We're looking back at the best moments from 2024, handpicked by me and my dad, curated by our team, and of course, chosen by you, our listeners. From the episodes that sparked the most conversations to the strategies that delivered the biggest wins, we're breaking down the highlights that made this year unforgettable. Whether you're tuning in for the first time or you've been with us all year, this is your ultimate crash course and the most powerful insights we shared in 2024. Let's jump in and relive the moments that define the year and might just transform your 2025.   Stay Connected: Visit us at: https://www.marketingedgepod.com/ [https://www.marketingedgepod.com/] Join our community of entrepreneurs: https://www.skool.com/marketing-edge [https://www.skool.com/marketing-edge] Get more free valuable content to watch: https://youtube.com/@codyalexandermkt [https://youtube.com/@codyalexandermkt] Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo [http://www.linkedin.com/in/jon-alexander-ceo] Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2 [https://www.linkedin.com/in/codyalexander2] Follow Cody on X: https://x.com/codyalexander2 [https://x.com/codyalexander2] For feedback, episode ideas, and guest suggestions, contact:  cody@marketingedgepod.com [cody@marketingedgepod.com]

The 3 Phases of Business: Which one are you in?

Today we're talking about knowing what stage of business you're in and the importance of focusing on the big thing versus the important thing. Do you need to find the big thing? Do you need to keep working on the important thing? Or do you need to do something different? We share our best strategies, no matter what stage of business you're in.   Timestamps: 00:00 Introduction to Marketing From The Edge 01:03 Understanding Business Stages 01:27 The Importance of the Big Thing vs. the Important Thing 02:15 Leveraging Small Improvements for Big Gains 03:42 Optimizing Business Efficiency 05:01 Strategies for Incremental Growth 06:21 Real-World Examples and Applications 08:19 The Right Order of Operations in Business 15:13 Maximizing Revenue Through Promotions and Retargeting 15:48 Maximizing High LTV Channels 16:28 The Challenge of No Acquisition 17:51 Monetization vs. Acquisition Balance 21:24 The Importance of Time in Business 24:54 Adapting to Business Phases 27:09 Conclusion and Final Thoughts   Stay Connected: Visit us at: https://www.marketingedgepod.com/ [https://www.marketingedgepod.com/] Join our community of entrepreneurs: https://www.skool.com/marketing-edge [https://www.skool.com/marketing-edge] Get more free valuable content to watch: https://youtube.com/@codyalexandermkt [https://youtube.com/@codyalexandermkt] Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo [http://www.linkedin.com/in/jon-alexander-ceo] Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2 [https://www.linkedin.com/in/codyalexander2] Follow Cody on X: https://x.com/codyalexander2 [https://x.com/codyalexander2] For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com [cody@marketingedgepod.com]

No BS Advice to Build $20M Business

Last Centurion update, John set an ambitious goal for $20 million next year. He shares exactly how he arrived at that number and how you can build your own business -  by beginning with the end in mind.   Timestamps: 00:00 Introduction to Infinite Loop Game 01:08 Setting Ambitious Goals: The $20 Million Plan 02:01 Breaking Down the Goal: Steps to $20 Million 03:41 Running vs. Building a Business 05:10 The Four Building Blocks of Revenue 07:03 Front-End Acquisition and Monetization 16:11 The Importance of Live Events 19:30 Leveraging Experience for Success 19:58 Adapting to a Changing Business Landscape 22:08 The Importance of Acquisition and Monetization 24:04 Navigating Business Challenges 26:55 Setting Goals and Planning for Success 28:52 The Infinite Loop of Business 29:22 Reflecting on Past Experiences 35:59 Final Thoughts   Stay Connected: Visit us at: https://www.marketingedgepod.com/ [https://www.marketingedgepod.com/] Join our community of entrepreneurs: https://www.skool.com/marketing-edge [https://www.skool.com/marketing-edge] Get more free valuable content to watch: https://youtube.com/@codyalexandermkt [https://youtube.com/@codyalexandermkt] Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo [http://www.linkedin.com/in/jon-alexander-ceo] Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2 [https://www.linkedin.com/in/codyalexander2] Follow Cody on X: https://x.com/codyalexander2 [https://x.com/codyalexander2] For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com [cody@marketingedgepod.com]

The $84 million SMS secret you've never heard of

Today we're talking about the 84 million dollar SMS strategy you've never heard of.   Timestamps: 00:00 Introduction 01:02 The $84 Million SMS Strategy 01:34 The Shift from Email to SMS 02:16 Building and Utilizing Your SMS List 03:36 The Value of High-Quality Leads 05:46 Effective SMS Marketing Techniques 11:02 The Importance of Timeliness in SMS 12:06 Maximizing Engagement with Live Events 17:40 Understanding Audience Psychology 18:15 The Importance of SMS in Modern Marketing 19:50 Challenges and Opportunities in SMS Marketing 22:44 Effective Messaging Strategies 24:30 The Power of Relational and Authority Messaging 26:19 The Future of SMS Marketing 29:41 Conclusion and Final Thoughts   Stay Connected: Visit us at: https://www.marketingedgepod.com/ [https://www.marketingedgepod.com/] Join our community of entrepreneurs: https://www.skool.com/marketing-edge [https://www.skool.com/marketing-edge] Get more free valuable content to watch: https://youtube.com/@codyalexandermkt [https://youtube.com/@codyalexandermkt] Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo [http://www.linkedin.com/in/jon-alexander-ceo] Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2 [https://www.linkedin.com/in/codyalexander2] Follow Cody on X: https://x.com/codyalexander2 [https://x.com/codyalexander2] For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com [cody@marketingedgepod.com]

Unlocking AI's Potential in Your Business

Today we’re going to talk about AI and the future marketing. We're nearly 2 years into the AI revolution. What has changed, what's the same and what is next for AI in marketing and business. We’ll share how were using it and when we avoid it. Here's the future of AI and business.   Timestamps: 00:00 Introduction 01:01 AI in Marketing: Current State and Future Prospects 02:17 Historical Perspective on Technological Advancements 05:23 AI in Healthcare: A Dermatologist's Story 09:18 AI's Role in Enhancing Productivity 20:40 The Future of Marketing with AI 22:43 Final Thoughts and Takeaways 24:35 Closing Remarks   Stay Connected: Visit us at: https://www.marketingedgepod.com/ [https://www.marketingedgepod.com/] Join our community of entrepreneurs: https://www.skool.com/marketing-edge [https://www.skool.com/marketing-edge] Get more free valuable content to watch: https://youtube.com/@codyalexandermkt [https://youtube.com/@codyalexandermkt] Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo [http://www.linkedin.com/in/jon-alexander-ceo] Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2 [https://www.linkedin.com/in/codyalexander2] Follow Cody on X: https://x.com/codyalexander2 [https://x.com/codyalexander2] For feedback, episode ideas, and guest suggestions, contact:  cody@marketingedgepod.com [cody@marketingedgepod.com]