Marketing Mindshare

So many entrepreneurs feel stuck. They don’t know what the next right step is, so they don’t take any action at all. But, this is detrimental.  Then there are entrepreneurs who take on too much too early leaving them overwhelmed and with no clear plan of action. Lyndsay Phillips wants to show entrepreneurs after fast-paced business growth that they don’t have to do it all, do it alone AND do it well… she’s here to help. As the CEO and Founder of Smooth Sailing Business Growth and host of the Smooth Business Growth podcast, she can’t stress enough the importance of a sales funnel to your business growth.  Sales funnels don’t have to be complicated. On this episode, Lyndsay gives us a step-by-step process on how to create a great sales funnel no matter how big or small your business is or the type of industry you’re in. From creating lead magnets to crafting the right messaging, Lyndsay breaks down every step so that you can finally get unstuck.

One of the most successful marketing tools is word of mouth.  But how do you actually grow WOM? Well, you’ve got to start with passion.  Your product or service has to make your customers so passionate that they’re willing to talk about it with their friends and family.  And here’s the thing — you can’t buy passion. You’ve got to earn it.  On this episode of Marketing Mindshare, Vanessa Fiske and Melinda Byerley talk about their three part strategy you can implement to start earning passion. These lessons are drawn from the time they spent working on the marketing program for Netflix’s DVD service.  Vanessa is currently Co-founder at She Lives Aloha and Melinda is a Founding Partner at TimeShareCMO.

Today our guest is Marilyn Mersereau, CMO at RMS, a company that helps governments and companies better understand and manage catastrophe risks throughout the world. Marilyn shared her expertise on the ever-changing world of consumer behavior and how it should illuminate the process of creating a great customer experience.

Have you ever been a really fast car? One that throws you into the back of your seat as it goes from 0-60? Now imagine that you have to set up a Martech stack in 6 months. You’ve got to start from nothing and get to cruising speed incredibly quickly. You don’t want to be a Gremlin. You want to be a Ferarri. So how do you do it? Michael McCunney had a few ideas on a recent episode of the Marketing Mindshare Podcast.

B2B buyers are totally rational. Have you heard this MYTH? We sat down with John Rougeux, VP of Marketing at SkyFii, on today’s episode of Marketing Mindshare to debunk this widespread myth. When John first started his marketing career, he remembers putting a lot of focus behind what made his product so great. But he soon learned that’s not actually what B2B buyers are searching for. He told us, “when you look at how people make decisions, it’s usually first an EMOTIONAL decision and then comes the rationale used to justify that decision.” When you buy a consumer product, whether you buy the right product or not is going to be on you. It’s typically not going to affect many people around you. But, when it comes to B2B, if you make the wrong decision, there are much larger ramifications. It can affect your boss, your company, your partners, your career, your promotion, etc. So that emotion is a lot stronger in the B2B space. It’s not rational, but it’s true. Tune in to hear more from John on the right way to connect with your customers.